Category

Ambient Media

Best Non-Traditional Indoor
The use of posters and other forms of communications for indoors (including malls, restrooms).
Best Non-Traditional Outdoor Media
The use of bus shelters, digital screens, pole kiosks, ads at metro stations and other such smaller formats.
Best Traditional Outdoor
The use of large format hoardings in traditional outdoor spaces.
Best use of Technology
The innovative use of technology to drive a brand's marketing message in outdoor spaces.
Best use of Ambient Media in a Retail Environment
The use of ambient media in a retail environment to create engaging and memorable experiences for customers.
Most Innovative Use of OOH
The most creative and impactful use of out-of-home (OOH) media to engage audiences in a memorable way.

Brand Activation

Best Brand Activation
The use of activation which brings a brand alive and creates a bond with consumers.
Best Use of Technology
The use of social media to magnify the scope and impact of brand activation.
Best Use of Social Media in Brand Activation
The use of technology to heighten the impact of brand activation.
Best Influencer-led Activation
Campaigns where influencers authentically connect with their audience, amplifying brand messaging and creating meaningful engagement.
Kumbh Mela
The most creative brand activation at the largest religious gathering ever in the world.
Best Guerilla Marketing
The most unconventional and high-impact guerrilla marketing activation that creatively captures attention and drives brand engagement.
Best Cause Marketing
The use of activation in an unusual way to involve the target audience with a social cause.

Content Marketing

Best Branded Content Campaign
The use of a content-based campaign with a specific marketing goal in mind.
Best Use of a Visual
The use of visual content (images, videos and GIFs) to promote a brand.
Most Innovative Content Strategy
The use of an exceptionally original approach to content creation and distribution
Best use of a Video
The creative use of the video format to engage consumers with a brand's message.
Best use of Data Analytics
The use of data analytics to provide actionable insights that help improve the quality and effectiveness of content marketing.
Best Interactive Content
The use of interactive content to engage users during a campaign.
Best Community Building Campaign
The development of content strategies that cultivate and nurture online communities, encouraging loyalty and user participation

Customer Experience

Best Omnichannel Experience
The most seamless and effective omnichannel experience that integrates multiple touchpoints to enhance customer engagement and satisfaction.
Best Personalisation Strategy
The most effective personalization strategy that leverages data and insights to deliver tailored customer experiences and drive engagement.
Best Customer Service Experience
The most exceptional customer service, creating seamless, responsive, and memorable experiences that enhance customer satisfaction and loyalty.
Best Customer Retention Strategy
The most effective customer retention strategy that fosters long-term loyalty through engagement, personalization, and exceptional service.
Most Innovative Customer Experience
the most groundbreaking and creative approach to customer experience that enhances engagement, satisfaction, and brand loyalty.

Design

Best Books/Diaries/Calendars
The use of design in catalogues, brochures, business communication/literature/publications for a brand.
Best Brand Identity
The creation of brand identity in a clear and consistent manner that conveys what the brand stands for.
Best Corporate Identity
The creation of corporate identity in a clear and consistent manner that sums up the nature of the business.
Best Packaging
The creation of packaging design with a focus on both, functionality and visual appeal.
Best Social Media Design
The use of design to make the brand message on social media more compelling.
Best Web Design
Outstanding web design that combines aesthetics and functionality resulting in a superlative user experience.
Best Retail Space Design
The use of design that creates an environment that enhances the shopping experience, encourages exploration, and drives sales.
Best Event Design
Recognises events that stand out for their creative, functional, and impactful design - from stage and set aesthetics to overall audience experience.
Best Exhibition Design
Honours exhibitions that excel in visual appeal, layout, and visitor experience, creating an engaging and memorable showcase for brands.
Best Sustainable Design
Design that seeks to increase the optimal use of resources, eliminate waste and reduce environmental impact

Digital

Best Brand Integration
The seamless weaving of a brand into digital content, either short or long.
Best Innovation in Digital
The creative use of technology in a brand campaign to communicate with consumers in breakthrough fashion.
Best Online Integrated Campaign
The use of multiple digital platforms in an integrated manner to create an impactful campaign.
Best Brand Website
The creation of a brand website that is aesthetically appealing and yet functionally efficient.
Best Corporate Website
The creation of a corporate website that is aesthetically appealing and yet functionally efficient.
Best e commerce Website/App
The creation of an ecommerce website or app with superior design that provides an enjoyable shopping experience.
Best Performance Marketing
"The use of Performace Marketing to drive a brand's marketing message. Note: Participants are advised to clearly explain the achieved targets through numbers in addition to the overall approach taken. They are advised to share Google Analytics or other analytics tool data. The jury will judge primarily on the basis of Spend vs ROI."
Best use of AI in a Campaign
Creative strategies that leverage AI to enhance personalization, automate processes, and deliver impactful experience in a campaign.
Best use of SEO/SEM
The use of best practices of SEO /SEM to drive a brand's message in an efficient manner.
Best Programmatic Campaign
The use of data-driven automation to deliver targeted, personalized ads at scale, optimizing performance and maximizing impact across digital platforms.
Best Microsite
Microsites created to help fulfil a specific marketing objective
Best Application of User Generated Content
The creative deployment of user generated content in a social media brand campaign
Best Brand Awareness Campaign
A campaign for a brand that has developed or increased the audience's awareness
Best CSR Campaign
"The use of CSR initiatives to drive a brand's campaign. Note: Participants are advised to submit aim of the CSR initiative and its synergy with the brand along with any stats to help strengthen the entry."
Best Product Launch Campaign
"The use of digital platforms to successfully launch a product. Note: Participants are advised to submit how they innovatively used digital platforms to launch the product along with stats, if any."
Best Storytelling
Creating narratives that move beyond marketing to create real impact.
Best Use of Technology
The use of technology in any form to automate content, increase engagement or generally increase the effectiveness of the content.
Best Topical Campaign
The use of an event, a news development, a festival or any other public occasion to generate fresh interest in a brand
Best use of Automation
The most innovative use of AI or automation to enhance marketing efficiency, personalization, and customer engagement.

