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Categories
February 2026 | Delhi
EARLY BIRD
ENTRY FEE
14,000 + GST
FULL ENTRY
FEE
16,000 + GST
Note: After the entry
deadline, late fees of Rs 1000/ entry will be applicable on the full fee
Brand Video
Best Corporate Video
A corporate videos that effectively communicate a brand's values, mission, and identity.
Best Digital Brand Video
The use of digital-first video to drive a brand's marketing message.
Best Long Form Video (More than 30 Seconds)
A brand video that is not more than 120 seconds long and is digital first.
Best Short Form Video (30 Seconds)
A brand video that is not more than 30 seconds long and is digital first.
Best Use of Humour
The use of humour in a brand video to engage with customers or prospects.
Best Use of Visual Effects
The creative and effective use of visual effects to enhance storytelling, captivate audiences and amplify the impact of the brand’s message.
Best Vertical Video
Vertical video content designed for mobile-first platforms to engage viewers and deliver the brand message effectively.
Best Video for a Cause
Impactful brand videos that champion social, environmental, or community causes.
Best Viral Video
For videos that achieved exceptional organic reach and engagement through creativity, shareability, and cultural relevance.
Best Use of Video on Social Media
Campaigns that leveraged social platforms effectively through impactful video storytelling and format innovation.
Best Interactive Video
For videos that engaged audiences through interactive elements—allowing viewers to influence, explore, or participate in the content experience.
Content Marketing
Best Brand Partnership
Partnership with a publisher or broadcaster to promote a brand in a consistent manner.
Best Branded Content
The use of a specific piece of content which works towards the marketing objective.
Best Content Marketing Campaign
The use of high quality content that drives a brand's marketing message. The campaign should have used at least 3 platforms/channels for distribution.
Best Content Strategy
The use of exceptional content strategies that drive engagement and achieve business objectives.
Best Interactive Piece of Content
The use of compelling interactive content to engage the target audience.
Best Use of AI
Strategies that leverage AI to enhance personalization, automate processes, and deliver impactful consumer experiences.
Best Use of Video for Content Marketing
The strategic use of video in content marketing that effectively communicate brand messages, captivate audiences, and drive meaningful results.
Best Use of Visuals
The use of visual content (images, videos and GIFs) to promote a product or service.
Thought Leadership
The use of content marketing by a brand to enhance its credibility and project a leadership image in its market.
Best Content Marketing for a Product Launch
For content-led strategies that generated buzz, awareness, and engagement around the launch of a new product or service.
Customer Experience
Best Digital Customer Experience Strategy
Honours a brand that delivers a seamless, engaging, and memorable experience across all digital touchpoints - from discovery to retention.
Best Omnichannel Experience
The most seamless and effective omnichannel experience that integrates online, offline, and social interactions into one consistent brand experience.
Best Personalisation Strategy
The most effective personalization strategy that leverages data and insights to deliver tailored customer experiences and drive engagement.
Best Use of AI for Customer Experience
Recognizes innovative use of AI tools like chatbots, predictive personalization, or automation to elevate the customer journey.
Design
Best Digital Brand Identity
For brands that have built a distinctive, cohesive, and memorable identity across digital platforms - through design, tone, and experience.
Best E-commerce Design (product displays, checkout flow, trust-building elements)
e-commerce platforms that deliver seamless browsing and buying experiences through thoughtful design, clarity, and conversion-focused UX.
Best Typography Design
Exceptional use of typography in digital platforms or campaigns, enhancing communication, aesthetics, and brand recall.
Best Website Design
Websites that excel in creativity, usability, responsiveness, and overall digital experience to meet brand objectives.
Digital
Best Brand Awareness Campaign
A campaign for a brand that has developed or increased the audience's awareness.
Best Brand Integration
The seamless interweaving of a brand message with another piece of content so as to enhance the core marketing message.
Best Consumer Engagement on Mobile
The use of the mobile to create consumer engagement for a brand.
Best CSR Campaign
To honour a CSR campaign by a brand which attempts to create a positive impact on the world around us.
Best Innovation In Digital
Creative use of technology in a brand campaign to communicate with consumers in breakthrough fashion.
Best Microsite
Microsites created to help fulfil a specific marketing objective.
Best Online Integrated Marketing
The use of content, email, display advertising and social media to deliver a brand's message.
Best Performance Marketing
"The use of Performace Marketing to drive a brand's marketing message.
Note: Participants are advised to clearly explain the achieved targets through numbers in addition to the overall approach taken. They are advised to share Google Analytics or other analytics tool data. The jury will judge primarily on the basis of Spend vs ROI"
Best Product Launch Campaign
The use of digital platforms to successfully launch a product in a manner that grabs the target audience's attention.
Best Programmatic Campaign
The most effective and innovative programmatic advertising campaigns that optimize ad placements, targeting, and performance, delivering personalized experiences and maximizing campaign ROI.
Best SEO/SEM Campaign
"The use of best practices of SEO /SEM to drive a brand's message in an efficient manner.
Note: Participants are advised to explain the various SEO/SEM tactics used to achieve the campaign's objective."
Best Storytelling
The use of cutting edge digital tools to narrate a compelling brand story.
