AGENCY OF THE YEAR
Lyxel&Flamingo
BRAND OF THE YEAR
L&T Finance
| Brand Video | ||||
| Category | Awarded To | Entry Name | By | Metal |
| Best Digital Brand Video | Tata Salt | Namak Ho Tata Ka, Kyunki | Tata Consumer Products |  |
| Best Digital Brand Video | Asian Paints | Rang Banega Ek | Team Flash Studios |  |
| Best Digital Brand Video | Urban Company | Chhote Sapne | Superfly Films | |
| Best Long Form Video (More than 30 Seconds) | Myntra | Trial by Fashion by Myntra | Ideas Farm | |
| Best Short Form Video (30 Seconds) | MakeMyTrip India | MMT | Villain Mat Bano Campaign | International Flights & Hotels | MagicCircle Communications | |
| Best Short Form Video (30 Seconds) | Digene Insta On-The-Go | Acidity Kaheen Bhi Ho, Digene Insta On-The-Go | |
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| Best Short Form Video (30 Seconds) | Too Yumm! K-Bomb | The MangaVerse | Nash8 | |
| Best Use of Humour | Myntra | Trial by Fashion by Myntra | Ideas Farm |  |
| Best Use of Humour | Airtel | GrandParents | Scatter | |
| Best Use of Video on Social Media | Tata Capital | Aaj Ke Freedom Fighters | |
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| Best Use of Video on Social Media | Anmol Industries | Iss Holi, Bane #HarPalAnmol | Meraqi Digital | |
| Best Use of Video on Social Media | Airtel | GrandParents | Scatter | |
| Best Use of Visual Effects | Anmol Industries | Iss Pujo, Bane #HarPalAnmol | Meraqi Digital | |
| Best Use of Visual Effects | Bakingo | Magic In Every Bite | Lyxel&Flamingo | |
| Best Vertical Video | Too Yumm! K-Bomb | The MangaVerse | Nash8 | |
| Best Vertical Video | Caratlane | Bappa gave him a nudge | Lifafa Studios | |
| Best Vertical Video | Airtel | GrandParents Day | Scatter | |
| Best Video for a Cause | Pigeon India | StandbyNursingMoms x Pigeon India | Lyxel&Flamingo | |
| Best Video for a Cause | National Stock Exchange | NSE SEBI vs Scam | YAAP Digital | |
| Best Video for a Cause | Titan Company | Aage Badhegi | Superfly Films | |
| Best Viral Video | Goibibo | Stupid Stupid Stupid | Ft. Rishabh Pant & Sunil Gavaskar | MagicCircle Communications | |
| Content Marketing | ||||
| Category | Awarded To | Entry Name | By | Metal |
| Best Brand Partnership | Blackberrys India | Blackberrys x WeddingSutra – Being Real Suits You | Lyxel&Flamingo | |
| Best Brand Partnership | Tata Motors Commercial Vehicles | Tata Motors Commercial Vehicles presents Trucking into the Future: Safer Always | Havas Play, A Part of Havas Media India Network | |
| Best Branded Content | Airtel | Scam Protection | Scatter | |
| Best Branded Content | Center fresh, Perfetti Van Melle | Dimaag Pe Rakhe Lagaam: The India Overthinking Movement | |
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| Best Branded Content | Spark Foundary | ENO CRICKET CAMPAIGN | Zenith Media | |
| Best Content Marketing Campaign | Chandrika | Onam is incomplete without Chandrika | Wipro Consumer Care | |
| Best Content Marketing Campaign | Spark Foundary | ENO CRICKET CAMPAIGN | Zenith Media | |
| Best Content Marketing Campaign | Kotak Mahindra Bank | Kotak BizLabs Accelerator Programme | |
|
| Best Content Marketing for a Product Launch | ITC Sunfeast Baked Creations | BentoWorthyCelebrations | Lyxel&Flamingo | |
| Best Content Marketing for a Product Launch | MAGGI | MAGGI Double Masala | Social Panga | |
| Best Content Strategy | Nippon India Mutual Fund | Travel Series Jet Set Invest | Hansa Cequity | |
| Best Content Strategy | Spark Foundary | ENO CRICKET CAMPAIGN | Zenith Media | |
| Best Interactive Piece of Content | Nippon India Mutual Fund | Travel Series - Jet, Set, Invest | Hansa Cequity | |
