11th Edition 2027
Categories
Work that deserves the spotlight
BRAND VIDEO
Best Digital Video
The use of digital-first video to drive a brand's marketing message.
Best Long Form Video (More than 30 Seconds)
A brand video that is not more than 120 seconds long and is digital first.
Best Short Form Video (30 Seconds)
A brand video that is not more than 30 seconds long and is digital first.
Best Use of Humour
The use of humour in a brand video to engage with customers or prospects.
Best Use of Video on Social Media
Campaigns that leveraged social platforms effectively through impactful video storytelling and format innovation.
Best Use of Visual Effects
The creative and effective use of visual effects to enhance storytelling, captivate audiences and amplify the impact of the brand’s message.
Best Vertical Video
Vertical video content designed for mobile-first platforms to engage viewers and deliver the brand message effectively.
Best Video for a Cause
Impactful brand videos that champion social, environmental, or community causes.
Most Engaging Video
Brand videos that achieved the strongest audience engagement, judged on views, watch time, shares, and comments. Entrants must share performance data.
CONTENT MARKETING
Best Brand Partnership
Partnership with a publisher or broadcaster to promote a brand in a consistent manner.
Best Branded Content
The use of a specific piece of content which works towards the marketing objective.
Best Content Marketing Campaign
The use of high quality content that drives a brand's marketing message. The campaign should have used at least 3 platforms/channels for distribution.
Best Content Marketing for a Product Launch
For content-led strategies that generated buzz, awareness, and engagement around the launch of a new product or service.
Best Content Strategy
The use of exceptional content strategies that drive engagement and achieve business objectives.
Best Interactive Piece of Content
The use of compelling interactive content to engage the target audience.
Best Use of AI
Strategies that leverage AI to enhance personalization, automate processes, and deliver impactful consumer experiences.
Best Use of Video for Content Marketing
The strategic use of video in content marketing that effectively communicate brand messages, captivate audiences, and drive meaningful results.
Best Use of Visuals
The use of visual content (images, videos and GIFs) to promote a product or service.
Thought Leadership
The use of content marketing by a brand to enhance its credibility and project a leadership image in its market.
CUSTOMER EXPERIENCE
Best Digital Customer Experience Strategy
Honours a brand that delivers a seamless, engaging, and memorable experience across all digital touchpoints - from discovery to retention.
Best Omnichannel Experience
The most seamless and effective omnichannel experience that integrates online, offline, and social interactions into one consistent brand experience.
Best Personalisation Strategy
The most effective personalization strategy that leverages data and insights to deliver tailored customer experiences and drive engagement.
Best Use of AI for Customer Experience
Recognizes innovative use of AI tools like chatbots, predictive personalization, or automation to elevate the customer journey.
DESIGN
Best Digital Brand Identity
For brands that have built a distinctive, cohesive, and memorable identity across digital platforms - through design, tone, and experience.
Best E-commerce Design (product displays, checkout flow, trust-building elements)
e-commerce platforms that deliver seamless browsing and buying experiences through thoughtful design, clarity, and conversion-focused UX.
Best Typography Design
Exceptional use of typography in digital platforms or campaigns, enhancing communication, aesthetics, and brand recall.
Best Website Design
Websites that excel in creativity, usability, responsiveness, and overall digital experience to meet brand objectives.
DIGITAL
Best Brand Awareness Campaign
A campaign for a brand that has developed or increased the audience's awareness.
Best Brand Integration
The seamless interweaving of a brand message with another piece of content so as to enhance the core marketing message.
Best CSR Campaign
To honour a CSR campaign by a brand which attempts to create a positive impact on the world around us.
Best In-app advertising
Use of various forms of mobile advertising like banner, push ads, videos, full page ads , etc In-app.
Best Innovation In Digital
Creative use of technology in a brand campaign to communicate with consumers in breakthrough fashion.
Best Microsite
Microsites created to help fulfil a specific marketing objective.
Best Performance Marketing
"The use of Performace Marketing to drive a brand's marketing message. Note: Participants are advised to clearly explain the achieved targets through numbers in addition to the overall approach taken. They are advised to share Google Analytics or other analytics tool data. The jury will judge primarily on the basis of Spend vs ROI"
BEST PPC Campaign
For a campaign that has achieved outstanding results using PPC (pay-per-click) advertising.
Best Privacy-First Digital Marketing Strategy
Recognise campaigns that deliver relevant marketing while respecting user consent and using privacy-conscious approaches to audience insights and measurement.
Best Product Launch Campaign
The use of digital platforms to successfully launch a product in a manner that grabs the target audience's attention.
Best Programmatic Campaign
The most effective and innovative programmatic advertising campaigns that optimize ad placements, targeting, and performance, delivering personalized experiences and maximizing campaign ROI.
Best Regional Campaign
Celebrate campaigns that connect with audiences through regional languages, cultural insights and localised content - not just translation. Submitted entry must be supported by English captions.
Best Retail Media Campaign
Rewards innovative advertising across retailer-owned digital properties, marketplaces and commerce media networks, judged on both media effectiveness and business impact.
Best SEO/SEM Campaign
"The use of best practices of SEO /SEM to drive a brand's message in an efficient manner. Note: Participants are advised to explain the various SEO/SEM tactics used to achieve the campaign's objective."
Best Storytelling
The use of cutting edge digital tools to narrate a compelling brand story.
Best use of AI in a Campaign
The use of Artificial Intelligence and its features to drive a brand's marketing message.
Best Use of Digital OOH
For campaigns that creatively used digital out-of-home media to amplify impact, drive interaction, and extend the digital narrative.
