In a large, diverse country such as India, brands say even more about their users than do elsewhere. They are quick shorthand to slot a person in India’s complex social hierarchy. Great Lifestyle Brands Conference and Awards has been designed specially for the wide array of premium brands that target the top 10 percent of Indian consumers. 

These are brands that tell their target audience an appealing story that goes beyond functional benefits to align themselves with the aspirations and values of a well defined group of consumers to promote a way of living. This 'way of living' that brands promote could vary widely, and could relate to health, wellness, sustainability, innovation, adventure, cultural heritage, luxury, trendiness or even minimalism, for example.

Hence, the Great Lifestyle Brands Conference and Awards. It is an afaqs! event that will help marketers, agencies and all other communication specialists review the best practices that go into creating truly great lifestyle brands.