June 13, 2025
The Westin, Goregaon, Mumbai
BRAND OF THE YEAR Vh1 India |
AGENCY OF THE YEAR Dentsu Creative India |
MARKETING COMPANY OF THE YEAR Jiostar India Private Limited |
Ambient Media | ||||
Category | Entry Title | Award To | By | Metal |
Best Non-Traditional Indoor | Brewing Connections | Colors Gujrati | Connect Network Inc. | S |
Google - Googlies Search | WPP MEDIA | S | ||
Best Non-Traditional Outdoor | Flipkart Pongal 2025 | Flipkart Internet Private Limited | Alakh Advertising & Publicity | G |
Awaken Your Senses | Colgate Palmolive India Ltd. | Connect Network Inc. | B | |
Best Traditional Outdoor | Flipkart Big Billion Day 2024 | Flipkart Internet Private Limited | Alakh Advertising & Publicity | B |
Most Innovative Use of OOH | Rath Yatra House on the Beach | UltraTech Cement | YUWEUS & Brand To People | G |
Dil-Luminati India Tour produced by Saregama LIVE & Ripple Effect Studio | Saregama India Ltd. | Saregama India | S | |
Garuda Rakshak | DSP Mutual Fund | Dentsu Creative India | B | |
Brand Activation | ||||
Category | Entry Title | Award To | By | Metal |
Best Brand Activation | Motorola Deep Connect | Motorola | Dentsu Creative India | G |
Hug of Life - A Thanks A Dot Initiative | SBI Life | Dentsu Creative India | G | |
The Pixel Memory | Google Pixel India | PMG Integrated Communications | B | |
MANGALDEEP AT MAHAKUMBH: THE FRAGRANCE OF FAITH | ITC Mangaldeep | OGILVY GROUP INDIA | B | |
Best Cause Marketing | Tucchh Vichhar | MTV India | Jiostar India Private Limited | G |
Hug of Life - A Thanks A Dot Initiative | SBI Life | Dentsu Creative India | S | |
Turn Up The Love | Vh1 India | Jiostar India Private Limited | S | |
Best Guerilla Marketing | Dil-Luminati India Tour produced by Saregama LIVE & Ripple Effect Studio | Saregama India Ltd. | Saregama India Ltd. | S |
Metro Mein Laplap | Centerfruit | Perfetti Van Melle India | B | |
Best Influencer Collaboration | MEESHO - The Fresh N Cool Fashion | MEESHO | WPP MEDIA | S |
Unilever Karwa Beauty Season 2 | Unilever | Karukrit | B | |
Best Instore Activation | VIm floor clearner | VIm floor clearner | SAND Network | G |
McDonald's Shordarrrr Sensory Innovation | McDonald's | Khushi Advertising Ideas Pvt Ltd | B | |
Best Music & Entertainment Activation | Bisleri Limited Editions | Bisleri International Pvt. Ltd. | Bisleri International Pvt. Ltd. | S |
Turn Up The Love | Vh1 India | Jiostar India Private Limited | B | |
Best Product Sampling | India's Largest omnichannel sampling for MARS Petcare | FreeStand x MARS Petcare | S | |
Google - Googlies Search | WPP MEDIA | B | ||
Best Sports Activation | Doosra Stadium 2024 | SOCIAL | Impresario Hospitality & Entertainment Pvt Ltd | S |
The Most Un-IPL IPL Campaign | Gulf Oil | Dentsu Creative India | B | |
Kumbh Mela | Amazon Box to Beds | Amazon India | Ogilvy | S |
Garuda Rakshak | DSP Mutual Fund | Dentsu Creative India | S | |
Brand Video | ||||
Category | Entry Title | Award To | By | Metal |
Best Digital Brand Video (Campaign) | KitKat Break Par Sirf Break | Nestle KitKat | VML | G |
Goibebo | Goibibo | Makemytrip India Private Limited (Makemytrip.Com) | S | |
Take Bold Care of Her | Bold Care | Bold Care (Oddity Healthcare Private Limited) | B | |
Best Digital Brand Video (Single) | Zivame - Museum of Boobs | Zivame | Footloose Films LLP | G |
Machine Love - Dil Ka Do Pahiya | Royal Enfield (A Unit of Eicher Motors Ltd.) | Slate Studios ( A unit of Bumble Bee Ventures Pvt. Ltd ) | S | |
