Keynote Address: Planning in a Digital Dominated India
Sam Balsara
Madison World
11:00 AM - 11:30 AM
AVOD vs SVOD? Or AVOD + SVOD?
Rivals or partners? Reviewing the changing contours of this perennial debate in OTT. And ending with the question: will Indians beyond the large cities pay for content?
Kashyap Pathak
Deloitte
Sandeep Balani
JioAds
Soumya Mukherjee
Hoichoi
MODERATOR
Venkata Susmita Biswas
afaqs!
11:30 AM - 12:00 PM
Break: Tea
12:00 PM - 12:30 PM
The Secret of Successful Adaptation
Several of the successful OTT shows are adaptations – that is, based on an already successful show elsewhere. What kind of stories travel well across geographical boundaries?
Mrinalini Jain
Banijay Asia
Priya Jhavar
Applause Entertainment
Shailesh Kapoor
Ormax Media
Siddharth Hirwe
BBC Studios India
Vaibhav Modi
Victor Tango Entertainment
MODERATOR
Vanita Kohli-Khandekar
Business Standard
12:30 PM - 01:00 PM
Brands and the Dilemma of Content Creation
Many brands are no longer satisfied with being mere advertisers. They want to be content creators themselves. How far should they go?
Akshay Gurnani
Schbang
Anuj Gosalia
Terribly Tiny Tales
Richa Singh
Natural Diamond Council
Shekhar Banerjee
Wavemaker India, GroupM
MODERATOR
Sreekant Khandekar
afaqs!
01:00 PM - 01:30 PM
Short Video and its Role in Video Commerce
Short video is the new black. Many platforms have gained size, merged, and begun monetising. These platforms have been pivotal in tempting consumers online. Where are short video and video commerce headed? And what have platforms and brands learnt? What works – and what doesn’t?
Gaurav Jeet Singh
Meta
Geet Lulla
Comscore
Manika Juneja
Dentsu Creative
Samir Vora
VerSe Innovation
MODERATOR
Venkata Susmita Biswas
afaqs!
01:30 PM - 02:30 PM
Break: Lunch
02:30 PM - 03:00 PM
Lessons from the Influencer Economy
Brands have been using influencers in their online videos for some time now. What have they learnt about how to best use them?
Gautam Madhavan
Mad Influence
Gunjan Khetan
Perfetti Van Melle India
Rajni Daswani
SoCheers
RJ Mahvash
Digital Content Creator
MODERATOR
Shreyas Kulkarni
afaqs!
03:00 PM - 03:25 PM
Interview with Google India's Satya Raghavan
Satya Raghavan
Google India
INTERVIEWER
Sreekant Khandekar
afaqs!
03:25 PM - 03:50 PM
Inside the Big SonyLIV Success Story
SonyLIV was struggling for years until it finally found its stride and entered the league of the successful. How did it manage to reverse its fortunes?
Danish Khan
Sony LIV & StudioNext
INTERVIEWER
Vanita Kohli-Khandekar
Business Standard
03:50 PM - 04:20 PM
Break: Tea
04:20 PM - 04:50 PM
The Connected TV Factor
Prices have crashed and nearly all the new TV sets being bought now can connect to the internet. Will this pressure OTT platforms to create more family-oriented content? What’s the implication for advertisers? And can the spread of CTVs continue?
Akila Jayaraman
JioAds
Amita Yakhmi
Carat
Krishna Menon
QYOU Media India
Prabhvir Sahmey
Samsung Ads
Varun Mohan
MiQ Digital
MODERATOR
Venkata Susmita Biswas
afaqs!
04:50 PM - 05:20 PM
The Cast Factor
Actors from Panchayat and Pitchers, two of India's most beloved OTT shows (both TVF productions), share their insights on the creative process..
