The Marketers' Excellence Awards were originally inspired by the extraordinary communication campaigns that brands and their custodians created - against all odds - during the pandemic. Since then India has opened up. The economy is humming along. Consumer confidence is up. And yet, Covid has changed the Indian consumer's perspective in many subtle ways.

Great brands recognize changes such as these and touch consumer hearts by speaking to them in an original, creative way. It is this kind of communication that the Marketers' Excellence Awards (MEA) seeks to recognize.

Though only in its 5th edition, MEA has seen the participation of brands from almost all the major corporate stables in India. As before, We'll explore how well brand marketers (via their agency partners) have leveraged different media channels, digital and traditional, to create campaigns that have made a powerful impact on their target group. Though digital media is a rising favorite with marketers, the Marketers' Excellence Awards are media-agnostic and will felicitate work across media channels.