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| AGENCY OF THE YEAR Avian We |
BRAND OF THE YEAR Star Studio18 |
| Ambient Media | ||||
| Category | Awarded To | Entry Name | By | Metals |
| Best Non-Traditional Indoor | Tata Motors Rewire | Tu Vighnaharta | Connect Network | B |
| Best Non-Traditional Outdoor | Star Studios 18 | Avatar Nahi Avataar - Avatar-Fire and Ash | B | |
| Best Traditional Outdoor | Pramukh Group | Pramukh Group - Corporate Outdoor | Rioconn Interactive | B |
| Best Traditional Outdoor | Ching's Secret (Tata Consumer Products) | Agent Ching Attacks | Purnima Advertising Agency | S |
| Best Traditional Outdoor | Maggi | Pahado Wali and Baarish Wali Maggi | Walk The Talk Communications | G |
| Most Innovative Use of OOH Advertising | Maggi | Pahado Wali and Baarish Wali Maggi | Walk The Talk Communications | S |
| Most Innovative Use of OOH Advertising | UltraTech Cement | Bade Iraadon ki 108 Ghantiyan | YUWEUS | S |
| Brand Activation | ||||
| Category | Awarded To | Entry Name | By | Metals |
| Best Brand Activation | Netflix | Kuruksehtra Travelling Theatre | SAND Network | B |
| Best Brand Activation | Star Studios18 | Jolly LLB 3 - Jolly vs Jolly: India's First Social-Led Dual-City Trailer Launch | B | |
| Best Brand Activation | Eicher Motors (Royal Enfield Hunter 350 ) | Hunterhood - Campus Edition | Under25 Collective Artists Network | G |
| Best Brand Activation | Google Pixel | Google Pixel Nano Banana | Pmg Integrated Communications | G |
| Best Cause Marketing | Mindspace Business Parks | Mindspace Plastic Recyclothon | Crewtangle | B |
| Best Cause Marketing | Star Studios18 | Elio - Earth's Ambassador Initiative | B | |
| Best Cause Marketing | CDSL IPF | Sawaal Karo - World Investor Week 2026 | BigTrunk Communications | S |
| Best Cause Marketing | CDSL IPF | SEBI vs SCAM | BigTrunk Communications | G |
| Best Guerilla Marketing | Star Studios 18 | Twinkle Khanna x Roses | B | |
| Best Guerilla Marketing | Star Studios 18 | Jolly LLB 3 - Jolly vs Jolly: India's First Social-Led Dual-City Trailer Launch | S | |
| Best Influencer Collaboration | Pidilite Industries | Saarthi by Pidilite X Garage Collective X ARM Worldwide | Garage Collective | B |
| Best Influencer Collaboration | Tanqueray Tonic Water | Tanqueray Tonic Water Get Ready With Me GRWM campaign | Enormous Brands | B |
| Best Influencer Collaboration | Hero Motocorp | Hero Destini Engineering the New Hero Narrative | Mediaedge Cia India | S |
| Best Influencer Collaboration | KFC India | Epic Savers | G | |
| Best Instore Activation | Reliance Digital | Vivo X 300 Launch in Reliance Digital | White Star Event House | B |
| Best Instore Activation | Tata Motors Rewire | Tu Vighnaharta | Connect Network | S |
| Best Music & Entertainment Activation | Star Studios 18 | Mission: Impossible - The Final Reckoning | Making Tom Cruise feel 'Apna' | B | |
| Best Music & Entertainment Activation | Tic Tac India | Tic Tac Refresh Your Vibe | Ferrero India | S |
| Best Product Sampling | Margo by Jyothy Labs Limited | Kolkata got a taste of Margo | Network Advertisng | B |
| Best Product Sampling | Netflix | Kuruksehtra Travelling Theatre | SAND Network | B |
| Best Product Sampling | MARS Petcare | The Pet Parent Data Engine | FreeStand Sampling | S |
| Best Sports Activation | SOCIAL | Doosra Stadium - SOCIAL | Impresario Hospitality & Entertainment | B |
| Best Sports Activation | Domino's India | Big Screens Bigger Bites Dominos Turns IPL 2025 Into a Product Launch Engine | Jubilant Foodworks | S |
| Kumbh Mela | DS Group - Pulse Candy | Pulse of Mahakumbh | White Rivers Media | B |
