Welcome to the 2nd edition of afaqs! Startup Brands - a conference which focuses on 'marketing for fast-growing companies'.

It's a day-long on-ground conference in Mumbai that will buzz with animated conversation, both on and off the stage.

Just to give you an idea of what you can expect, speakers last year included founders and top executives from brands such as Zepto, Wow Skin Science, Wakefit, The Whole Truth Foods, Svish, Sugar Cosmetics, Snackible, Nuutjob, Mamaearth, Let's Shave, Ketto, Kapiva, Epigamia, Bold Care and Blue Tribe Foods.

Startup brands have the same marketing challenges as older companies - but of a more intense kind. They have less time, less money and consumers trust them less, too. Meanwhile, these companies are also struggling to retain customers they do manage to acquire.

afaqs! Startup Brands takes all this into account to generate a meaningful agenda for a jam-packed house.