Categories

The use of content marketing in an original way to fulfill a communicative objective.

Harnessing the full potential of social media to run a PR campaign.

The use of influencers in a credible, convincing manner to meet a marketing objective.

The use of PR to further a social cause.

The use of Internal communication to engage with employees in an interesting and convincing manner.

The use of PR to alleviate brand or corporate stress brought about by a potentially damaging set of circumstances.

The use of an imaginative approach to communication that makes the message stand out.

The use of data, research and/or analytics to arrive at insights that provide the life for a PR campaign.

The use of PR in an IPO that manages to convey the true value of the equity on offer.

The employment of an impactful PR campaign for a small scale enterprise.

The employment of an impactful PR campaign for a medium scale enterprise.

The employment of an impactful PR campaign for a large scale enterprise.

The use of a PR campaign to create excitement around the launch of a new product or service.

The use of PR in a way as to improve the odds for a brand which is challenging existing dominant brands.

The use of PR to improve the salience and prospects of a regional brand.

Environmental, social, and governance initiatives, showcasing a brand’s commitment to sustainable practices and ethical impact.

Recognises campaigns that effectively integrated PR with multiple channels such as digital, social, influencer or owned media

Recognising strategic communication that built credibility, trust and influence for a CEO, founder or senior leadership team.

Awarded to PR-led initiatives that strengthened talent attraction, internal pride and employer reputation.

Recognising innovative and responsible application of artificial intelligence in strategy, storytelling, insights or execution.

The use of PR campaigns that effectively leverage video to drive media attention, amplify communication, and achieve PR goals.

The employment of an impactful PR campaign for a start up.

The use of PR in an unusual, engaging way to tell a brand's story in the Automobile sector.

The use of PR in an unusual, engaging way to tell a brand's story in the BFSI sector.

The use of PR in an unusual, engaging way to tell a brand's story in the Education sector.

The use of PR in an unusual, engaging way to tell a brand's story in the Retail sector - either Online or Offline.

The use of PR in an unusual, engaging way to tell a brand's story in the Travel and Tourism sector.

The use of PR in an unusual, engaging way to tell a brand's story in the Real Estate sector.

The use of PR in an unusual, engaging way to tell a brand's story in the B2B space.

The use of PR in an unusual, engaging way to tell a brand's story in the Fashion and Lifestyle sector.

The use of PR in an unusual, engaging way to tell a brand's story in the Not For Profit sector.

The use of PR in an unusual, engaging way to tell a brand's story in the Government/public sector space.

The use of PR in an unusual, engaging way to tell a brand's story in the Sports/Gaming space.

The use of PR in an unusual, engaging way to tell a brand's story in an Entertainment sector.