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You worked hard to get them to download. But between the install and the first transaction, most fintechs lose more users than they realise. The ones closing that gap are doing something different.
Installs are no longer the challenge, activation is. Across fintech, users complete KYC, start applications, or open accounts, only to drop off or go dormant, making acquisition costs harder to justify.
This roundtable brings together senior fintech marketing and growth leaders for an honest conversation about what it truly takes to win at the first tap, combining platform capability with the intelligence layer behind it.
CMOs and digital leaders are under pressure to grow digital revenue without hurting profitability while delivering seamless, personalized experiences across online and offline touchpoints. Yet despite expanding across channels, revenue underperforms due to a lack of unified data and real-time decisioning.
The Activation Gap in Fintech
WhatsApp Is Ready. Are You Using It Right?
The Signals You Are Not Acting On
What the Agentic Layer Changes
First Tap Economics
Building for Scale Without Adding Headcount
| Time | Focus |
|---|---|
|
06:00 – 06:10 |
Welcome & Opening Remarks | Netcore & Meta |
|
06:10 – 06:20 |
Customer Spotlight Rethinking Customer Engagement: A Fintech Perspective |
|
06:20 – 06:30 |
Featured Talk by Meta From Broadcast to Intelligent Conversations: How WhatsApp Is Redefining Customer Engagement for Fintech |
|
06:30 – 07:30 |
Closed-Door Roundtable | Winning at the First Tap: Challenges, Opportunities and Peer Exchange |
|
07:30 – 08:00 |
Key Takeaways & Closing |
