February 29, 2024 | Holiday Inn,
International Airport, Mumbai
Awards Night Feb 29, 2024
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BRAND OF THE YEARIndiGo |
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AGENCY OF THE YEARWhite Rivers Media |
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| CONTENT | ||||
| Category | Awarded To | Entry Name | By | Metal |
| Best B2B Campaign | Microsoft | Cloud Champions 11 | Pulp Strategy Communication |  |
| Best Brand Partnership | World Gold Council | All that glittered here was just GOLD | Motivator (GroupM Media India) |  |
| Ranveer Allahbadia | The Ranveer Show x AJIO | Monk Entertainment | |
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| Motilal Oswal Financial Services | Immersive Innovation: Motilal Oswal's Pioneering Move in Financial Branding on Television |  |
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| Best Branded Content (Single) | Kotak Mahindra Bank | #AlertRaheinSafeRahein | TONIC MEDIA DIGITAL | |
| Yashraj Mukhate | Yashraj Mukhate x Too Yumm | Monk Entertainment | |
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| Skoda Auto India | Skoda Let's Explore | JUNGLE | |
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| Best Content Marketing Campaign | Pernod Ricard India | Royal Stag Boombox | Viacom18 Media | |
| Eureka Forbes | Eureka Forbes User Journey films | Infectious Advertising | |
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| Kotak Mahindra Bank | #FDWalaSavings - ActivMoney | TONIC MEDIA DIGITAL | |
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| Best Interactive Piece of Content | Astral Foundation | Piplantri Campaign | White Rivers Media | |
| Astral Pipes | #AccessToCleanWater | White Rivers Media | |
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| Britannia | Milk Bikis Nicknames Contest | Bigcity promotions | |
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| Best Sponsored Post | IndiGo | Best Sponsored Post - IndiGo | |
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| Yashraj Mukhate | Yashraj Mukhate x Too Yumm | Monk Entertainment | |
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| Best Use of a Visual | boAt | Breakthrough Music | DIGITAS INDIA | |
| Duolingo | Learn a language, do not just translate it. | DIGITAS INDIA | |
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| Britannia | Jim Jam Pops -Biscuit Of The Future | Schbang | |
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| Thought Leadership | UltraTech Cement | UltraTech #BaatGharKi | Infectious Advertising | |
| IMDB | IMDb India for the Thought Leadership Category in Content Marketing | |
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| DIGITAL | ||||
| Category | Awarded To | Entry Name | By | Metal |
| Best Brand Awareness Campaign | Kotak Mahindra Bank | #FDWalaSavings - ActivMoney | TONIC MEDIA DIGITAL | |
| Bill & Melinda Gates Foundation | #ShushTheHush | Organic by MSL | |
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| Dettol, India | #DettolProtectsTomorrow | White Rivers Media | |
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| adidas | adidas India Cricket team Jersey Launch campaign | Essencemediacom | |
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| Best Brand Integration | Britannia | Milk Bikis Nicknames Contest | bigcity promotions | |
| Tanishq | Sparkling Success: Tanishq's Journey through Digital Festive Celebrations | HiveMinds Innovative Market Solutions | |
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| CEAT | Buckle Up India | |
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| Sanjyot Keer | Chef It Up, Season 2 x bbnow | Monk Entertainment | |
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| Dabur India | Suraksha Bandhan: Odomos Innovative Twist to Raksha Bandhan Celebrations and Mosquito Protection | Mccann Erikson | |
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| Best Consumer Engagement on Mobile | Bingo Hashtags, ITC Limited | Bingo Meme Premier League | White Rivers Media | |
| DS Group | Pulse Mango Day | White Rivers Media | |
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| boAt | THE UNFORGETTABLE GAME | DIGITAS INDIA | |
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| Best CSR Campaign | Astral Foundation | Piplantri Campaign | White Rivers Media | |
| Astral Foundation | Mother Seed Campaign | White Rivers Media | |
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| Himalaya Men | RemingHer | Social Panga | |
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| Best Innovation In Digital | Dabur India | Odonil Paytm Soundbox Campaign | DentsuX | |
