101 markets

When the size of small town India is twice the urban markets. When disposable incomes and the willingness to spend is on the rise. When consumer expenditure has no option but to head north. It is foolish to not play the small town game. The stage is set and the strategies are drawn. Some have succeeded while others have faltered.

afaqs! Present 101 Markets- the unique platform to discuss the promise that non-metros of India holds.