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Categories
Early BirdĀ Ends On
March 20, 2023
We accept entries in the following categories.
Ambient Media
  • Best Non-Traditional Indoor
    Posters and other work for indoors (including malls, restrooms).
  • Best Non-Traditional Outdoor
    Bus shelters, digital screens, pole kiosks, ads at metro stations and other such smaller formats.
  • Best Traditional Outdoor
    Large format hoardings in traditional outdoor spaces.
Brand Activation
  • Best Brand Activation
    Activation (short one-off live events, street show, sports events, festivals, corporate entertainment etc.) aimed at engaging in an engrossing manner with consumers.
Content
  • Best Branded Content Campaign
    A clearly identifiable content-based campaign with a specific marketing goal in mind.
  • Best Content Marketing Campaign
    The use of high-quality content that drives a brand's marketing message and helps towards increasing revenue. The campaign should have used a minimum of three platforms/channels for distribution.
  • Best Content Marketing for a Product Launch
    The introduction of a new, clearly identifiable content initiative for a product launch.
  • Best Interactive Content
    The use of interactive content to engage users during a campaign.
  • Best Use of a Visual
    The use of visual content (images, videos and GIFs) to promote a product or service.
Design
  • Best Brand Website
    Brand website that is aesthetically appealing and yet functionally efficient.
  • Best Corporate Brand Identity
    Creation of a corporate brand identity in a consistent manner that sums up the nature of the business or what the brand stands for.
  • Best Packaging
    Packaging design with a focus on both, functionality and visual appeal.
  • Best Social Media Design
    The use of design to make the brand message on social media more compelling.
  • Best UI/UX App
    The use of aesthetically and functionally useful design elements to create or redesign a brand's app.
  • Best UI/UX Website
    The use of aesthetically and functionally useful design elements to create or redesign a brand's website.
Digital
  • Best Brand Integration
    The use of a brand when it is seamlessly interwoven with another piece of content so as to further push its core marketing message.
  • Best Digital Brand Video (Campaign)
    Videos specially created for digital audiences to promote a brand (Mere re-runs of TVCs will not qualify).
  • Best Digital Brand Video (Single)
    A video specially created for digital audiences to promote a brand (Mere re-runs of TVCs will not qualify).
  • Best Innovation In Digital
    Creative use of technology in a brand campaign to communicate with consumers in breakthrough fashion.
  • Best Long Form Video (30 seconds and over)
    A brand video that is more than 30 seconds long and is digital-first.
  • Best Short Form Video (under 30 seconds)
    A brand video that is not more than 30 seconds long and is digital-first.
  • Best Online Integrated Campaign
    Campaigns that use multiple digital platforms in an integrated manner.
  • Best Performance Marketing
    The use of Performance Marketing to drive a brand's marketing message.
  • Best Product Launch Campaign
    The use of more than one platform to impactfully launch a product or a service.
  • Best SEO/SEM Campaign
    The use of best practices in SEO and SEM to drive a brand's message in an efficient manner.
  • Best Storytelling
    Cutting edge digital tools to narrate a compelling and emotionally gripping story.
  • Best Use of Technology
    The innovative use of technology to drive a brand's marketing message.
  • Best Viral Video
    A brand video that surpasses expectations in terms of views and engagement driving the brand's marketing message forward.
Influencer Marketing
  • Best Influencer Marketing Campaign
    The use of social media influencers to help drive the brand's message across social platforms leading to more sales and higher overall revenue.
  • Best Use of Influencer(s) for Consumer Durables
    Best use of influencers in a creative way to promote a Consumer Durables brand. This could be standalone ad or part of a broader campaign. This includes home appliances, electronic gadgets, etc.
  • Best Use of Influencer(s) for Lifestyle Brands
    Best use of influencers in a creative way to promote a Lifestyle Brands. This could be standalone ad or part of a broader campaign.
  • Best Use of Influencer(s) for Packaged Goods
    Best use of influencers in a creative way to promote a Packaged Goods brand. This could be standalone ad or part of a broader campaign. This includes food, beverages, cosmetics, etc.
  • Best Use of Influencer(s) on Instagram
    Use of Instagram in a creative way to convey a brand message via influencers.
  • Best Use of Influencer(s) on YouTube
    Use of YouTube in a creative way to convey a brand message via influencers.
  • Best Use of Video for Influencer Marketing
    The use of video in a creative manner to promote a brand.
Print
  • Best Print Ad (Campaign)
    A print ad campaign to promote a product, brand, service or any new initiative.
  • Best Print Ad (Single)
    A single print ad to promote a product, brand, service or any new initiative.
  • Most Innovative Use of Print
    Brand that has used print as a medium to promote a product, brand, service or any new initiative in a unique manner or in a manner not seen before.
Social Media
  • Best Use of Instagram
    The use of Instagram and its features to drive a brand's marketing message.
  • Best Use of Social Media for CSR
    The use of video to further a company's corporate social responsibility objectives.
  • Best Use of Social Media Marketing
    The use of multiple social media platforms (minimum 2) to drive a brand's marketing message.
  • Best Use of User Generated Content
    The use of user generated content in any form to further drive a marketing effort or initiate a brand's marketing campaign.
  • Best Use of Viral Marketing
    The use viral marketing to spread a brand's message.
  • Best Use of YouTube
    The use of YouTube and its features to drive a brand's marketing message.
Television
  • Best Branded Campaign on TV
    Most effective and creative incorporation of branded content on TV by a brand.
  • Best TV Ad (Campaign)
    A TV ad campaign to promote a product, brand, service or any new initiative.
  • Best TV Ad (Single)
    A single TV ad to promote a product, brand, service or any new initiative.
All Media
  • Best CSR Campaign
    The use of CSR initiatives to drive a brand's campaign.
  • Best Topical Campaign
    The use of an event, a news development, a festival or any other public occasion to generate fresh interest in a brand.
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