| DS Group | Pulse Ganesh Mahotsav | White Rivers Media | |
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| MakeMyTrip, DailyDigital, Eleve Media | MakeMyTrip - Travellers map of India | eleve | |
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| Best Innovation in Mobile Marketing | ZEE Biskope, ZEE Entertainment Enterprises | Birthday Lahariya Metaverse | |
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| Tanishq | Sparkling Success: Tanishq's Journey through Digital Festive Celebrations | HiveMinds Innovative Market Solutions | |
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| Best Microsite | MakeMyTrip, DailyDigital, Eleve Media | MakeMyTrip - Travellers map of India | eleve | |
| Zoya | The heroines journey. Beyond by Zoya | Pulp Strategy Communication | |
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| Best Online Integrated Marketing | Britannia | Milk Bikis Nicknames Contest | BigCity Promotions | |
| Mahindra | Nanhi Kali | First Economy | |
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| The Belgian Waffle Co | National Waffle Day | Bloombay Enterprises | |
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| Tata Consumer Products | Tata Gluco Plus - Disrupting Energy Drinks Market Through Digital First Approach | Audio First Commerce | |
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| Best Performance Marketing | Tanishq | Sparkling Success: Tanishq's Journey through Digital Festive Celebrations | HiveMinds Innovative Market Solutions | |
| IndiGo | Best Performance Marketing Campaign - IndiGo | |
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| Max Life Insurance | Driving Results, Defining Success: MaxLife Partnership with Amazon Ads | HiveMinds Innovative Market Solutions | |
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| Best Product Launch Campaign | Tata Consumer Products | Tata Himalayan Saffron - Leveraging AI to become Top Selling Brand within 3 Months of Launch | Audio First Commerce | |
| adidas | adidas India Cricket team Jersey Launch campaign | Essencemediacom | |
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| Namma Yathri | Namma Yathri Triumph: 25% Market Grab in Under a Year! | HiveMinds Innovative Market Solutions | |
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| Best SEO/SEM Campaign | IndiGo | Best SEO/SEM Campaign - IndiGo | |
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| Max Life Insurance | How Maxlife Dominated Search by following a 360 Approach | HiveMinds Innovative Market Solutions | |
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| adidas India | adidas_Best Use Of SEM | Essencemediacom | |
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| Best Storytelling | Britannia | Milk Bikis Nicknames Contest | BigCity Promotions | |
| Astral Pipes | #AccessToCleanWater | White Rivers Media | |
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| Berger Paints | Berger Priyo Pujo | SVF Entertainment | |
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| Best use of AI | Razorpay | How Artificial Intelligence Won Us Genuine Love | |
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| ITC Bingo Mad Angles | Bingo AI Meme Gallery | Pixelfox | |
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| ITC Sunfeast Mom's Magic | Har Maa Durga | Team pumpkin | |
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| Best Use of AR/VR | adidas | adidas India Cricket team Jersey Launch campaign | Essencemediacom | |
| DS Group | Pulse Mango Day | White Rivers Media | |
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| ITC Sunrise | Ghore Ghore Durga | White Rivers Media | |
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| Best Use of Data Analytics | Lancôme | Lancôme Best Use of Data Analytics | POSTERSCOPE INDIA | |
| Nicobar | Nicobar | First Economy | |
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| Best Use of Digital OOH | Apollo Tyres | Apollo Tyres Best Use of Digital OOH | POSTERSCOPE INDIA | |
| Apollo Tyres | Apollo Tyres Best Use of DOOH- User Generated Content | POSTERSCOPE INDIA | |
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| Best Use of Podcast | Sony Pictures Networks India | Go-Beyond Podcast by Sony Pictures Networks India | White Rivers Media | |
| Ranveer Allahbadia | The Ranveer Show x AJIO | Monk Entertainment | |
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| Best Use of Technology | MakeMyTrip, DailyDigital, Eleve Media | MakeMyTrip - Travellers map of India | eleve | |
| Dabur India | Odonil Paytm Soundbox Campaign | DentsuX | |