| Best Use of AI | Hindustan Media Venture | HT Archives - Digitization | |
|
| Best Use of AI | Swiggy | Swiggy - Asli Hero On Wheels | Clevertize | |
| Best Use of AI | YES BANK | YES BANK NRI HOMECOMING CAMPAIGN 2025 | 5W1H SOLUTIONS | |
| Best Use of Video for Content Marketing | Airtel | WiFi Stories | Scatter | |
| Best Use of Video for Content Marketing | Spark Foundary | ENO CRICKET CAMPAIGN | Zenith Media | |
| Best Use of Video for Content Marketing | HT Media Labs | Human Recommendation - OTTplay | |
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| Best Use of Visuals | Godrej Smart Locks | Godrej Advantis GSL D1 Launch video | Techinfinity | |
| Best Use of Visuals | Hindustan Media Venture | Rajinikanth Times | |
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| Best Use of Visuals | IndiGo India | IndiGo Boarding Pass Delivery by Zepto | Lyxel&Flamingo | |
| Thought Leadership | Tata Motors Commercial Vehicles | Tata Motors Commercial Vehicles presents Trucking into the Future: Safer Always | Havas Play, A Part of Havas Media India Network | |
| Thought Leadership | Kotak Mahindra Bank | Kotak BizLabs Accelerator Programme | |
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| Thought Leadership | Philips Lighting - Signify | Hum raaton me sooraj ugaate hain | Hashtag Orange | |
| Customer Experience | ||||
| Category | Awarded To | Entry Name | By | Metal |
| Best Omnichannel Experience | Tata Salt | Namak Ho Tata Ka, Kyunki | Tata Consumer Products | |
| Best Omnichannel Experience | L&T Finance | L&T Finance Martech | |
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| Best Omnichannel Experience | Digene Insta On-The-Go | Acidity Kaheen Bhi Ho, Digene Insta On-The-Go | |
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| Best Personalisation Strategy | H&M | When Fashion Met Tailored Awareness | Posterscope India | |
| Best Personalisation Strategy | Vivo | Signals in the streets: From Mass awareness to personalised exposure | Posterscope India | |
| Best Use of AI for Customer Experience | Parul University | Best Use of AI for Customer Experience | SRV MEDIA | |
| Best Use of AI for Customer Experience | Aditya Birla Health Insurance | Hyper Personalization | |
|
| Design | ||||
| Category | Awarded To | Entry Name | By | Metal |
| Best Digital Brand Identity | DBS Bank India | Live more Bank less | Gozoop | |
| Best E-commerce Design (product displays, checkout flow, trust-building elements) | VIRGIO | Transparency - The Future of E - Commerce | |
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| Best E-commerce Design (product displays, checkout flow, trust-building elements) | Kurlon India | Kurlon Dot Com | Lyxel&Flamingo | |
| Best Website Design | Century Plywood | CenturyPly Website Revamp | Interactive Bees | |
| Best Website Design | Kajaria Ceramics | Kajaria | Website | RepIndia | |
| Digital | ||||
| Category | Awarded To | Entry Name | By | Metal |
| Best Brand Awareness Campaign | Spark Foundary | ENO CRICKET CAMPAIGN | Zenith Media | |
| Best Brand Awareness Campaign | FLOATZ by Bata | Comfort Never Looked So Good | WHAT ARE YOU SAYING (W.A.Y.S.) | |
| Best Brand Awareness Campaign | Zydus Lifesciences | #LifeKaFilter | |
|
| Best Brand Integration | Horlicks | Horlicks – “Chhoto Byomkesh” | SVF Brands | |
| Best Brand Integration | VIRGIO | VIRGIO x IIFA - The carpet goes Green | |
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| Best Consumer Engagement on Mobile | Airtel Thanks | From Install to Habit: Driving retention on Airtel Thanks | HiveMinds | |