Best Use of Gamification
Highlighting campaigns that incorporate gamification to boost engagement and interaction.
Best Use of Nostalgia
Campaigns that use nostalgia (old ads, retro themes, revival of past trends) in a digital way to connect with audiences, possibly integrating UGC (user-generated content).
Best Use of Technology
The innovative use of technology to drive a brand's marketing message.
Best Use of Viral Marketing
For campaigns that strategically sparked viral participation, conversation, or replication through innovative digital tactics.
Best Use of Virtual Avatars
Campaigns featuring virtual celebrities, avatars, or AI-generated spokespeople.
Campaign with the Best ROI
Recognises campaigns that deliver the highest measurable return on investment through efficient budget utilisation, strategic execution and outstanding business results.
GENERATIVE AI
Best AI-Generated Design
For the use of AI tools to create original and impactful visual designs for brand communication and marketing campaigns.
Best Generative Search Optimisation (GEO) Campaign
For campaigns that optimise brand content for generative AI search platforms to improve visibility, relevance, and inclusion in AI-generated responses.
Best Motion Graphics & Animation
For the creative use of motion graphics and animation to communicate brand messages, enhance storytelling, and engage audiences.
Best Use of Agentic AI in Marketing
For innovative uses of AI agents to automate marketing tasks, optimise campaigns, personalise interactions, and support marketing objectives.
Best Use of AI Avatars in Video
For videos that use AI-generated avatars or digital humans to deliver brand messages, engage audiences, and enhance communication.
Best Use of AI in Content Marketing
For the use of AI to develop, personalise, and optimise content that engages target audiences and supports marketing objectives.
Most Innovative Use of Gen-AI
For campaigns that use artificial intelligence in novel and impactful ways to solve marketing challenges and create distinctive brand or consumer experiences.
SOCIAL & CREATOR
Best Innovation on Social Media
Cutting-edge innovations in social media campaigns that push the boundaries, offering unique user experiences, driving engagement, and setting new trends in the social media landscape.
Best Memetic Marketing
For campaigns that have effectively leveraged memes, viral cultural moments in digital spaces in a clever way, not just copying, but shaping / originating trends.
Best Social Media Strategy
A strategic approach that effectively use social platforms to connect with audiences, amplify messaging, and achieve measurable results.
Best Use of Social Platforms
The use of social platforms like Instagram, Facebook, YouTube, Threads, X and its features to drive a brand's marketing message.
Best Use of Social Media Marketing
The use of multiple platforms to drive a brand's marketing message.
Best Use of User Generated Content
The employment of User Generated Content in any form to drive a brand's marketing message.
Best Creator-Led Campaign
The use of social media creators to help drive the brand's message across social platforms.
Best Creator-Brand Collaboration
Impactful collaborations that leverage creators' authenticity to resonate with audiences, drive engagement, and achieve meaningful brand objectives.
Best Creator-Led Product Launch
The effective use of creators' reach and credibility to create buzz, engage audiences, and successfully introduce new products to the market.
Best Use of Creators on Instagram
Use of Instagram in a creative way to convey a brand message via creators.
Best Use of Creators on YouTube
Use of YouTube in a creative way to convey a brand message via creators.
Best Use of Micro-Creators
A campaign that effectively leverages micro-creators to elevate brand visibility and engagement with a niche audience.
Best Use of Video in Creator Marketing
The creative use of video by creators to promote a brand and drive audience response.
Best Use of Personal Branding in Marketing
Campaigns that built a brand through the voice, personality, or public profile of a founder, leader, or individual.
Most Sustained Influencer-Brand Partnership
Long-running influencer-brand partnerships that delivered consistent results across multiple activations over time.
SECTOR AWARDS
Best Campaign in Automobiles
The use of fresh idea/s to create a standout digital campaign in the Automobile sector.
Best Campaign in BFSI
The use of fresh idea/s to create a standout digital campaign in the BFSI sector.
Best Campaign in Durables & Electronics
The use of fresh idea/s to create a standout digital campaign in the Durables & Electronics sector.
Best Campaign in E-commerce
The use of fresh idea/s to create a standout digital campaign in the E-commerce sector.
Best Campaign in Education
The use of fresh idea/s to create a standout digital campaign in the Education sector.
Best Campaign in Fashion & Lifestyle
The use of fresh idea/s to create a standout digital campaign in the Fashion & Lifestyle space.
Best Campaign in Foods & Beverages
The use of fresh idea/s to create a standout digital campaign in the F&B sector.
Best Campaign in Health & Wellness
The use of fresh idea/s to create a standout digital campaign in the Health & Wellness sector.
Best Campaign in Media & Entertainment
The use of fresh idea/s to create a standout digital campaign in the Media & Entertainment sector.
Best Campaign in Personal Care
The use of fresh idea/s to create a standout digital campaign in the Personal Care market.
Best Campaign in Real Estate
The use of fresh idea/s to create a standout digital campaign in the Real Estate sector.
-
Participants will receive scores for metals won: Gold: 30 points | Silver: 20 points | Bronze: 10 points
-
The participant who receives the highest number of points in their class will receive one of the following titles:
BRAND OF THE YEAR | AGENCY OF THE YEAR
-
(For example, a participant that wins a Gold, a Silver, and a Bronze will have scored 30 + 20 + 10 = 60 points)
-
All participants will be automatically considered for one of these titles. They do not have to pay an additional fee.
-
In the event of a tie where two participants receive the same number of points, the one that has received more gold awards will be declared the winner.
To be eligible for consideration in the Special Award category, entries must achieve a minimum score of 50 points