| Kumbh Mela | Nuvoco Vistas Limted | Nuvoco Saarthi | Brand to People Integrated Solutions | B |
| Kumbh Mela | ITC Limited | Swasth India Mission - Kumbh Mela 2025 | Brand to People Integrated Solutions | S |
| Brand Video | ||||
| Category | Awarded To | Entry Name | By | Metals |
| Best Digital Brand Video (Campaign) | Star Studios18 | Jolly LLB 3 - Jolly vs Jolly: India's First Social-Led Dual-City Trailer Launch | B | |
| Best Digital Brand Video (Campaign) | uppercase | Bumrah Ki Company | The Rethink Company | B |
| Best Digital Brand Video (Campaign) | Signature Packaged Drinking Water | Signature Mangroves Regeneration Campaign | Enormous Brands | S |
| Best Digital Brand Video (Single) | Star Studios18 | Mission: Impossible - The Final Reckoning | Making Tom Cruise feel 'Apna' | S | |
| Best Long Form Video (More than 30 seconds) | Ching's Secret (Tata Consumer Products) | Agent Ching Attacks | Purnima Advertising Agency | S |
| Best Long Form Video (More than 30 seconds) | Star Studios18 | Twinkle Khanna x Roses | S | |
| Best Personalised Video | Techno Mobiles | Bad Man ka good phone | RVCJ Digital Media | B |
| Best Purpose-Driven Video | Signature Packaged Drinking Water | Signature Mangroves Regeneration Campaign | Enormous Brands | S |
| Best Purpose-Driven Video | Pocket FM | SOUND OF COURAGE | G | |
| Best Use of Video in a Content | Ching's Secret (Tata Consumer Products) | Agent Ching Attacks | Purnima Advertising Agency | B |
| Best Use of Video in a Content | Ghadi Detergent | Ghadi Detergent - Anokhe Desh K Anokhe Mael | Ghadi Detergent (RSPL Limited) | S |
| Best Use of Video on Social Media | Pocket FM | Shaktimaan Returns | S | |
| Content | ||||
| Category | Awarded To | Entry Name | By | Metals |
| Best Branded Content Campaign | Royal Challenge Packaged Drinking Water | Royal Challenge Packaged Drinking Water Choose Bold | MSL | B |
| Best Branded Content Campaign | Star Studios18 | Mission: Impossible - The Final Reckoning | Making Tom Cruise feel 'Apna' | S | |
| Best Content Marketing Campaign | Royal Challenge Packaged Drinking Water | Enormous X RCPDW Choose Bold 2 | Enormous Brands | B |
| Best Content Marketing Campaign | Star Studios18 | Jolly LLB 3 - Jolly vs Jolly: India's First Social-Led Dual-City Trailer Launch | B | |
| Best Content Marketing Campaign | Star Studios18 | Campaign: Avatar Nahi अवतार | Avatar: Fire & Ash | S | |
| Best Content Marketing for a Product Launch | Star Studios 18 | Avatar Nahi Avataar - Avatar - Fire and Ash | B | |
| Best Interactive Content | Star Studios 18 | James Cameron x S. S Rajamouli - A Master class in film making | Avatar Fire & Ash. | S | |
| Best Purpose-Driven Content | Bangur Cement | Power Of Unseen Hands | Connect Network | B |
| Best Purpose-Driven Content | Tata Capital | Baat Karke Toh Dekho | Wife | S |
| Best Purpose-Driven Content | Bandhan Mutual Fund | The Equal Calculator | Grey | G |
| Best Use of a Visual | Lakme | Lakme The Rouge Bloom Launch Campaign - Techinfinity | Techinfinity | B |
| Best Use of a Visual | Maggi | Pahado Wali and Baarish Wali Maggi | Walk The Talk Communications | S |
| Best Use of a Visual | Bangur Cement | Power Of Unseen Hands | Connect Network | G |
| Best Use of Influencers | Perfetti Van Melle India - Mentos | Mentos Zindagi | Avian We | B |
| Best Use of Influencers | House of McDowell's Soda (Diageo India) | House of McDowells Soda Yaari Jam | VuduCom | S |
| Best Use of Influencers | House of McDowell's Soda | Yaari Jam @36000ft | MSL | G |
| Customer Experience | ||||
| Category | Awarded To | Entry Name | By | Metals |
