Overview

In 2025, customer experience (CX) has evolved into a critical business advantage - where emotional intelligence meets data intelligence, and loyalty is earned through every interaction. The most successful brands are no longer just selling products or services—they’re crafting seamless, personalised journeys across every touchpoint. 
The afaqs! Customer First Summit is where this new era of CX takes shape. From hyper-personalisation powered by AI to ethical data practices and intuitive omnichannel experiences, the summit will spotlight the ideas, innovations, and individuals pushing the boundaries of what customer-centricity means today.

As part of the summit, we’re proud to present the inaugural afaqs! Customer First Awards - a platform that honours outstanding work in customer experience, service design, and customer-led innovation. These awards will spotlight the brands, teams, and leaders who are setting benchmarks and redefining excellence in how businesses engage and retain customers.

Whether you're driving change inside a legacy organisation, building a nimble D2C brand, or shaping the tools of tomorrow, this is your space to learn, connect, and be recognised. Because in a world driven by technology, it’s still the human experience that sets great brands apart.