| Best Consumer Engagement on Mobile | Aditya Birla Health Insurance | Hyper Personalization | |
|
| Best CSR Campaign | Adani Group | Seva at Mahakumbh | Dentsu One | |
| Best CSR Campaign | Titan Company | Aage Badhegi | Superfly Films | |
| Best Innovation In Digital | Continental Coffee | Brewing Connection, Across Every Corner of India | HiveMinds | |
| Best Innovation In Digital | Disney | Villian Kutralu | |
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| Best Innovation In Digital | Inshorts | Inshorts X Launch of McDonalds New Range of McCrispy Burgers | |
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| Best Microsite | Zydus Lifesciences | Flu Vaccine Liya kya ? | TheSmallBigIdea | |
| Best Microsite | Aditya Birla Health Insurance | XPAND Personalized Advisor Website | |
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| Best Microsite | Razorpay | Razorpay Save The Cards | |
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| Best Online Integrated Marketing | Parul University | Driving Admissions with Integrated Online Marketing | SRV MEDIA | |
| Best Online Integrated Marketing | Škoda Auto Volkswagen India | FANS, NOT OWNERS | Publicis Propagate | |
| Best Online Integrated Marketing | Times of India & Adani Realty | THE MUSHAK MANDALI | Hello Experiencess | |
| Best Performance Marketing | boAt India | Calm on the Way by boAt Airdopes 701 | Lyxel&Flamingo | |
| Best Performance Marketing | ONYC | From 10L to 15Cr ONYCs Responsible Growth Story | Marketing Lab | |
| Best Performance Marketing | Tata CLiQ Fashion | TataCLiQ Fashion: The Paid Media Revolution Reimagining Efficiency Scale and ROI | HiveMinds | |
| Best Performance Marketing | Tanishq | Every Moment, A Tanishq Moment | HiveMinds | |
| Best Performance Marketing | Tata Sampann | Orchestrating funnel monetization for 4X Conversion explosion for Tata Sampannn | Tata Consumer Products | |
| Best Product Launch Campaign | Digene Insta On-The-Go | Acidity Kaheen Bhi Ho, Digene Insta On-The-Go | |
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| Best Product Launch Campaign | L&T Finance | L&T Finance Business Loans. Aapke Business Ka Game Changer | |
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| Best Product Launch Campaign | L&T Finance | L&T Finance Just Zoom Two Wheeler Loans | |
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| Best Programmatic Campaign | Sony MAX | Saiyaara | White Rivers Media | |
| Best SEO/SEM Campaign | Wellbeing Nutrition | From Search Visibility to Revenue Leadership - Rankings to Revenue Evolution for Wellbeing Nutrition | |
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| Best SEO/SEM Campaign | DBS Bank India | AI-Powered SEO to Boost Account Acquisitions and Lead Growth | Zenith Media | |
| Best Storytelling | Tata Salt | Namak Ho Tata Ka, Kyunki | Tata Consumer Products | |
| Best Storytelling | Urban Company | Chhote Sapne | Superfly Films | |
| Best use of AI in a Campaign | Nickelodeon, JioStar India | Nickelodeon Bittu Bahanebaaz - AI Chatbot | |
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| Best use of AI in a Campaign | YES BANK | YES BANK NRI HOMECOMING CAMPAIGN 2025 | 5W1H SOLUTIONS | |
| Best use of AI in a Campaign | Manforce Condoms | MYRA Indias First AI Brand Ambassador | Grapes worldwide | |
| Best Use of AR/VR | Flam | Google Pixel X Flam | |
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| Best Use of Gamification | DS Group Pulse Candy | The Great Pulse Chase | |
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| Best Use of Nostalgia | Hindustan Media Venture | Rajinikanth Times | |
