Category

ENTRY FEE
23,000 + GST

Note: A late fee of Rs 2,000 per entry will be levied after the expiry of the entry deadline.

Ambient Media

Best Non-Traditional Indoor
Posters and other work for indoors (including malls, restrooms).
Best Non-Traditional Outdoor
Bus shelters, digital screens, pole kiosks, ads at metro stations and other such smaller formats.
Best Traditional Outdoor
Large format hoardings in traditional outdoor spaces.
Most Innovative Use of OOH Advertising
Brand that has used OOH as a medium to promote a product, brand, service or any new initiative in a unique manner or in a manner not seen before

Brand Activation

Best Brand Activation
Activation (short one-off live events, street show, sports events, festivals, corporate entertainment etc.) aimed at engaging in an engrossing manner with consumers.
Best Cause Marketing
The most impactful brand activation that aligns with a social cause to drive meaningful engagement and positive change.
Best Guerilla Marketing
The most unconventional and high-impact guerrilla marketing activation that creatively captures attention and drives brand engagement.
Best Influencer Collaboration
The most authentic collaboration between a brand and influencers to drive engagement, awareness, and consumer action.
Best Instore Activation
The most creative in-store activation that enhances the shopping experience and drives consumer engagement at the point of sale.
Best Music & Entertainment Activation
The most creative brand activation that leverages music, entertainment, or pop culture to engage audiences and enhance brand affinity.
Best Product Sampling
The most innovative and product sampling activation that enhances consumer experience and drives trial and brand loyalty.
Best Sports Activation
The most engaging brand activation leveraging sports, athletes, or sporting events to connect with audiences and drive brand impact.
Kumbh Mela
The most creative brand activation at the largest religious gathering ever in the world.

Brand Video

Best Digital Brand Video (Campaign)
Videos specially created for digital audiences to promote a brand (Mere re-runs of TVCs will not qualify)
Best Digital Brand Video (Single)
A video specially created for digital audiences to promote a brand (Mere re-runs of TVCs will not qualify)
Best Interactive Video
The most engaging and innovative interactive video that enhances audience participation and creates a dynamic brand experience.
Best Long Form Video (More than 30 seconds)
A brand video that is more than 30 seconds long and is digital-first
Best Personalised Video
The most original use of personalized video content to create tailored, engaging, and meaningful brand experiences for individual viewers.
Best Purpose-Driven Video
The most compelling video that champions a social or environ cause while aligning authentically with brand values.
Best Short Form Video (30 seconds)
A brand video that is not more than 30 seconds long and is digital-first
Best Use of Video for Influencer Marketing
The use of video in a creative manner to promote a brand.
Best Use of Video in a Content
The most compelling use of video content to engage audiences, convey brand messaging, and drive impact.
Best Use of Video in a Multimedia Campaign
The most compelling and strategic use of video as a core element in a successful multimedia campaign.
Best Use of Video on Social Media
The most impactful and creative use of video on social media to drive engagement, storytelling, and brand visibility.

Content

Best Branded Content Campaign
A clearly identifiable content-based campaign with a specific marketing goal in mind
Best Content Marketing Campaign
The use of high-quality content that drives a brand's marketing message and helps towards increasing revenue. The campaign should have used a minimum of three platforms/channels for distribution
Best Content Marketing for a Product Launch
The introduction of a new, clearly identifiable content initiative for a product launch.
Best Interactive Content
The use of interactive content to engage users during a campaign
Best Purpose-Driven Content
The most impactful content campaign that authentically champions a social or environmental cause while aligning with brand values.
Best Use of a Visual
The use of visual content (images, videos and GIFs) to promote a product or service.
Best Use of Influencers
The most authentic use of influencers to create engaging content that enhances brand awareness and consumer trust.
Best Use of Social Media
The most creative use of social media platforms to engage audiences, amplify brand messaging, and drive meaningful interactions.

