• Best CSR Campaign

  The use of CSR initiatives in such a way as to strengthen the brand

  

• Best Multimedia Campaign

  The use of multimedia channels to deliver a cohesive and impactful message that resonates with the target audience and drives engagement.

  

• Best Topical Campaign

  The use of an event, a news development, a festival or any other public occasion to generate fresh interest in a brand

  

• Best Non-Traditional Indoor

  Posters and other work for indoors (including malls, restrooms).

  

• Best Non-Traditional Outdoor

  Bus shelters, digital screens, pole kiosks, ads at metro stations, and other such smaller formats.

  

• Best Traditional Outdoor

  Large format hoardings in traditional outdoor spaces.

  

• Best Brand Activation

  Activation (short one-off live events, street show, sports events, festivals, corporate entertainment etc.) aimed at engaging in an engrossing manner with consumers.

  

• Best Experiential Campaign

  The use of experiential marketing to heighten brand engagement.

  

• Best Instore Activation

  The use of physical retail environment to drive consumer interaction and creating memorable brand experiences.

  

• Best Cause Marketing

  The use of activation in an unusual way to involve the target audience with a social cause.

  

• Best Influencer Collaboration

  A collaboration that effectively leverages influencers' reach, authenticity, and expertise to promote a brand.

  

• Best Product Sampling

  The use of sampling in an innovative manner to introduce consumers to a product or service.

  

• Best Branded Content Campaign

  A clearly identifiable content-based campaign with a specific marketing goal in mind

  

• Best Content Marketing Campaign

  The use of high-quality content that drives a brand's marketing message and helps towards increasing revenue. The campaign should have used a minimum of three platforms/channels for distribution

  

• Best Content Marketing for a Product Launch

  The introduction of a new, clearly identifiable content initiative for a product launch.

  

• Best Interactive Content

  The use of interactive content to engage users during a campaign

  

• Best Use of a Visual

  The use of visual content (images, videos and GIFs) to promote a product or service.

  

• Best Brand Identity

  The creation of a memorable identity that evocatively conveys what the brand stands for.

  

• Best Packaging

  Packaging design with a focus on both, functionality and visual appeal

  

• Best Brand Integration

  The use of a brand when it is seamlessly interwoven with another piece of content so as to further push its core marketing message.

  

• Best Innovation In Digital

  Creative use of technology in a brand campaign to communicate with consumers in breakthrough fashion.

  

• Best Online Integrated Campaign

  Campaigns that use multiple digital platforms in an integrated manner

  

• Best Performance Marketing

  The use of Performance Marketing to drive a brand's marketing message.

  

• Best Product Launch Campaign

  The use of more than one platform to impactfully launch a product or a service.

  

• Best Storytelling

  Cutting edge digital tools to narrate a compelling and emotionally gripping story.

  

• Best Use of Technology

  The innovative use of technology to drive a brand's marketing message

  

• Best Influencer Marketing Campaign

  The use of social media influencers to help drive the brand's message across social platforms leading to more sales and higher overall revenue.

  

• Best Use of Influencer(s) for Lifestyle Brands

  Best use of influencers in a creative way to promote a Lifestyle Brands. This could be standalone ad or part of a broader campaign.

  

• Best Use of Influencer(s) for Packaged Goods

  Best use of influencers in a creative way to promote a Packaged Goods brand. This could be standalone ad or part of a broader campaign. This includes food, beverages, cosmetics, etc.

  

• Best Use of Influencer(s) on Instagram

  Use of Instagram in a creative way to convey a brand message via influencers.

  

• Best Use of Influencer(s) on YouTube

  Use of YouTube in a creative way to convey a brand message via influencers.

  

• Best Use of Video for Influencer Marketing

  The use of video in a creative manner to promote a brand.

  

• Best Print Ad (Campaign)

  A print ad campaign to promote a product, brand, service or any new initiative

  

• Best Print Ad (Single)

  A single print ad to promote a product, brand, service, or any new initiative

  

• Most Innovative Use of Print

  Brand that has used print as a medium to promote a product, brand, service or any new initiative in a unique manner or in a manner not seen before

  

• Best Use of Instagram

  The use of Instagram and its features to drive a brand's marketing message

  

• Best Use of Social Media Marketing

  The use of multiple social media platforms (minimum 2) to drive a brand's marketing message

  

• Best Use of User Generated Content

  The use of user generated content in any form to further drive a marketing effort or initiate a brand's marketing campaign

  

• Best TV Ad (Campaign)

  A TV ad campaign to promote a product, brand, service or any new initiative

  

• Best TV Ad (Single)

  A single TV ad to promote a product, brand, service or any new initiative

  

• Best campaign in Automobiles

  The use of fresh idea/s to create a standout campaign in the Automobile sector.

  

• Best campaign in BFSI

  The use of fresh idea/s to create a standout campaign in the BFSI sector.

  

• Best campaign in Foods & Beverages

  The use of fresh idea/s to create a standout campaign in the F&B sector.

  

• Best campaign in Personal Care

  The use of fresh idea/s to create a standout campaign in the Personal Care market.

  

• Best campaign in Media & Entertainment

  The use of fresh idea/s to create a standout campaign in the Media & Entertainment sector.

  

• Best campaign in Durables & Electronics

  The use of fresh idea/s to create a standout campaign in the Durables & Electronics sector.

  

• Best campaign in Fashion & Lifestyle

  The use of fresh idea/s to create a standout campaign in the Fashion & Lifestyle space.

  

• Real Estate

  The use of fresh idea/s to create a standout campaign in the Real Estate space.

  

• Best Brand Video (Campaign)

  A video campaign that tells the brand story in a compelling, memorable way and resonates emotionally with the target audience.

  

• Best Brand Video (Single)

  A video that tells the brand story in a compelling, memorable way and resonates emotionally with the target audience.

  

• Best Long Form Video (More than 30 seconds)

  A compelling and memorable brand video that resonates emotionally with the audience and is more than 30 seconds long.

  

• Best Short Form Video (30 seconds)

  A compelling and memorable brand video that resonates emotionally with the audience and is not more than 30 seconds long.