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agenda
agenda
July 04, 2024
The Leela, International Airport, Mumbai
Sreekant Khandekar
Co-Founder & CEO
afaqs!
Are marketers being fatalistic when they bemoan the continuing decline of brand loyalty? Or are there categories and geographies where consumers are immune to the temptation of other brands?
Ashish Mishra
CEO India & South Asia
Interbrand
Deepa Krishnan
Head - Marketing, India and Southwest Asia
Hyatt
Saurabh Jain
CMO
Zydus Wellness
Swati Rathi
Head of Marketing
Godrej Appliances
Venkata Susmita Biswas
Executive Editor
afaqs!
Traditionally, brand positioning determined every aspect of the product as well as the way in which it was marketed to consumers. New businesses no longer agonise about brand positioning in the same way. In a fast changing market, is the idea of brand positioning outdated?
Alok Arya
Chief Marketing Officer
Equentis Wealth Advisory
Ashima Mehra
CEO
FCB INDIA
Neeraj Sharma
Executive Vice President-Planning
Ogilvy
Pratik Mukherjee
Head of Business - Beauty
House of Masaba
Shubhranshu Singh
Chief Marketing Officer
Tata Motors Commercial Vehicles
Sreekant Khandekar
Co-Founder & CEO
afaqs!
For all the reach and engagement of digital media, the screen size matters. The mobile may be great for generating sales but when it comes to building a brand, is TV (and other media) still the best option?
Rachana Lokhande
Founder
Glocal Bridge
Sachin Phansikar
Chief Operating Officer
Business Standard
Shweta Rangra
Head of Marketing
Hafele India
Sujay Rachh
Chief Marketing Officer
Nuvama Group
Shreyas Kulkarni
Assistant Editor
afaqs!
The digital medium is giving marketers unique and new ways to interact with consumers. Retail media is now mainstream and C-TV is a promising hybrid option. What makes these channels a priority for marketers?
Esha Arora
SVP Growth and Insights
Info Edge India
Krishna Menon
Chief Operating Officer
QYOU Media Inc.
Pallavi Barman
Chief Strategy Advisor
HRX
Vaibhav Kapur
Senior Director, Monetisation
Flipkart
Vandana Ramkrishna
Chief Operating Officer
Madison Media Ace
Varun Mohan
Head of Growth & Revenue
MiQ India
Vignesh Narayanan
Vice President - Business Head, Media
JioAds
Venkata Susmita Biswas
Executive Editor
afaqs!
Many of the brands that have been built online tend to allocate greater budgets for performance marketing than for brand building. Is Sales stealthily gobbling up the Marketing function?
Jahid Ahmed
SVP & Head of Digital Acquisition
HDFC Bank
Jiteen Aggarwal
CMO
Hettich India
Oindrila Roy
Managing Director
Publicis India
Rohan Chincholi
Chief Digital Officer
Havas Media India
Shrinivas Khanolkar
Head - Products, Marketing & Corporate Communication
Mirae Asset Investment Managers (India)
Tushar Malhotra
Director of Sales and Marketing
Bisleri International
Established brands can find that their market share is being nibbled on by numerous D2C brands, How should they respond?
Krishnarao S Buddha
Senior Category Head
Parle Products
Rishi Kakar
Head of Marketing and Strategy
Kokuyo Camlin
Shwetal Basu
Customer Care Associate and Chief of Marketing and Communication
Shoppers Stop
Sreekant Khandekar
Co-Founder & CEO
afaqs!
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