Best use of AI in a Campaign
The use of Artificial Intelligence and its features to drive a brand's marketing message.
Best Use of AR/VR
The use of Augmented reality/Virtual reality and its features to drive a brand's marketing message.
Best Use of Shoppable Media
The effective integration of shoppable media to enhance the shopping experience, allowing consumers to purchase products directly through engaging formats.
Best Use of Technology
The innovative use of technology to drive a brand's marketing message.
Best Use of Viral Marketing
For campaigns that strategically sparked viral participation, conversation, or replication through innovative digital tactics.
Best Use of Digital OOH
For campaigns that creatively used digital out-of-home media to amplify impact, drive interaction, and extend the digital narrative.
Best Use of Virtual Avatars
Campaigns featuring virtual celebrities, avatars, or AI-generated spokespeople.
Digital Well-Being Champion
Campaigns or platforms which promote mental health, digital detox, ethical screen time, or helping audiences with healthy use of digital tools.
Most Innovative Use of Artificial Intelligence
Recognizing campaigns that leverage AI in groundbreaking ways.
Best Use of Gamification
Highlighting campaigns that incorporate gamification to boost engagement and interaction.
Best Use of Nostalgia
Campaigns that use nostalgia (old ads, retro themes, revival of past trends) in a digital way to connect with audiences, possibly integrating UGC (user-generated content).
Influencer Marketing
Best Influencer Marketing Campaign
The use of social media influencers to help drive the brand's message across social platforms.
Best Influencer-Brand Collaboration
Impactful collaborations that leverage influencer authenticity to resonate with audiences, drive engagement, and achieve meaningful brand objectives.
Best Influencer-led Product Launch
The effective use of influencer reach and credibility to create buzz, engage audiences, and successfully introduce new products to the market.
Best Use Of Influencer(s) (multiplatform)
Use of various platforms in a creative way to convey a brand message via influencers.
Best Use Of Influencer(s) On Instagram
Use of Instagram in a creative way to convey a brand message via influencers.
Best Use Of Influencer(s) On Youtube
Use of YouTube in a creative way to convey a brand message via influencers.
Best Use of Micro Influencers
A campaign that effectively leverages influencers to elevate brand visibility and engagement with a niche audience.
Best Use Of Video For Influencer Marketing
The use of video in a creative manner to promote a brand.
PR/CC
Best Digital PR Campaign
Exceptional digital PR campaigns that leverage online platforms to build brand reputation and engage target audiences.
Best Internal Communications Campaign
The creation of an internal campaign which encourages employees to share ideas, experiences and creates a sense of community within the organisation.
Best Use of Social Media
The use of social media to further a corporate communications objective.
Best Use of Video in PR
The use of PR campaigns that effectively leverage video to drive media attention, amplify communication, and achieve PR goals.
Best Response in a Crisis
For campaigns or communications that managed brand reputation during crisis via digital channels—how well they adapted, communicated, recovered.
Sector Awards
Best campaign in Automobiles
The use of fresh idea/s to create a standout digital campaign in the Automobile sector.
Best campaign in BFSI
The use of fresh idea/s to create a standout digital campaign in the BFSI sector.
Best campaign in Durables & Electronics
The use of fresh idea/s to create a standout digital campaign in the Durables & Electronics sector.
Best campaign in Fashion & Lifestyle
The use of fresh idea/s to create a standout digital campaign in the Fashion & Lifestyle space.
Best campaign in Foods & Beverages
The use of fresh idea/s to create a standout digital campaign in the F&B sector.
Best campaign in Media & Entertainment
A brand video that is more than 30 seconds long and digital first.
Best campaign in Personal Care
The use of fresh idea/s to create a standout digital campaign in the Personal Care market.
Best Campaign in Real Estate
The use of fresh idea/s to create a standout digital campaign in the Real Estate sector.
Best Campaign in Education
The use of fresh idea/s to create a standout digital campaign in the Education sector.
Social Media
Best Innovation on Social Media
Cutting-edge innovations in social media campaigns that push the boundaries, offering unique user experiences, driving engagement, and setting new trends in the social media landscape.
Best Social Media Strategy
A strategic approach that effectively use social platforms to connect with audiences, amplify messaging, and achieve measurable results.
Best Use of Instagram
The use of Instagram and its features to drive a brand's marketing message.
Best Use of Social Media Marketing
The use of multiple platforms to drive a brand's marketing message.
Best Use of User Generated Content
The employment of User Generated Content in any form to drive a brand's marketing message.
Best Use of YouTube
The use of YouTube and its features to drive a brand's marketing message.
Best Memetic Marketing
For campaigns that have effectively leveraged memes, viral cultural moments in digital spaces in a clever way, not just copying, but shaping / originating trends.
The participant who receives the highest number of points in their class will receive one of the following titles:
BRAND OF THE YEAR | AGENCY OF THE YEAR
(For example, a participant that wins a Gold, a Silver, and a Bronze will have scored 30 + 20 + 10 = 60 points)
All participants will be automatically considered for one of these titles. They do not have to pay an additional fee.
In the event of a tie where two participants receive the same number of points, the one that has received more gold awards will be declared the winner.
Note: The individual brand would be considered for the award and not the group.
