Category

Audio

Content

Best Branded Content (Campaign)
A clearly identifiable content-based ad campaign with a specific marketing goal in mind.
Best Branded Content (Single)
A clearly identifiable content-based ad with a specific marketing goal in mind.
Innovation* in Content (in TV Entertainment, TV News, Print, Music, Online or OTT)
(*where 'innovation' is defined as the application of distinctive, useful ideas)

The use of innovation to make the content more absorbing - this could be in the form of a new initiative, a change in design, in scheduling and/or anything that improves the consumer experience.

Digital

Best Integrated Campaign
The use of an integrated multi-media effort to promote a programme, show, section or any new initiative.
Best IPR Event
Creation of a unique IPR event by a media company which enhances the power of the brand.
Best Moment Marketing
The use of influencer(s) to capture an event or a current occurring and leverage it by integrating your brand
Best Online Campaign
A campaign that uses several digital platforms in an integrated manner to promote a programme, show, section or any new initiative.

Out-of-Home

Social Media

Best Social Media Campaign
Brand campaigns that use social media in a creative way across platforms.
Best Use of Instagram
"The use of Instagram and its features to drive a brand's marketing message.

Note: Participants are advised to submit the features they used to achieve the marketing objectives along with engagement stats."

Brand Activation

CSR

Influencer Marketing

Print

Best Print Ad (Campaign)
Ad campaign to promote a programme, show, section or any new initiative.
Best Print Ad (Single)
A single ad to promote a programme, show, section or any new initiative.

Video

Best Video Promo (Campaign)
Use of multiple videos in a campaign to promote a programme, show, section or any new initiative.
Best Video Promo (Single)
Use of a video to promote a programme, show, section or any new initiative.

Categories