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| Best Use of Nostalgia | Disney | Villain Kutralu | |
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| Best Use of Technology | boAt India | Connected to Nirvana: boAt x mediasmart | Lyxel&Flamingo | |
| Best Use of Viral Marketing | Disney | Agnipariksha | |
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| Best Use of Viral Marketing | NIVEA India | NIVEA Soft Fresh Batch 2024 | Propagate + Saatchi & Saatchi | |
| Best Use of Viral Marketing | Philips India | Not the same Philips | Omnicom Production / Magnon (India) | |
| Best Use of Virtual Avatars | Yatra.com | YatraSePehleYatra | Lyxel&Flamingo | |
| Most Innovative Use of Artificial Intelligence | Nickelodeon, JioStar India | Nickelodeon Bittu Bahanebaaz - AI Chatbot | |
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| Most Innovative Use of Artificial Intelligence | L&T Finance | L&T Finance Just Zoom Two Wheeler Loans | |
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| Most Innovative Use of Artificial Intelligence | Manforce Condoms | MYRA Indias First AI Brand Ambassador | Grapes worldwide | |
| Influencer Marketing | ||||
| Category | Awarded To | Entry Name | By | Metal |
| Best Influencer Marketing Campaign | MAGGI | MAGGI Double Masala | Social Panga | |
| Best Influencer Marketing Campaign | Zydus Lifesciences | #LiverkiSuno | TheSmallBigIdea | |
| Best Influencer-Brand Collaboration | Glenmark Consumer Care | Real Talk , Real Skin : Episoft | Chtrbox | |
| Best Influencer-Brand Collaboration | FLOATZ by Bata | Comfort Never Looked So Good | WHAT ARE YOU SAYING (W.A.Y.S.) | |
| Best Influencer-Brand Collaboration | HerZindagi, Jagran New Media | Cover Lady | Jagran New Media | |
| Best Influencer-led Product Launch | Phillips | One Blade Intimate - Phillips | Chtrbox | |
| Best Influencer-led Product Launch | Hell Energy Drink | Hell Black Cherry Launch | Digital Latte | |
| Best Influencer-led Product Launch | MAGGI | MAGGI Double Masala | Social Panga | |
| Best Use Of Influencer(s) On Instagram | Mentos, Perfetti Van Melle | Mentos Zindagi | |
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| Best Use Of Influencer(s) On Instagram | NIVEA India | NIVEA Soft Fresh Batch 2024 | Propagate + Saatchi & Saatchi | |
| Best Use Of Influencer(s) On Instagram | Myntra | Trial by Fashion by Myntra | Ideas Farm | |
| Best Use Of Influencer(s) On Youtube | Panasonic India | Panasonic Smart AC Campaign | Mad Influence | |
| Best Use of Micro Influencers | Zydus Lifesciences | #LifeKaFilter | |
|
| Best Use of Micro Influencers | Adobe Acrobat | With Acrobat, it's all sorted | @warikoo x Adobe Acrobat | Lifafa Studios | |
| Best Use of Micro Influencers | Orient Electric | Back on Air | Lifafa Studios | |
| Best Use Of Video For Influencer Marketing | Disney | Agnipariksha | |
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| Best Use Of Video For Influencer Marketing | Zee Music | Fame Us | Hifi Digital | |
| Best Use Of Video For Influencer Marketing | Airtel | GrandParents | Scatter | |
| PR/CC | ||||
| Category | Awarded To | Entry Name | By | Metal |
| Best Digital PR Campaign | Impresario Entertainment & Hospitality | Doosra Stadium at SOCIAL | |
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| Best Digital PR Campaign | Tata Salt | Namak Ho Tata Ka, Kyunki | Tata Consumer Products | |
| Best Internal Communications Campaign | Murugappa Group | Raga Saga: Building Belonging Across 94,000 Employees Through Music | |
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| Best Use of Video in PR | Murugappa Group | Heritage goes Digital: Madras through the Murugappa Lens | |
