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May 31, 2023 | Mumbai
April 17, 2023
We accept entries in the following categories.
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Best Non-Traditional Indoor
Posters and other work for indoors (including malls, restrooms).
Best Non-Traditional Outdoor
Bus shelters, digital screens, pole kiosks, ads at metro stations and other such smaller formats.
Best Traditional Outdoor
Large format hoardings in traditional outdoor spaces.
Best Brand Activation
Activation (short one-off live events, street show, sports events, festivals, corporate entertainment etc.) aimed at engaging in an engrossing manner with consumers.
Best Branded Content Campaign
A clearly identifiable content-based campaign with a specific marketing goal in mind.
Best Content Marketing Campaign
The use of high-quality content that drives a brand's marketing message and helps towards increasing revenue. The campaign should have used a minimum of three platforms/channels for distribution.
Best Content Marketing for a Product Launch
The introduction of a new, clearly identifiable content initiative for a product launch.
Best Interactive Content
The use of interactive content to engage users during a campaign.
Best Use of a Visual
The use of visual content (images, videos and GIFs) to promote a product or service.
Best Brand Website
Brand website that is aesthetically appealing and yet functionally efficient.
Best Corporate Brand Identity
Creation of a corporate brand identity in a consistent manner that sums up the nature of the business or what the brand stands for.
Packaging design with a focus on both, functionality and visual appeal.
Best Social Media Design
The use of design to make the brand message on social media more compelling.
Best UI/UX App
The use of aesthetically and functionally useful design elements to create or redesign a brand's app.
Best UI/UX Website
The use of aesthetically and functionally useful design elements to create or redesign a brand's website.
Best Brand Integration
The use of a brand when it is seamlessly interwoven with another piece of content so as to further push its core marketing message.
Best Digital Brand Video (Campaign)
Videos specially created for digital audiences to promote a brand (Mere re-runs of TVCs will not qualify).
Best Digital Brand Video (Single)
A video specially created for digital audiences to promote a brand (Mere re-runs of TVCs will not qualify).
Best Innovation In Digital
Creative use of technology in a brand campaign to communicate with consumers in breakthrough fashion.
Best Long Form Video (30 seconds and over)
A brand video that is more than 30 seconds long and is digital-first.
Best Short Form Video (under 30 seconds)
A brand video that is not more than 30 seconds long and is digital-first.
Best Online Integrated Campaign
Campaigns that use multiple digital platforms in an integrated manner.
Best Performance Marketing
The use of Performance Marketing to drive a brand's marketing message.
Best Product Launch Campaign
The use of more than one platform to impactfully launch a product or a service.
Best SEO/SEM Campaign
The use of best practices in SEO and SEM to drive a brand's message in an efficient manner.
Cutting edge digital tools to narrate a compelling and emotionally gripping story.
Best Use of Technology
The innovative use of technology to drive a brand's marketing message.
Best Viral Video
A brand video that surpasses expectations in terms of views and engagement driving the brand's marketing message forward.
Best Influencer Marketing Campaign
The use of social media influencers to help drive the brand's message across social platforms leading to more sales and higher overall revenue.
Best Use of Influencer(s) for Consumer Durables
Best use of influencers in a creative way to promote a Consumer Durables brand. This could be standalone ad or part of a broader campaign. This includes home appliances, electronic gadgets, etc.
Best Use of Influencer(s) for Lifestyle Brands
Best use of influencers in a creative way to promote a Lifestyle Brands. This could be standalone ad or part of a broader campaign.
Best Use of Influencer(s) for Packaged Goods
Best use of influencers in a creative way to promote a Packaged Goods brand. This could be standalone ad or part of a broader campaign. This includes food, beverages, cosmetics, etc.
Best Use of Influencer(s) on Instagram
Use of Instagram in a creative way to convey a brand message via influencers.
Best Use of Influencer(s) on YouTube
Use of YouTube in a creative way to convey a brand message via influencers.
Best Use of Video for Influencer Marketing
The use of video in a creative manner to promote a brand.
Best Print Ad (Campaign)
A print ad campaign to promote a product, brand, service or any new initiative.
Best Print Ad (Single)
A single print ad to promote a product, brand, service or any new initiative.
Most Innovative Use of Print
Brand that has used print as a medium to promote a product, brand, service or any new initiative in a unique manner or in a manner not seen before.
Best Use of Instagram
The use of Instagram and its features to drive a brand's marketing message.
Best Use of Social Media for CSR
The use of video to further a company's corporate social responsibility objectives.
Best Use of Social Media Marketing
The use of multiple social media platforms (minimum 2) to drive a brand's marketing message.
Best Use of User Generated Content
The use of user generated content in any form to further drive a marketing effort or initiate a brand's marketing campaign.
Best Use of Viral Marketing
The use viral marketing to spread a brand's message.
Best Use of YouTube
The use of YouTube and its features to drive a brand's marketing message.
Best Branded Campaign on TV
Most effective and creative incorporation of branded content on TV by a brand.
Best TV Ad (Campaign)
A TV ad campaign to promote a product, brand, service or any new initiative.
Best TV Ad (Single)
A single TV ad to promote a product, brand, service or any new initiative.
Best CSR Campaign
The use of CSR initiatives to drive a brand's campaign.
Best Topical Campaign
The use of an event, a news development, a festival or any other public occasion to generate fresh interest in a brand.
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