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| Tata Consumer Products | Tata Gluco Plus - Disrupting Energy Drinks Market Through Digital First Approach | Audio First Commerce | |
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| INFLUENCER MARKETING | ||||
| Category | Awarded To | Entry Name | By | Metal |
| Best Influencer Marketing Campaign | Wipro Consumer Care | Softouch - Regional Influencer Driving Brand Recall | |
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| Kitkat | #CatchABreak | Social Panga | |
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| Best Use Of Influencer(s) (multiplatform) | Kotak Mahindra Bank | #MeriUdaanMeriPehchaan | TONIC MEDIA DIGITAL | |
| Poonawalla Fincorp | Do It Tibara | |
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| Cadbury | Native Influencer Campaign in westbengal during durgapuja | ABP | |
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| Wipro Consumer Care | Santoor Relaunch - Best Use Of Influencer multiplatform | |
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| Best Use Of Influencer(s) On Instagram | Kitkat | #CatchABreak | Social Panga | |
| Mindshare World | Lifebuoy Maa Bolche | SVF Entertainment | |
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| Amazon Prime Video | Jee Karda | Everymedia Technologies | |
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| Best Use Of Influencer(s) On Youtube | CEAT | Cross All Terrains with CEAT CrossDrive AT | |
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| Nurture Farm | Entropy Designs Private limited | Entropy Designs | |
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| Artize | A Fusion of Luxury and Art with Neelam Kothari | Crescent Group | |
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| Best Use Of Video For Influencer Marketing | Dettol, India | #DettolProtectsTomorrow | White Rivers Media | |
| Kitkat | #CatchABreak | Social Panga | |
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| Kotak Mahindra Bank | #FDWalaSavings - ActivMoney | TONIC MEDIA DIGITAL | |
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| PUBLIC RELATIONS/CORPORATE COMMUNICATIONS | ||||
| Category | Awarded To | Entry Name | By | Metal |
| Best Internal Communications Campaign | JSL Jindal Stainless | #SwitchToStainless | Social Panga | |
| BajajCapital | #BlessMeGanesha Campaign | |
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| Welspun Multiventures | Entropy Designs Private limited | Entropy Designs | |
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| Shivalik Group | Investment ki Shuruat, Shivalik Ke Saath | Craywingz | |
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| Best Use of Influencers | ABP | Mental health awareness campaign with a psychiatrist/social media influencer | |
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| Best Use of Social Media | Pernod Ricard India | 30 Years 30 Stories | Team pumpkin | |
| Hindustan Times | HT City Unwind | |
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| B O U L T | BOULT Unwrap | |
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| Poonawalla Fincorp | Do It Tibara | |
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| Shoppers Stop | Trending Alive | Trending Alive | |
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| SECTOR AWARDS | ||||
| Category | Awarded To | Entry Name | By | Metal |
| Best campaign in Automobiles | Skoda Auto India | Skoda Let's Explore | JUNGLE | |
| Bajaj Pulsar | MensXP & Bajaj Pulsar - Learn From The Legends | Mensa Brands Technologies | |
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| TVS Motor Company | TVS Jupiter 125 SmartXonnect | FCB Kinnect | |
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| Best campaign in BFSI | Kotak Mahindra Bank | #FDWalaSavings - ActivMoney | TONIC MEDIA DIGITAL | |
| Max Life Insurance | MaxLife Insurance Triumph: A Strategic Partnership with Amazon | HiveMinds Innovative Market Solutions | |
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| BajajCapital Insurance Broking | AmritKaal Campaign | |
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| Best campaign in Durables & Electronics | boAt | THE UNFORGETTABLE GAME | DIGITAS INDIA | |
| iQOO | Sleepless Star | Schbang | |
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| Canon India | Canon Celebr8 | JUNGLE | |
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| Best campaign in Fashion & Lifestyle | Tanishq | The Superwoman | Superfly Films | |
| Tanishq | Sparkling Success: Tanishq's Journey through Digital Festive Celebrations | HiveMinds Innovative Market Solutions | |
