Supraja Srinivasan heads the Public Relations and Corporate Communication mandate for BookMyShow, India’s leading entertainment destination that offers not just tickets but also end-to-end production and management for live events and movies as also sports, games, musicals, etc. It is the one stop shop for all forms of entertainment offerings in India. With a career spanning over 13 years as a respected and valued media professional, Supraja has tremendous experience straddling corporate communications and business journalism. She is passionate about business communications and big-picture strategy building with a strong sense of community. At BookMyShow, Supraja is responsible for building a cohesive business-oriented communications strategy handling long-term strategy and short-term tactical goals for the overall communications function across the firm’s operations in India, South East Asia, UAE and Sri Lanka. Crafting & executing sustained media campaigns for new business launches, existing tent pole businesses, strengthening brand loyalty and consumer stickiness via earned media across consumer, corporate & reputation, policy and crisis communications are some of her strengths. Before joining BookMyShow in 2018, Supraja spent almost a decade as a business journalist across broadcast, print and digital news at some of the most marquee business media organisations including The Economic Times, Bloomberg TV India and CNBC-TV18. During her stint as a business journalist across these organisations, she covered the startup, emerging new economy business and the venture capital ecosystem. She also broke several industry-impacting stories and led teams on end-to-end planning and execution of multiple market shows as also led special projects during General Elections and the Annual Union Budget.