Goibibro | Goibibo | Makemytrip India Private Limited (Makemytrip.Com) | B | |
The Silent Language of a Mothers Love | Hettich India | Lyxel&Flamingo | B | |
Best Long Form Video (More than 30 seconds) | Where Good People Make You Feel Better | Gleneagles Hospitals India | Gleneagles Hospitals, India | B |
Best Purpose-Driven Video | Raising Kandhamal - A Redwing Deployment Story | Redwing Labs | Dot Films | G |
Turn Up The Love | Vh1 India | Jiostar India Private Limited | S | |
Best Use of Video on Social Media | Turn Up The Love | Vh1 India | Jiostar India Private Limited | G |
McCain Thematic and Functional campaign | McCain Foods India | Dentsu X | S | |
Category | Entry Title | Award To | By | Metal |
Best Print Ad (Single) | MTV Dark Scroll | MTV India | Jiostar India Private Limited | B |
Most Innovative Use of Print | Ancient Dental Practices | Dr Reddy's Dental Division | Pentacle | B |
Content | ||||
Category | Entry Title | Award To | By | Metal |
Best Branded Content Campaign | Asian Paints - Pragati ke Rang | Asian Paints | Monk Entertainment X Next Narrative | G |
Urban Company - Style My Space | Urban Company | Monk Entertainment X Next Narrative | S | |
Sunrise Bhojonbilashi | ITC-Sunrise | Hoichoi Technologies Pvt Ltd | B | |
Best Content Marketing Campaign | Splitsvilla X5 | MTV India | Jiostar India Private Limited | G |
Be Family | United Colors of Benetton | G | ||
HAWA BADLO - #reconnectToRoots | GAIL India Ltd | Interactive Bees & Airads Ltd | B | |
Best Content Marketing for a Product Launch | The India Edit | The Body Shop India | S | |
The Bollywood LIP-sync | Clumsy Cat Cosmetics | SRV Media | B | |
Best Interactive Content | India's First Virtual Drive Campaign | Mahindra Tractors | Colads Integrated Communications LLP | S |
Plum Skin City | Plum | B | ||
Best Purpose-Driven Content | We All Can | Finolex Pipes & Fittings | Setu Advertising | S |
Best Use of a Visual | Fortune Rath Yatra 2024 | Fortune Edible Oils and Foods | Karukrit | B |
Best Use of Influencers | Taiyaar When You Are | Mohey | Dentsu Creative India | S |
Best Use of Social Media | Lotus Herbals - The Ultimate Sunscreen | Lotus Herbals | Chatterbox Communication | S |
Turn Up The Love | Vh1 India | Jiostar India Private Limited | B | |
Customer Experience | ||||
Category | Entry Title | Award To | By | Metal |
Best Customer Retention Strategy | Increasing Loan Growth by 1300% with retention on WhatsApp for Tier 1 Microfinance Institute | Light Microfinance | EdgeCX | S |
HERO GOODLIFE - Rewarding Relationships, Retaining Loyalty, Revolutionizing CRM | Hero Motocorp | MRM McCann | B | |
Best Customer Service Experience | College Rivals | Ampverse DMI | Ampverse DMI | B |
Best Omnichannel Experience | The Acquisition and Retention Tale of Genz | Nippon India Mutual Fund | Hansa Customer Equity Pvt.Ltd | B |
Best Personalisation Strategy | Driving Conversions & AOV Uplift with Wise Cart Personalization | Cipla Health | WebEngage | B |
Most Innovative Customer Experience | Swiggy Instawarmer | Swiggy Instamart (Swiggy Limited) | Dentsu Creative India | G |
Garnier - View the Skin | Garnier | WPP MEDIA | S | |
MEESHO - The Fresh N Cool Fashion | MEESHO | WPP MEDIA | B | |
Design | ||||
Category | Entry Title | Award To | By | Metal |
Best Brand Identity | Rebranding | Motilal Oswal Financial Services Limited | Motilal Oswal Financial Services Limited | S |
BOHO BRAND IDENTITY | Jairaj Sports & Convention Centre, Pune | The Tribe | B | |
