• Best Non-Traditional Indoor

  Posters and other work for indoors (including malls, restrooms).

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• Best Non-Traditional Outdoor

  Bus shelters, digital screens, pole kiosks, ads at metro stations and other such smaller formats.

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• Best Traditional Outdoor

  Large format hoardings in traditional outdoor spaces.

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• Best Brand Activation

  Activation (short one-off live events, street show, sports events, festivals, corporate entertainment etc.) aimed at engaging in an engrossing manner with consumers.

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• Best Branded Content Campaign

  A clearly identifiable content-based campaign with a specific marketing goal in mind.

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• Best Content Marketing Campaign

  The use of high-quality content that drives a brand's marketing message and helps towards increasing revenue. The campaign should have used a minimum of three platforms/channels for distribution.

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• Best Content Marketing for a Product Launch

  The introduction of a new, clearly identifiable content initiative for a product launch.

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• Best Interactive Content

  The use of interactive content to engage users during a campaign.

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• Best Use of a Visual

  The use of visual content (images, videos and GIFs) to promote a product or service.

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• Best Brand Website

  Brand website that is aesthetically appealing and yet functionally efficient.

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• Best Corporate Brand Identity

  Creation of a corporate brand identity in a consistent manner that sums up the nature of the business or what the brand stands for.

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• Best Packaging

  Packaging design with a focus on both, functionality and visual appeal.

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• Best Social Media Design

  The use of design to make the brand message on social media more compelling.

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• Best UI/UX App

  The use of aesthetically and functionally useful design elements to create or redesign a brand's app.

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• Best UI/UX Website

  The use of aesthetically and functionally useful design elements to create or redesign a brand's website.

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• Best Brand Integration

  The use of a brand when it is seamlessly interwoven with another piece of content so as to further push its core marketing message.

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• Best Digital Brand Video (Campaign)

  Videos specially created for digital audiences to promote a brand (Mere re-runs of TVCs will not qualify).

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• Best Digital Brand Video (Single)

  A video specially created for digital audiences to promote a brand (Mere re-runs of TVCs will not qualify).

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• Best Innovation In Digital

  Creative use of technology in a brand campaign to communicate with consumers in breakthrough fashion.

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• Best Long Form Video (30 seconds and over)

  A brand video that is more than 30 seconds long and is digital-first.

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• Best Short Form Video (under 30 seconds)

  A brand video that is not more than 30 seconds long and is digital-first.

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• Best Online Integrated Campaign

  Campaigns that use multiple digital platforms in an integrated manner.

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• Best Performance Marketing

  The use of Performance Marketing to drive a brand's marketing message.

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• Best Product Launch Campaign

  The use of more than one platform to impactfully launch a product or a service.

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• Best SEO/SEM Campaign

  The use of best practices in SEO and SEM to drive a brand's message in an efficient manner.

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• Best Storytelling

  Cutting edge digital tools to narrate a compelling and emotionally gripping story.

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• Best Use of Technology

  The innovative use of technology to drive a brand's marketing message.

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• Best Viral Video

  A brand video that surpasses expectations in terms of views and engagement driving the brand's marketing message forward.

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• Best Influencer Marketing Campaign

  The use of social media influencers to help drive the brand's message across social platforms leading to more sales and higher overall revenue.

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• Best Use of Influencer(s) for Consumer Durables

  Best use of influencers in a creative way to promote a Consumer Durables brand. This could be standalone ad or part of a broader campaign. This includes home appliances, electronic gadgets, etc.

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• Best Use of Influencer(s) for Lifestyle Brands

  Best use of influencers in a creative way to promote a Lifestyle Brands. This could be standalone ad or part of a broader campaign.

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• Best Use of Influencer(s) for Packaged Goods

  Best use of influencers in a creative way to promote a Packaged Goods brand. This could be standalone ad or part of a broader campaign. This includes food, beverages, cosmetics, etc.

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• Best Use of Influencer(s) on Instagram

  Use of Instagram in a creative way to convey a brand message via influencers.

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• Best Use of Influencer(s) on YouTube

  Use of YouTube in a creative way to convey a brand message via influencers.

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• Best Use of Video for Influencer Marketing

  The use of video in a creative manner to promote a brand.

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• Best Print Ad (Campaign)

  A print ad campaign to promote a product, brand, service or any new initiative.

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• Best Print Ad (Single)

  A single print ad to promote a product, brand, service or any new initiative.

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• Most Innovative Use of Print

  Brand that has used print as a medium to promote a product, brand, service or any new initiative in a unique manner or in a manner not seen before.

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• Best Use of Instagram

  The use of Instagram and its features to drive a brand's marketing message.

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• Best Use of Social Media for CSR

  The use of video to further a company's corporate social responsibility objectives.

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• Best Use of Social Media Marketing

  The use of multiple social media platforms (minimum 2) to drive a brand's marketing message.

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• Best Use of User Generated Content

  The use of user generated content in any form to further drive a marketing effort or initiate a brand's marketing campaign.

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• Best Use of Viral Marketing

  The use viral marketing to spread a brand's message.

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• Best Use of YouTube

  The use of YouTube and its features to drive a brand's marketing message.

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• Best Branded Campaign on TV

  Most effective and creative incorporation of branded content on TV by a brand.

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• Best TV Ad (Campaign)

  A TV ad campaign to promote a product, brand, service or any new initiative.

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• Best TV Ad (Single)

  A single TV ad to promote a product, brand, service or any new initiative.

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• Best CSR Campaign

  The use of CSR initiatives to drive a brand's campaign.

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• Best Topical Campaign

  The use of an event, a news development, a festival or any other public occasion to generate fresh interest in a brand.

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