The business of public relations has been transformed by the rise of online and social media. Apart from the frequency and speed of response, this has also permitted brands and corporates to talk directly to all stakeholders - be it consumers, investors or the public at large. The great thing is that consumers are often eager to receive information directly from brands. This has given PR firms an opportunity to enter the business of content creation and distribution beyond the traditional role of such firms.

afaqs! CommuniCon (Awards & Conference), which has explored online 'The Power of PR and Corporate Communications', will now come to the ground in Mumbai in March. The conversations and the awards will both be geared towards capturing all the changes that are reshaping the space of public relations and corporate communications. The Awards are reserved for PR agencies, Brand Marketers and other kind of Marketing agencies which handle PR for their clients.

There are over 30 categories in all at the CommuniCon Awards. Participants can also vie for Best PR Agency of the Year and Best Brand of the Year.