Join as Partner
Who are you nominating?
Join as Partners
Brief about Company
*Password should be minimium 6 character long
*Password should be minimium 6 character long
Join as Partner
January, 2024 | Mumbai
Entry Deadline Dec 01, 2023
EARLY BIRD ENTRY FEE
14,000 + GST
FULL ENTRY FEE
16,000 + GST
Best Branded Content (Single)
The use of a specific piece of content which works towards the marketing objective.
Best Content Marketing Campaign
The use of high-quality content that drives a brand's marketing message. The campaign should have used at least 3 platforms/channels for distribution.
Best Interactive Piece of Content
The use of compelling interactive content to engage the target audience.
Best Use of a Visual
The use of visual content (images, videos and GIFs) to promote a product or service.
The use of content marketing by a brand to enhance its credibility and project a leadership image in its market.
Best Brand Podcast
The use of a branded podcast to engage with the target audience.
Best Brand Partnership
Partnership with a publisher or broadcaster to promote a brand in a consistent manner.
Best B2B Campaign
The use of a content marketing campaign for B2B.
Best Sponsored Post
The use of a sponsored post by a brand to further its marketing objective.
Public Relations/Corporate Communications
Best Use of Social Media
The use of social media to further a corporate communications objective.
Best Use of Influencers
The use of influencer/s to draw attention persuasively to a corporate communications message/s.
Best Internal Communications Campaign
The creation of an internal campaign which encourages employees to share ideas, experiences and creates a sense of community within the organisation.
Best Brand Awareness Campaign
A campaign for a brand that has developed or increased the audience's awareness.
Best Brand Integration
"The seamless interweaving of a brand message with another piece of content so as to enhance the core marketing message.
Best CSR Campaign
To honor a CSR campaign by a brand that attempts to create a positive impact on the world around us.
Best Innovation In Digital
Creative use of technology in a brand campaign to communicate with consumers in breakthrough fashion.
Microsites created to help fulfill a specific marketing objective.
Best Online Integrated Marketing
The use of content, email, display advertising and social media to deliver a brand's message.
Best Performance Marketing
The use of Performace Marketing to drive a brand's marketing message. Note: Participants are advised to clearly explain the achieved targets through numbers in addition to the overall approach taken. They are advised to share Google Analytics or other analytics tool data. The jury will judge primarily on the basis of Spend vs ROI.
Best Product Launch Campaign
The use of digital platforms to successfully launch a product in a manner that grabs the target audience's attention.
Best SEO/SEM Campaign
The use of best practices of SEO /SEM to drive a brand's message in an efficient manner. Note: Participants are advised to explain the various SEO/SEM tactics used to achieve the campaign's objective.
The use of cutting edge digital tools to narrate a compelling brand story.
Best Use of Podcast
The use of podcasts by a brand to connect with consumers in a meaningful way.
Best Use of Technology
The innovative use of technology to drive a brand's marketing message.
Best Use of AR/VR
The use of Augmented reality/Virtual reality and its features to drive a brand's marketing message.
Best Use of Data Analytics
The use of data analytics to arrive at an insight that led to the creation of a compelling digital campaign.
Best Use of Digital OOH
The use of digital OOH that uses the strengths of the medium to create an impactful and memorable campaign.
Best Innovation in Mobile Marketing
The use of true innovation in a mobile marketing campaign which harnesses the interactivity that the device offers.
Best Consumer Engagement on Mobile
The use of the mobile to create consumer engagement for a brand.
Best use of AI
The use of Artificial Intelligence and its features to drive a brand's marketing message.
Best Use Of Influencer(s) (multiplatform)
Use of various platforms in a creative way to convey a brand message via influencers.
Best Use Of Influencer(s) On Instagram
Use of Instagram in a creative way to convey a brand message via influencers.
Best Use Of Influencer(s) On Youtube
Use of YouTube in a creative way to convey a brand message via influencers.
Best Use Of Video For Influencer Marketing
The use of video in a creative manner to promote a brand.
Best Influencer Marketing Campaign
The use of social media influencers to help drive the brand's message across social platforms.
Best Lead Generation Campaign
An effective lead-based campaign that has resulted in delivering quality prospects in a cost-effective way.
Best Use of Facebook
The use of Facebook and its features to drive a brand's marketing message.
Best Use of Hashtags
The use of hashtags in an unusual way to draw attention to a subject or campaign.
Best Use of Instagram
The use of Instagram and its features to drive a brand's marketing message.
Best Use of Social Media Marketing
The use of multiple platforms to drive a brand's marketing message.
Best Use of User Generated Content
The employment of User Generated Content in any form to drive a brand's marketing message.
Best Use of YouTube
The use of YouTube and its features to drive a brand's marketing message.
Best Use of Quora
The use of Quora and its features to drive a brand's marketing message. Note: Participants are advised to submit the features they used to achieve the marketing objectives along with engagement stats.
Best Digital Brand Video
The use of digital-first video to drive a brand's marketing message.
Best Long Form Video (More than 30 Seconds)
A brand video that is not more than 120 seconds long and is digital first.
Best Short Form Video (30 Seconds)
A brand video that is not more than 30 seconds long and is digital first.
Best campaign in Automobiles
The use of fresh idea/s to create a standout digital campaign in the Automobile sector.
Best campaign in BFSI
The use of fresh idea/s to create a standout digital campaign in the BFSI sector.
Best campaign in Foods & Beverages
The use of fresh idea/s to create a standout digital campaign in the F&B sector.
Best campaign in Personal Care
The use of fresh idea/s to create a standout digital campaign in the Personal Care market.
Best campaign in Media & Entertainment
A brand video that is more than 30 seconds long and digital-first.
Best campaign in Durables & Electronics
The use of fresh idea/s to create a standout digital campaign in the Durables & Electronics sector.
Best campaign in Fashion & Lifestyle
The use of fresh idea/s to create a standout digital campaign in the Fashion & Lifestyle space.
Participants will receive scores for metals won:
Gold: 30 points | Silver: 20 points | Bronze: 10 points
The participant who receives the highest number of points in their class will receive one of the following titles:
BRAND OF THE YEAR | AGENCY OF THE YEAR
(For example, a participant that wins a Gold, a Silver, and a Bronze will have scored 30 + 20 + 10 = 60 points)
All participants will be automatically considered for one of these titles. They do not have to pay an additional fee.
In the event of a tie where two participants receive the same number of points, the one that has received more gold awards will be declared the winner.
Note: The individual brand would be considered for the award and not the group.
Follow us on:
For any issues requiring immediate escalation, please write to:
Copyright © 2023 afaqs!. All rights reserved