processing...
 
September 27, 2023 | The Leela, Mumbai

Categories

Entry Deadline
August 11, 2023
We accept entries in the following categories.
Design (3)
  • Best Brand Identity
    Creation of brand identity that sums up the nature of the business and what the brand stands for.
  • Best Brand Website
    Brand website that is aesthetically appealing and yet functionally efficient so as to provide information and generate online sales.
  • Best Logo Design
    A logo that is simple, memorable and appropriate for the brand it represents.
Digital (10)
  • Best Branded Content (Campaign)
    A clearly identifiable content-based ad campaign with a specific marketing goal in mind.
  • Best Branded Content (Single)
    A clearly identifiable content-based ad with a specific marketing goal in mind.
  • Best Influencer Marketing (Campaign)
    The use of social media influencer(s) in an ad campaign to help drive the brand's message across social platforms.
  • Best Influencer Marketing (Single)
    The use of social media influencer(s) in an ad to help drive the brand's message across social platforms.
  • Best Innovation In Digital
    Creative use of technology in a brand campaign to communicate with consumers in breakthrough fashion.
  • Best Lead Generation Campaign
    An effective lead-based campaign which has resulted in delivering quality prospects in a cost-effective way.
  • Best Moment Marketing
    Using an event or a current happening to leverage it for a brand.
  • Best Performance Marketing
    The exceptionally efficient use of performace marketing to drive a brand's marketing message.

    Note: Participants are advised to clearly explain the achieved targets through numbers in addition to the overall approach taken. They are advised to share Google Analytics or other analytics tool data. The jury will judge primarily on the basis of Spend vs ROI.
  • Best Social Media Campaign
    Brand campaigns that use social media in a creative way across platforms.
  • Most Innovative Use Of Social Media
    Most innovative use of social media to distribute online video content. Entry must be accompanied by an explanatory note, preferably with facts and figures.
Packaging (4)
  • Best e-commerce Packaging
    Packaging that works especially well for the D2C market.
  • Best Packaging Design
    Packaging design with a focus on both, functionality and visual appeal.
  • Most Innovative Packaging Design
    Design that dramatically disrupts the norms of packaging in a product category.
  • Most Sustainable Packaging
    Packaging that seeks to increase the optimal use of resources, eliminate waste and reduce environmental impact through either improved design and/or the use of alternative materials.
Video (3)
  • Best Ad (Campaign)
    An ad campaign to promote a product, brand, service or any new initiative.
  • Best Ad (Single)
    A single ad to promote a product, brand, service or any new initiative.
  • Best Use of Video On Social Media
    The use of short-form video creation platforms like Facebook, Instagram, YouTube etc, to drive a brand's marketing message (60 seconds or less).
Prime Awards (7)
Only the top scorer will be awarded in this category
  • Outstanding Brand Launch
    Getting a brand off the ground in the right way gives it an unfair advantage in its early life. To identify and honour a brand which has broken marketing convention and managed to gain its target audience's attention as well as trial.
  • Outstanding Category Disruption
    Every once in a while a brand comes along and turns a product category upside down. To identify and honour a brand which has managed to disrupt a category whether in terms of product offering, brand experience, pricing, distribution or in any other way.

    Note: The jurors will consider the brand's activities over a period of three years.
  • Outstanding Comeback
    Brands, especially young brands, can go through terrible reverses from many never fully recover. To identify and honour a startup brand which has undergone terrible adversity and yet returned successfully to the game.

    Note: The jurors will consider the brand's activities over a period of three years.
  • Outstanding Consumer Experience
    Many elements go into creating an experience that delights consumers, with technology often playing a major role. To identify and honour a brand that has gone to great lengths to create a unique consumer experience.
  • Outstanding Customer Retention
    While startups spend a lot of money on customer acquisition, it is often customer retention that determines their financial fate. To identify and honour a brand which through its ingenuity of marketing approach has had unusual success in keeping its customers.

    Note: The jurors will consider the brand's activities over a period of three years.
  • Outstanding Personal Branding by Founder(s)
    The public persona of the founder(s), especially on social media, can have a bearing on the fortunes of a brand. To identify and honour the contribution of a founder's personal brand in a brand's growth.

    Note: The jurors will consider the brand's activities over a period of three years.
  • Outstanding Use of PR
    When both time and budgets are short, the use of unpaid media to build a new enterprise is especially critical. To identify and honour a brand which has successfully used PR to build its reputation.

Gold Partner:

AFAQS logo
Copyright © 2024 afaqs!. All rights reserved