• Best Branded Content (Single)

  The use of a specific piece of content which works towards the marketing objective.

  

• Best Content Marketing Campaign

  The use of high-quality content that drives a brand's marketing message. The campaign should have used at least 3 platforms/channels for distribution.

  

• Best Interactive Piece of Content

  The use of compelling interactive content to engage the target audience.

  

• Best Use of a Visual

  The use of visual content (images, videos and GIFs) to promote a product or service.

  

• Thought Leadership

  The use of content marketing by a brand to enhance its credibility and project a leadership image in its market.

  

• Best Brand Podcast

  The use of a branded podcast to engage with the target audience.

  

• Best Brand Partnership

  Partnership with a publisher or broadcaster to promote a brand in a consistent manner.

  

• Best B2B Campaign

  The use of a content marketing campaign for B2B.

  

• Best Sponsored Post

  The use of a sponsored post by a brand to further its marketing objective.

  

• Best Use of Social Media

  The use of social media to further a corporate communications objective.

  

• Best Use of Influencers

  The use of influencer/s to draw attention persuasively to a corporate communications message/s.

  

• Best Internal Communications Campaign

  The creation of an internal campaign which encourages employees to share ideas, experiences and creates a sense of community within the organisation.

  

• Best Brand Awareness Campaign

  A campaign for a brand that has developed or increased the audience's awareness.

  

• Best Brand Integration

  "The seamless interweaving of a brand message with another piece of content so as to enhance the core marketing message.

  

• Best CSR Campaign

  To honor a CSR campaign by a brand that attempts to create a positive impact on the world around us.

  

• Best Innovation In Digital

  Creative use of technology in a brand campaign to communicate with consumers in breakthrough fashion.

  

• Best Microsite

  Microsites created to help fulfill a specific marketing objective.

  

• Best Online Integrated Marketing

  The use of content, email, display advertising and social media to deliver a brand's message.

  

• Best Performance Marketing

  The use of Performace Marketing to drive a brand's marketing message. Note: Participants are advised to clearly explain the achieved targets through numbers in addition to the overall approach taken. They are advised to share Google Analytics or other analytics tool data. The jury will judge primarily on the basis of Spend vs ROI.

  

• Best Product Launch Campaign

  The use of digital platforms to successfully launch a product in a manner that grabs the target audience's attention.

  

• Best SEO/SEM Campaign

  The use of best practices of SEO /SEM to drive a brand's message in an efficient manner. Note: Participants are advised to explain the various SEO/SEM tactics used to achieve the campaign's objective.

  

• Best Storytelling

  The use of cutting edge digital tools to narrate a compelling brand story.

  

• Best Use of Podcast

  The use of podcasts by a brand to connect with consumers in a meaningful way.

  

• Best Use of Technology

  The innovative use of technology to drive a brand's marketing message.

  

• Best Use of AR/VR

  The use of Augmented reality/Virtual reality and its features to drive a brand's marketing message.

  

• Best Use of Data Analytics

  The use of data analytics to arrive at an insight that led to the creation of a compelling digital campaign.

  

• Best Use of Digital OOH

  The use of digital OOH that uses the strengths of the medium to create an impactful and memorable campaign.

  

• Best Innovation in Mobile Marketing

  The use of true innovation in a mobile marketing campaign which harnesses the interactivity that the device offers.

  

• Best Consumer Engagement on Mobile

  The use of the mobile to create consumer engagement for a brand.

  

• Best use of AI

  The use of Artificial Intelligence and its features to drive a brand's marketing message.

  

• Best Use Of Influencer(s) (multiplatform)

  Use of various platforms in a creative way to convey a brand message via influencers.

  

• Best Use Of Influencer(s) On Instagram

  Use of Instagram in a creative way to convey a brand message via influencers.

  

• Best Use Of Influencer(s) On Youtube

  Use of YouTube in a creative way to convey a brand message via influencers.

  

• Best Use Of Video For Influencer Marketing

  The use of video in a creative manner to promote a brand.

  

• Best Influencer Marketing Campaign

  The use of social media influencers to help drive the brand's message across social platforms.

  

• Best Lead Generation Campaign

  An effective lead-based campaign that has resulted in delivering quality prospects in a cost-effective way.

  

• Best Use of Facebook

  The use of Facebook and its features to drive a brand's marketing message.

  

• Best Use of Hashtags

  The use of hashtags in an unusual way to draw attention to a subject or campaign.

  

• Best Use of Instagram

  The use of Instagram and its features to drive a brand's marketing message.

  

• Best Use of Social Media Marketing

  The use of multiple platforms to drive a brand's marketing message.

  

• Best Use of User Generated Content

  The employment of User Generated Content in any form to drive a brand's marketing message.

  

• Best Use of YouTube

  The use of YouTube and its features to drive a brand's marketing message.

  

• Best Use of Quora

  The use of Quora and its features to drive a brand's marketing message. Note: Participants are advised to submit the features they used to achieve the marketing objectives along with engagement stats.

  

• Best Digital Brand Video

  The use of digital-first video to drive a brand's marketing message.

  

• Best Long Form Video (More than 30 Seconds)

  A brand video that is not more than 120 seconds long and is digital first.

  

• Best Short Form Video (30 Seconds)

  A brand video that is not more than 30 seconds long and is digital first.

  

• Best campaign in Automobiles

  The use of fresh idea/s to create a standout digital campaign in the Automobile sector.

  

• Best campaign in BFSI

  The use of fresh idea/s to create a standout digital campaign in the BFSI sector.

  

• Best campaign in Foods & Beverages

  The use of fresh idea/s to create a standout digital campaign in the F&B sector.

  

• Best campaign in Personal Care

  The use of fresh idea/s to create a standout digital campaign in the Personal Care market.

  

• Best campaign in Media & Entertainment

  A brand video that is more than 30 seconds long and digital-first.

  

• Best campaign in Durables & Electronics

  The use of fresh idea/s to create a standout digital campaign in the Durables & Electronics sector.

  

• Best campaign in Fashion & Lifestyle

  The use of fresh idea/s to create a standout digital campaign in the Fashion & Lifestyle space.