Successfully held at ITC Grand Central, Mumbai on February 14, 2008.

As the advertising clutter grows, brands are having an increasingly difficult time getting consumer attention.

In an environment such as this, isn’t it too much to expect that consumers will actually discuss a brand with others? And perhaps even recommend it?

BUZZ POWER is the first conference ever in India to discuss how marketers can consciously try to get consumers to talk about their brands. And create excitement - or ‘buzz’ - around it.

Understanding how consumers talk is especially important with the spread of the mobile phone and the internet. Because, unlike the past, word of mouth is no longer constrained by geography. This is a blessing but, as marketers have discovered, it can be a curse as well.

BUZZ POWER will look at how a wide array of communication tools and have been used by marketers to create happy buzz for their brand. With intense panel discussions and fascinating case studies from disparate businesses, BUZZ POWER can help you look at your consumer in an entirely different way.