Best Packaging | Crafted by Nature, Perfected by Design: Vedica Himalayan Sparkling Water | Bisleri Vedica Himalayan Spring Water | Bisleri International Pvt. Ltd. | G |
Monarch Legacy Edition | Monarch Legacy Edition Pure Grape Brandy | Tilaknagar Industries Limited | B | |
Best Product Design | Hug of Life - A Thanks A Dot Initiative | SBI Life | Dentsu Creative India | S |
MANGALDEEP JALBATTI: THE SACRED STICK | ITC Mangaldeep | OGILVY GROUP INDIA | B | |
Best Spatial Design | Mahakumbh Experience Centre | Mithun Sheshagiri - Find.inc | Tagglabs Experiential Private Limited | G |
Best Typography Design | Restless Action Drink | Restless Energy Drink | Palasa Creative Place | B |
Digital | ||||
Category | Entry Title | Award To | By | Metal |
Best Brand Integration | HSBC Starstruck Experience | HSBC India | PHD Media | G |
Motorola Deep Connect | Motorola | Dentsu Creative India | S | |
Shark Tank India - Season 4 Co-Powered By - Jaquar | Jaquar | CRESCENT COMMUNICATIONS PVT LTD | B | |
Best Innovation In Digital | Motorola Deep Connect | Motorola | Dentsu Creative India | S |
McCain Weatherboard | McCain Foods India Pvt Ltd. | Dentsu Posterscope | B | |
Best Online Integrated Campaign | The Most Un-IPL IPL Campaign | Gulf Oil | Dentsu Creative India | S |
Splitsvilla X5 | MTV India | Jiostar India Private Limited | S | |
Best Performance Marketing | McCain -BlinkIt Meta Collab Campaign | McCain Foods India | Dentsu X | S |
A Winning eCommerce Story - Godrej Air Conditioners | Godrej Appliances | B | ||
Best Product Launch Campaign | Domino's - Volcano Campaign | Domino's | Kofluence Tech | B |
Best Storytelling | We All Can | Finolex Pipes & Fittings | Setu Advertising | G |
Impacting everyone every day by Protean eGov Technologies | Protean eGov Technologies | S | ||
Dinner Table Conversations | Tata Capital | MRM - McCann | S | |
Best Use of AI/Automation | Red Bull - Dance Your Style | Red Bull | WPP MEDIA | S |
ITC Durga Puja | Mithun Sheshagiri - Find.inc | Tagglabs Experiential Private Limited | B | |
Best Use of Data | Garuda Rakshak | DSP Mutual Fund | Dentsu Creative India | S |
Best Use of Technology | Motorola Deep Connect | Motorola | Dentsu Creative India | G |
MANGALDEEP: BRINGING THE MAHAKUMBH HOME | ITC Mangaldeep | OGILVY GROUP INDIA | S | |
MTV Dark Scroll | MTV India | Jiostar India Private Limited | B | |
Influencer Marketing | ||||
Category | Entry Title | Award To | By | Metal |
Best Influencer Marketing Campaign | Utha Munch Dikha Crunch | Nestle Munch | VML | S |
Iconic Again - MARS | MARS Cosmetics | B | ||
Best Performance Driven Influencer Campaign | Safety Never Stops | Uber India | Dentsu Creative India | G |
Get Ready to Sleep with Sleepwell Pro FitRest | Sleepwell Mattress | Lyxel&Flamingo | S | |
Best Use of Influencer(s) on Instagram | Vi - Super Hero | Vi (Vodafone Idea) | Ogilvy India | S |
Taiyaar When You Are | Mohey | Dentsu Creative India | B | |
Vi - Data Guarantee | Vi (Vodafone Idea) | Ogilvy India | B | |
Best Use of Influencer(s) on YouTube | No-Filter Conversation with Yahvi | Yahvi | Lyxel&Flamingo | S |
Best Use of Micro Influencers | Domino's - Cheeseburst Influencer Marketing Campaign | Domino's | Kofluence Tech | B |
Best Use of Video for Influencer Marketing | Safety Never Stops | Uber India | Dentsu Creative India | S |
Boomlet Media Pvt Ltd | Saridon Woman | Boomlet Media | B | |
Multimedia | ||||
Category | Entry Title | Award To | By | Metal |