Customer Experience

Best Customer Retention Strategy
The most effective customer retention strategy that fosters long-term loyalty through engagement, personalization, and exceptional service.
Best Customer Service Experience
The most exceptional customer service, creating seamless, responsive, and memorable experiences that enhance customer satisfaction and loyalty.
Best Omnichannel Experience
The most seamless and effective omnichannel experience that integrates multiple touchpoints to enhance customer engagement and satisfaction.
Best Personalisation Strategy
The most effective personalization strategy that leverages data and insights to deliver tailored customer experiences and drive engagement.
Best Use of AI for Customer Journey & Personalization
Categories that celebrate AI’s role in optimizing the customer experience — from predictive journeys to tailored offers and real-time personalization.
Most Innovative Customer Experience
the most groundbreaking and creative approach to customer experience that enhances engagement, satisfaction, and brand loyalty.

Design

Best Brand Identity
The most distinctive and cohesive brand identity design that effectively communicates a brand’s essence and enhances its market presence.
Best Packaging
Packaging design with a focus on both, functionality and visual appeal
Best Product Design
The most innovative and well-executed product design that seamlessly combines aesthetics, functionality, and brand identity.
Best Spatial Design
The most creative and impactful spatial design that enhances brand storytelling and customer experience in physical environments.
Best Typography Design
The most effective and visually striking use of typography that enhances brand identity, communication, and overall design aesthetics.

Digital

Best Brand Integration
The use of a brand when it is seamlessly interwoven with another piece of content so as to further push its core marketing message.
Best Innovation In Digital
Creative use of technology in a brand campaign to communicate with consumers in breakthrough fashion.
Best Online Integrated Campaign
Campaigns that use multiple digital platforms in an integrated manner
Best Performance Marketing
The use of Performance Marketing to drive a brand's marketing message.
Best Product Launch Campaign
The use of more than one platform to impactfully launch a product or a service.
Best Regional Campaign
Recognises campaigns that have successfully connected with audiences in specific regional markets through culturally nuanced insights and locally relevant storytelling.
Best Storytelling
Cutting edge digital tools to narrate a compelling and emotionally gripping story.
Best Use of AI for Social Media Marketing
Caters specifically to AI applications in social platforms, automated ad optimisation, audience segmentation, creative variation testing, and real-time bidding.
Best Use of AI in Experiential
Honours immersive or real-time audience experiences powered by AI
Best Use of AI/Automation
The most innovative use of AI or automation to enhance marketing efficiency, personalization, and customer engagement.
Best Use of Connected TV
Recognises campaigns that have effectively leveraged Connected TV to deliver targeted reach, enhanced storytelling, and measurable business outcomes. Entries should demonstrate strategic integration, data-led targeting, creative excellence, and clear impact on brand or performance metrics.
Best Use of Data
The most strategic and impactful use of data to drive insights, personalization, and marketing effectiveness in a digital campaign.
Best Use of Gen AI to Enhance Creativity
Campaigns or initiatives where generative AI was employed strategically to elevate creative output, amplify original ideas, or co-create content in ways that go beyond efficiency gains
Best Use of Technology
The innovative use of technology to drive a brand's marketing message

Influencer Marketing

Best Influencer Marketing Campaign
The use of social media influencers to help drive the brand's message across social platforms leading to more sales and higher overall revenue.
Best Long-Term Partnership
The most successful and enduring influencer-brand collaboration that builds sustained engagement, authenticity, and brand loyalty over time.
Best Performance Driven Influencer Campaign
The most results-oriented influencer marketing campaign that effectively drives measurable engagement, conversions, and business impact.
Best Use of Influencer(s) on Instagram
Use of Instagram in a creative way to convey a brand message via influencers.
Best Use of Influencer(s) on YouTube
Use of YouTube in a creative way to convey a brand message via influencers.
Best Use of Micro Influencers
The most effective campaign leveraging micro-influencers to drive authentic engagement, niche audience connection, and brand impact.