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| Social Media | ||||
| Category | Awarded To | Entry Name | By | Metal |
| Best Innovation on Social Media | L&T Finance | Papa Ka Credit Score by L&T Finance | |
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| Best Innovation on Social Media | Santoor | Santoor Young Soch | Wipro Consumer Care | |
| Best Innovation on Social Media | Zuno General Insurance | Zuno : Safar Yeh Chill Wala - One Song: Six Genre | Hashtag Orange | |
| Best Memetic Marketing | Beegru | The Dead Leads Graveyard | |
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| Best Social Media Strategy | Medanta | Banno Ki Rasm | |
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| Best Use of Instagram | Medanta | Banno Ki Rasm | |
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| Best Use of Instagram | TVS NTORQ | TVS NTORQ ICC | Dentsu Creative Webchutney | |
| Best Use of Instagram | Estée Lauder | Dot. Dab. Done. | Propagate | |
| Best Use of Social Media Marketing | NIVEA India | NIVEA Soft Fresh Batch 2024 | Propagate + Saatchi & Saatchi | |
| Best Use of Social Media Marketing | Škoda Auto Volkswagen India | FANS, NOT OWNERS | BBH + Propagate | |
| Best Use of Social Media Marketing | Philips India | Not the same Philips | Omnicom Production / Magnon (India) | |
| Best Use of Social Media Marketing | Tata Capital | Aaj Ke Freedom Fighters | |
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| Best Use of User Generated Content | Adani Group | Mundra Dairies | Dentsu One | |
| Best Use of User Generated Content | NIVEA India | NIVEA Soft Fresh Batch 2024 | Propagate + Saatchi & Saatchi | |
| Best Use of User Generated Content | Philips India | Not the same Philips | Omnicom Production / Magnon (India) | |
| Best Use of YouTube | Adani Group | Mundra Dairies | Dentsu One | |
| Best Use of YouTube | Tata Sampann | Pyaar Bhara | Tata Consumer Products | |
| Sector Awards | ||||
| Category | Awarded To | Entry Name | By | Metal |
| Best campaign in Automobiles | Škoda Auto Volkswagen India | FANS, NOT OWNERS | BBH + Propagate | |
| Best campaign in BFSI | Axis Bank | The First That Stays | Nash8 | |
| Best campaign in BFSI | Razorpay | Razorpay Save The Cards | |
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| Best campaign in BFSI | L&T Finance | L&T Finance Business Loans. Aapke Business Ka Game Changer | |
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| Best campaign in Durables & Electronics | Orient | Fatak Se Garam | Scatter | |
| Best campaign in Durables & Electronics | Orient Electric | Back on Air | Lifafa Studios | |
| Best campaign in Foods & Beverages | Tata Sampann | Tata Sampann "Pyaar Bhara" – Restoring the Soul of the Indian Pantry | Tata Consumer Products | |
| Best campaign in Foods & Beverages | The Belgian Waffle Co | National Waffle Day 2025 | |
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| Best campaign in Foods & Beverages | Impresario Entertainment & Hospitality | The Big Drop – Khaana Menu | |
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| Best campaign in Personal Care | Glenmark - LaShield | National Sunscreen Day | White Rivers Media | |
| Best campaign in Personal Care | Maybelline New York | Giving Teddy an Indian Makeover | Posterscope India | |
| Best Campaign in Real Estate | NoBroker | The Heroes at Home | Nash8 | |
| Best Campaign in Real Estate | Tata Housing | The real-world effect: Empowering digital with physical presence | Posterscope India | |
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