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| Bacardi Limited | Bacardi Legacy | JUNGLE | |
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| Best campaign in Foods & Beverages | The Belgian Waffle Co | National Waffle Day | Bloombay Enterprises | |
| Aashirvaad Svasti Milk, ITC Limited | #RaiseAGlassofMilk | White Rivers Media | |
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| Britannia | Jim Jam Pops - Product Launch | Schbang | |
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| Best campaign in Media & Entertainment | Zee Thirai | Fight for my way - Re Creation | |
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| Zee Entertainment Enterprises | Mother's day | |
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| Best campaign in Personal Care | Veet (Reckitt Benckiser Group) | Veet X iDiva #IconicVeetHacks | Mensa Brands Technologies | |
| Dabur | Dabur Charcoal - Choose Black for White | Pulp Strategy Communication | |
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| Zydus Wellness | Outsmarting the competing - Nycil's Cross-Screen Device Ad Targeting Triumph | Wavemaker | |
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| Mindshare World | TRESemmé Style Squad | SVF Entertainment | |
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| SOCIAL MEDIA | ||||
| Category | Awarded To | Entry Name | By | Metal |
| Best Lead Generation Campaign | IndiGo | nofilterbyIndiGo | |
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| Max Life Insurance | Maxlife domination in online insurance market | HiveMinds Innovative Market Solutions | |
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| Adani Real Estate | Adani Real Estate Lead Generation | Rioconn Interactive | |
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| Best Use of Facebook | adidas | adidas India Cricket team Jersey Launch campaign | Essencemediacom | |
| Best Use of Instagram | Astral Pipes | #AccessToCleanWater | White Rivers Media | |
| ITC Bingo Mad Angles | Bingo AI Meme Gallery | Pixelfox | |
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| IndiGo | 6E Tours | |
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| Best Use of Quora | Amazon Prime Video | Amazon Prime Video Campaign on Quora in association with Interactive Avenues | Quora | |
| AstroTalk | Astrotalk campaign on Quora | Quora | |
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| Godrej Appliances | Godrej Appliances Thought Leadership Content Campaign in association with Madison World on Quora | Quora | |
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| Best Use of Social Media Marketing | adidas | adidas India Cricket team Jersey Launch campaign | Essencemediacom | |
| boAt | THE UNFORGETTABLE GAME | DIGITAS INDIA | |
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| IndiGo | IndiGo Social Media Marketing Growth Story | |
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| Best Use of User Generated Content | ITC Bingo Mad Angles | Bingo AI Meme Gallery | Pixelfox | |
| Britannia | Milk Bikis Nicknames Contest | BigCity Promotions | |
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| boAt | THE UNFORGETTABLE GAME | DIGITAS INDIA | |
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| Best Use of YouTube | boAt | BREAKTHROUGH MUSIC | DIGITAS INDIA | |
| IndiGo | IndiGo YouTube Growth Story | |
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| Angel One | Angel One YouTube Channel | Qrius Creative Labs | |
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| VIDEO | ||||
| Category | Awarded To | Entry Name | By | Metal |
| Best Digital Brand Video | Ninjacart | Ninjacart Brand Video | Publicis Business | |
| Zee5 - Zee Entertainment Enterprise | Aaj Kya Banoge - Zee5's Content Brand Manifesto | |
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| Zee Entertainment Enterprises | Mother's day Campaign | |
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| Best Long Form Video (More than 30 Seconds) | Catch Salt and Spices | #MaaKaEhsaas | Grapes Digital | |
| Dabur India | Eir Bir Phatte X Desh Ka Lal | Ogilvy | |
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| CEAT | Independence Day - Meri Gaadi Meri Pehchaan | |
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| Welspun Global Brands | MAKE SPACE FOR...... | |
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| Best Short Form Video (30 Seconds) | iQOO | Sleepless Star | Schbang | |
| PhonePe | Trusted by 40 crore Indians | Bang In The Middle | |
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| Kotak Mahindra Bank | #KharchePeBachat | TONIC MEDIA DIGITAL | |
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