Multimedia

Best AI-Powered Multimedia Content
The most innovative and effective use of AI in creating and delivering multimedia content for a brand.
Best Brand Repositioning
Recognises work that has effectively leverage multiple media channels and repositioned a brand to achieve renewed relevance, accelerated growth, and strengthened market standing.
Best CSR Campaign
The most impactful CSR campaigns that effectively leverage multiple media channels to drive social responsibility and brand purpose.
Best Multimedia Campaign
The most creative use of multiple media channels to deliver a cohesive and high-impact marketing campaign.
Best Purpose-Driven Multimedia Content
The most compelling and impactful multimedia content that champions a social or environmental cause while aligning authentically with brand values.
Best Topical Campaign
The use of an event, a news development, a festival or any other public occasion to generate fresh interest in a brand

Print

Best Print Ad (Campaign)
A print ad campaign to promote a product, brand, service or any new initiative
Best Print Ad (Single)
A single print ad to promote a product, brand, service or any new initiative
Most Innovative Use of Print
Brand that has used print as a medium to promote a product, brand, service or any new initiative in a unique manner or in a manner not seen before

Social Media

Best Meme Marketing Campaign
Recognises campaigns that have effectively leveraged meme culture to drive brand relevance, engagement, and shareability.
Best Social Commerce Campaign
The most effective social commerce campaign that seamlessly integrates shopping with social media to drive engagement and conversions.
Best Social Media Campaign
Brand campaigns that use social media in a creative way across platforms.
Best Use of a Topical Event
The most timely and impactful social media initiative that successfully leverages a topical event to drive engagement and brand relevance.
Best Use of Instagram
The use of Instagram and its features to drive a brand's marketing message
Best Use of User Generated Content
The use of user generated content in any form to further drive a marketing effort or initiate a brand's marketing campaign
Best Use of WhatsApp
For campaigns or initiatives that leveraged WhatsApp as a primary engagement channel to deliver meaningful customer interactions
Best Use of YouTube
The use of YouTube and its features to drive a brand's marketing message.

Sector Awards

B2B
The use of fresh idea/s to create a standout digital campaign in the B2B sector.
Best campaign in Automobiles
The use of fresh idea/s to create a standout digital campaign in the Automobile sector.
Best campaign in BFSI
The use of fresh idea/s to create a standout digital campaign in the BFSI sector.
Best campaign in Durables & Consumer Electronics
The use of fresh idea/s to create a standout digital campaign in the Durables & Electronics sector.
Best Campaign in Education
The most creative and impactful digital campaign in the Education sector that drives brand awareness, engagement, and consumer action.
Best campaign in Fashion & Lifestyle
The use of fresh idea/s to create a standout digital campaign in the Fashion & Lifestyle space.
Best campaign in Foods & Beverages
The use of fresh idea/s to create a standout digital campaign in the F&B sector.
Best campaign in Media & Entertainment
The use of fresh idea/s to create a standout digital campaign in the Media & Ent. sector.
Best campaign in Personal Care
The use of fresh idea/s to create a standout digital campaign in the Personal Care market.
Best campaign in Real Estate
The use of fresh idea/s to create a standout campaign in the Real Estate space.

Special Awards

Participants will receive scores for metals won:

Gold:
30 points

Silver:
20 points

Bronze:
10 points

Participants will receive scores for metals won:

Gold: 30 points | Silver: 20 points | Bronze: 10 points

The participant who receives the highest number of points in their class will receive the title of:

BRAND OF THE YEAR
(For example, a participant that wins a Gold, a Silver, and a Bronze will have scored 30 + 20 + 10 = 60 points)

All participants will be automatically considered for one of these titles. They do not have to pay an additional fee.

In the event of a tie where two participants receive the same number of points, the one that has received more gold awards will be declared the winner.

Note: The individual brand would be considered for the award and not the group.

Categories

June, 2026 | Mumbai