Influencer Marketing

Best Brand Influencer Collaboration
A collaboration that effectively leverages influencers' reach, authenticity, and expertise to promote a brand.
Best Use of Influencer(s) on Instagram
The use of Instagram in a creative way to convey a brand message via influencers.
Best Use of Influencer(s) on YouTube
The use of YouTube in a creative way to convey a brand message via influencers.
Best Influencer Campaign
A campaign that effectively leverages influencers to elevate brand visibility and engagement.
Best Micro-Influencer Campaign
A campaign that effectively leverages influencers to elevate brand visibility and engagement with a niche audience.
Best Use of Video for Influencer Marketing
The use of video in a creative manner to promote a brand.
Best Influencer-led Product Launch
The effective use of influencer reach and credibility to create buzz, engage audiences, and successfully introduce new products to the market.

Public Relations

Best Internal Communication
The use of Internal communication to engage with employees in an interesting and convincing manner.
Best use of Content Marketing
PR campaigns that excel in leveraging content marketing strategies to build brand reputation and engage audiences.
Best use of Influencers
PR campaigns that use influencers in a credible, convincing manner to meet a marketing objective.
Best Innovation in PR
Forward-thinking approaches that redefine PR, leverage new technologies, and drive exceptional results in brand communication and reputation management.
Best use of PR for a Social Cause
The use of PR to further a social cause.
Best use of Social Media
PR campaigns that effectively utilize social media to enhance brand presence and engagement.

Social Media

Best Social Media Campaign
The use of social media to create a brand campaign across platforms.
Best Use of Instagram
The use of Instagram to create and distribute the brand's message and create consumer engagement.
Best Use of Short Form Video on Social Media
The use of short-form video (60 seconds or less) on platforms like Facebook, Instagram and YouTube to drive a brand's message
Best Use of Social Media for CSR
The use of social media to further a company's CSR objectives.
Best Social Media Strategy
An innovative approach that effectively use social platforms to connect with audiences, amplify messaging, and achieve measurable results.
Best Innovation in Social Media
The use of social media in a novel way to reach and engage with the target audience.
Best Social Media Engagement
Innovative tactics that significantly boost audience engagement, build community, and strengthen brand relationships.
Best Use of a Topical Event
The most timely and impactful social media initiative that successfully leverages a topical event to drive engagement and brand relevance.
Best Use of User Generated Content
"The use of User Generated content in any form to further drive a marketing or initiate a brand's marketing campaign. Note: Participants are advised to submit relevant information including stats to strengthen their entries."

Video

Best Brand Video (Campaign)
A video campaign that tells the brand story in a compelling, memorable way and resonates emotionally with the target audience.
Best Brand Video (Single)
A video that tells the brand story in a compelling, memorable way and resonates emotionally with the target audience.
Best Use of Video for CSR
The use of video to further a company's CSR objectives.
Best use of Video for Social Media
Creative and impactful videos that capture attention, drive engagement, and effectively convey brand messages through visual storytelling on social media.
Best Long Form Video (More than 30 seconds)
A brand video that is not more than 120 seconds long and is digital first.
Best Short Form Video (30 seconds or less)
A brand video that is not more than 30 seconds long and is digital first.
Best Video for a Cause
Impactful brand videos that champion social, environmental, or community causes.
Best Use of Humour
The use of humour in a brand video to engage with customers or prospects.
Best Use of Visual Effects
The creative and effective use of visual effects to enhance storytelling, captivate audiences and amplify the impact of the brand’s message.
Best Use of AI in Video
Recognises innovative use of AI to enhance video creation, personalisation, or storytelling, delivering greater impact and engagement.

	Early Bird*	Full Price*
Regional:	₹ 10,000	₹ 13,000
National:	₹ 13,000	₹ 15,000
Both: (Regional & National)	~~₹ 23,000~~ ₹ 19,000	~~₹ 28,000~~ ₹ 21,000

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