Best AI-Powered Multimedia Content | Bishwase Durga | ACC Limited | Story Digital | B |
Best CSR Campaign | Hug of Life - A Thanks A Dot Initiative | SBI Life | Dentsu Creative India | S |
Roof to Dreams | JSW steel coated products ltd | SAND Network | B | |
Best Multimedia Campaign | Impacting everyone every day by Protean eGov Technologies | Protean eGov Technologies | B | |
Best Purpose-Driven Multimedia Content | The Closet | IKEA | The Stupid Collective | S |
Shell IDPWD 2024 | Shell India Markets Pvt Ltd | S | ||
Best Topical Campaign | Amazon Box to Beds | Amazon India | Ogilvy | G |
Pizza Day 2025 | Domino's Pizza India | Schbang Digital Solutions | S | |
The Most Un-IPL IPL Campaign | Gulf Oil | Dentsu Creative India | B | |
Best Use of Video in a Multimedia Campaign | Breakfast Se Pehle Accu-Chek | Accu-Chek | 5W1H | G |
Modi Sarkar Ki Guarantee | Government of India | Mo Mantra | S | |
Social Media | ||||
Category | Entry Title | Award To | By | Metal |
Best Social Media Campaign | Game Bolega - Tata WPL | Tata Capital | MRM - McCann | G |
Pizza Day 2025 | Domino's Pizza India | Schbang Digital Solutions | S | |
SWISS - Home is where your people are | Swiss International Air Lines | Albatrot | B | |
Best Use of a Topical Event | Turn Up The Love | Vh1 India | Jiostar India Private Limited | S |
Say It With Kismi - Valentines Day Campaign | Parle Kismi | Experience Commerce | B | |
Best Use of Facebook | Nazariya | Govind Milk & Milk Products | White Warbler Communications Pvt. Ltd. | B |
Best Use of User Generated Content | Turn Up The Love | Vh1 India | Jiostar India Private Limited | G |
Say It With Kismi - Valentines Day Campaign | Parle Kismi | Experience Commerce | S | |
The Most Un-IPL IPL Campaign | Gulf Oil | Dentsu Creative India | B | |
Best Use of YouTube | Tata Motors commercial Vehicles- Bharat Mobility | Tata Motors commercial Vehicles | AndAnd Brand Partner Pvt Ltd | B |
Sector Awards | ||||
Category | Entry Title | Award To | By | Metal |
Best Campaign in Automobiles | Hero - Xoom Patrol | Hero MotorCorp | Monk Entertainment X Next Narrative | S |
Mr Safe at Auto Expo 2025 | Tata Motors | Dentsu Creative India | B | |
Best Campaign in BFSI | Hug of Life - A Thanks A Dot Initiative | SBI Life | Dentsu Creative India | S |
Garuda Rakshak | DSP Mutual Fund | Dentsu Creative India | B | |
Best Campaign in Durables & Consumer Electronics | Motorola Deep Connect | Motorola | Dentsu Creative India | G |
Havells Safetycha Deva | Havells | Dentsu Posterscope | S | |
Best Campaign in Education | Sapno Ke Shutter | ACCA (Association of Chartered Certified Accountants) | Schbang | G |
Haar-Raah | ACCA India | Oktobuzz | S | |
Symbiosis Law Admission Test - SLAT | Symbiosis International (Deemed University) | SRV Media | S | |
Best Campaign in Fashion & Lifestyle | Loreal Panorama CGI | Loreal | Dentsu Posterscope | B |
Best Campaign in Foods & Beverages | KitKat Break Par Sirf Break | Nestle KitKat | VML | G |
McCain monsoon campaign | McCain Foods India | Dentsu X | S | |
Domino's - Cheeseburst Campaign | Domino's | Kofluence Tech | B | |
Best Campaign in Media & Entertainment | MTV Dark Scroll | MTV India | Jiostar | S |
What Makes You Tick | Shemaroo Entertainment Ltd. | Shemaroo Entertainment Ltd | S | |
Best Campaign in Personal Care | Skin Internship | Deconstruct | Torque Communications | B |
Best Campaign in Real Estate | Piramal Aranya Stories | Piramal Realty | S | |
* G - Gold; S - Silver; B - Bronze |