• Best SEO/SEM Campaign

  A clearly identifiable content-based ad campaign with a specific marketing goal in mind

• Best Storytelling

  Cutting edge digital tools to narrate a compelling and emotionally gripping story

• Best Use of AR/VR

  "The use of Augmented reality/Virtual reality and its features to drive a brand's marketing message. Note: Participants are advised to submit the concept, idea, and execution in the form of a case study along with any relevant stats."

• Best Use of Data Analytics for a Campaign

  "The use of Data Analytics to execute or optimize a campaign. Note: Participants are advised to highlight how analysis of the insights, engagements, and number-crunching helped in optimising a campaign."

• Best Use of Podcast

  "The use of Podcasting and its corresponding platforms to spread and drive a brand's marketing message. Note: Participants are advised to highlight how they successfully used podcast and its features to achieve the marketing objective"

• Best Use of Technology

  "The innovative use of technology to drive a brand's marketing message. Note: Participants are advised to submit how they innovatively used the particular technology or a mix to achieve the objective."

• Best Use of Viral Marketing

  "The use viral marketing to spread a brand's message. Note: Participants are advised to submit engagement stats to highlight the virality of the marketing campaign."

• Best Branded Content (Single)

  A clearly identifiable content-based ad with a specific marketing goal in mind

• Best Brand Awareness Campaign

  A campaign for a brand that has developed or increased the audience's awareness

• Best Brand Integration

  "The use of a Brand when it is seamlessly interwoven with another piece of content so as to further push it's core marketing message. Note: Participants are advised to submit the brief and execution of the brand integration. The video link has to be on YouTube."

• Best CSR Campaign

  "The use of CSR initiatives to drive a brand's campaign. Note: Participants are advised to submit aim of the CSR initiative and its synergy with the brand along with any stats to help strengthen the entry."

• Best Innovation In Digital

  Creative use of technology in a brand campaign to communicate with consumers in breakthrough fashion

• Best Internal Communication

  Internal communication strategies like management blogs, video messages, live chats or employee apps that have met organisation's objectives

• Best Microsite

  Microsites created to help fulfil a specific marketing objective

• Best Mobile Marketing Campaign

  "The use of mobile and all its features to drive a brand's marketing message leading to more awareness and higher overall revenue. Note: Participants are advised to submit how they used the features of a mobile to achieve the marketing objective along with engagement stats."

• Best Online Integrated Marketing

  "The use of multiple digital mediums like banners, mailers, etc. to deliver a brand's message. Note: Participants are advised to submit how they integrated different online platforms to achieve the marketing objective."

• Best Performance Marketing

  "The use of Performace Marketing to drive a brand's marketing message. Note: Participants are advised to clearly explain the achieved targets through numbers in addition to the overall approach taken. They are advised to share Google Analytics or other analytics tool data. The jury will judge primarily on the basis of Spend vs ROI"

• Best Product Launch Campaign

  "The use of digital platforms to successfully launch a product. Note: Participants are advised to submit how they innovatively used digital platforms to launch the product along with stats, if any."

• Best Use Of Influencer(s) (multiplatform)

  Use of various platforms in a creative way to convey a brand message via influencers

• Best Use Of Influencer(s) On Facebook

  Use of Facebook in a creative way to convey a brand message via influencers

• Best Use Of Influencer(s) On Instagram

  Use of Instagram in a creative way to convey a brand message via influencers

• Best Use Of Influencer(s) On Youtube

  Use of YouTube in a creative way to convey a brand message via influencers

• Best Use Of Video For Influencer Marketing

  The use of video in a creative manner to promote a brand

• Best Influencer Marketing Campaign

  "The use of social media influencers to help drive the brand's message across social platforms leading to more sales and higher overall revenue. Note: Participants are advised to submit relevant information including stats, if any, to strengthen their entries."

• Best Lead Generation Campaign

  An effective lead-based campaign which has resulted in delivering quality prospects in a cost-effective and ethical way

• Best Use of Facebook

  "The use of Facebook and its features to drive a brand's marketing message. Note: Participants are advised to submit the features they used to achieve the marketing objectives along with engagement stats."

• Best Use of Hashtags

  "The use of Hashtags to optimise and popularise a campaign. Note: Participants are advised to submit how they innovatively created and used hashtags. Engagement stats are mandatory."

• Best Use of Instagram

  "The use of Instagram and its features to drive a brand's marketing message. Note: Participants are advised to submit the features they used to achieve the marketing objectives along with engagement stats."

• Best Use of Social Media Marketing

  "The use of multiple platforms to drive a brand's marketing message. Note: Participants are advised to submit the features they used for each platform to achieve the marketing objectives along with engagement stats."

• Best Use of User Generated Content

  "The use of User Generated content in any form to further drive a marketing or initiate a brand's marketing campaign. Note: Participants are advised to submit relevant information including stats to strengthen their entries."

• Best Use of YouTube

  "The use of YouTube and its features to drive a brand's marketing message. Note: Participants are advised to submit the features they used to achieve the marketing objectives along with engagement stats."

• Best Use of Quora

  The use of Quora and its features to drive a brand's marketing message. Note: Participants are advised to submit the features they used to achieve the marketing objectives along with engagement stats.

• Best Digital Brand Video

  "The use of Digital first video to drive a brand's marketing message. Note: Participants are advised to submit YouTube link of the video along with a PDF explaining the brief and execution of the video. Video views and engagements are mandatory pieces of information."

• Best Long Form Video (More than 30 Seconds)

  "A brand video that is not more than 120 seconds long and is digital first. Note:Participants are advised to submit the brief, idea, and execution along with stats, if any, to strengthen the entry. The video link submitted has to be on YouTube."

• Best Short Form Video (30 Seconds)

  "A brand video that is not more than 30 seconds long and is digital first. Note: Participants are advised to submit the brief, idea, and execution along with stats, if any, to strengthen the entry. The video link submitted has to be on YouTube."

• Best Use of Short Video Platform

  The use of short-form video creation platforms like ZEE HiPi, MX TakaTak, Mitron TV, etc, to drive a brand's marketing message. Participants are advised to submit the features they used to achieve the marketing objectives along with engagement stats. The entries will be primarily judged on the marketing idea and execution and not merely leveraging the medium's features

• Best Viral Video

  "A brand video that surpassed expectations in terms of views and engagement driving the brand's marketing message forward. Note: Participants are advised to submit the stats of the video."

• Best Content Marketing Campaign

  "The use of high quality content that drives a brand's marketing message and increases overall revenue. The campaign must have a minimum of 3 platforms/channels for distribution. Note: Participants are advised to submit relevant information including stats, if any, to strengthen their entries."

• Best Interactive Piece of Content

  "The use of interactive content to engage users during a campaign. Note: Participants are advised to submit how they converted/created an interactive piece of content and the engagement stats."

• Best Use of a Visual

  The use of visual content (images, videos and GIFs) to promote a product or service

• Best Use of Text

  Using the medium of text to amplify the reach and create impact in a content marketing campaign

• Best Social Media Design

  The use of design to make the brand message on social media more compelling

• Best UI/UX Website

  "The use of aesthetically and functionally useful design elements to create or redesign a brand's native app. Note: Participants are advised to submit the design guidelines followed along with relevant information that can help explain how the new UI/UX is different from the previous version."

• Best UI/UX App

  "The use of aesthetically and functionally useful design elements to create or redesign a brand's native app. Note: Participants are advised to submit the design guidelines followed along with relevant information that can help explain how the new UI/UX is different from the previous version."

• Best Use of Design and Navigation

  Best use of design and navigation as part of a website or an app layout