The way consumers discover, evaluate and choose products is changing. As AI moves from a productivity tool to an active part of the consumer journey, D2C brands are entering a new era of commerce—where the path to purchase could begin with a question to an AI assistant rather than a search query.
For brands, this raises important questions: How will AI influence product discovery and recommendations? What happens to traditional SEO, performance marketing and paid discovery? And how can brands remain visible, relevant and differentiated as AI becomes an intermediary between brands and consumers?
The AI Commerce Shift brings together senior D2C, marketing, e-commerce, growth and technology leaders to explore how AI is reshaping the path to purchase—and what brands need to do to stay ahead.
When Agent is
the shopper -
Rise of agentic
commerce
From racks to
prompts - AI
discovery shift
The New Path to
purchase
Exchange with
Industry
Leaders
Learn What
Drives AI
Visibility
Rethink D2C
Growth