| Best Customer Service Experience | Smallest AI | How One Day of Voice AI Outpaced Six Months of Collections at Kogta Financial | B | |
| Best Omnichannel Experience | Perfetti Van Melle India - Center fresh | Center fresh 'Dimaag pe rakhe lagaam' | Avian We | S |
| Most Innovative Customer Experience | UltraTech Cement | Bade Iraadon ki 108 Ghantiyan | YUWEUS | S |
| Design | ||||
| Category | Awarded To | Entry Name | By | Metals |
| Best Packaging | Smirnoff | Pankhuri | LWYD Interactive | G |
| Best Product Design | Noise | Noise Master Buds 2 | The Mavericks India | S |
| Best Product Design | Cipla | InhaleTheChange | Godzilla | G |
| Best Spatial Design | UltraTech Cement Ltd. | UltraTech - Mahapran Ghar Bane No. 1 | 4Phase Media | B |
| Best Spatial Design | Mumbai Cricket Association Sharad Pawar Cricket Museum | Ocean Film Company | Ocean Film Company | S |
| Best Typography Design | Human Global | Humanish | G | |
| Best Innovation In Digital | Mansion House | NBK - Dil Open Cheyyi Life Welcome Cheyyi | Tilaknagar Industries | B |
| Best Innovation In Digital | DS Group - Pulse Candy | Pulse Ka Pandal | White Rivers Media | S |
| Best Online Integrated Campaign | Star Studios 18 | Jolly LLB 3 - Jolly vs Jolly One Idea. Every Medium. Zero Dilution. | B | |
| Best Online Integrated Campaign | Tata Sampann | Pyaar Bhara: How Tata Sampann leveraged Digital Platforms on One Cultural Truth | Tata Consumer Products | S |
| Best Performance Marketing | Tata Sampann | Pyaar Bhara: How Tata Sampann Turned Brand Belief into a 4X ROAS Lever | Tata Consumer Products | B |
| Best Product Launch Campaign | Domino's India | Designing for Everyone in the Group The Worlds First 6-in-1 Large Pizza | Jubilant Foodworks | S |
| Best Regional Campaign | Ujjivan small finance bank | Ujjivan Gaadi Geet AR | Ujjivan Small Finance Bank | B |
| Best Regional Campaign | Perfetti Van Melle India - Centerfruit | Centerfruit - 'Kaisi Jeebh Laplapayee' Campaign * | Avian We | G |
| Best Storytelling | Perfetti Van Melle India - Happydent | Happydent - Chamka Muskaan, Jagmag Jahaan | Avian We | B |
| Best Storytelling | Mansion House | NBK - Dil Open Cheyyi Life Welcome Cheyyi | Tilaknagar Industries | B |
| Best Storytelling | Ching's Secret (Tata Consumer Products) | Agent Ching Attacks | Purnima Advertising Agency | S |
| Best Use of AI for Social Media Marketing | Black Phone 2 | Black Phone 2 - AI Social | Creativefuel | S |
| Best Use of AI for Social Media Marketing | Santoor | Santoor Young Voice | Interactive Avenues | S |
| Best Use of AI in Experiential | Perfetti Van Melle India - Centerfruit | Centerfruit - 'Kaisi Jeebh Laplapayee' Campaign * | Avian We | S |
| Best Use of AI/Automation | Flipkart | VF x Flipkart ( DripCentral) | Viral Fission | B |
| Best Use of AI/Automation | L&T Finance | Bowl Like Bumrah | Bowl Kar #BumrahKiSpeedPar | Ecultify Advertising | S |
| Best Use of Data | Perfetti Van Melle India - Centerfresh | Center fresh 'India Overthinking Report' | Avian We | B |
| Best Use of Gen AI to Enhance Creativity | YOUMEE | YOUMEE-Verse A Tale of the Three Masters | Which colour you want | B |
| Best Use of Technology | McCain Foods X DentsuX | McCain Monsoon Campaign | Dentsu X | B |
| Best Use of Technology | Star Studios18 | Jolly LLB 3 - Jolly vs Jolly: India's First Social-Led Dual-City Trailer Launch | S | |
| Influencer Marketing | ||||
| Category | Awarded To | Entry Name | By | Metals |
| Best Influencer Marketing Campaign | Hero Motocorp | Hero Destini Engineering the New Hero Narrative | Mediaedge CIA India | B |
| Best Long-Term Partnership | Policy Bazaar | A trust Engine | Influencer Act | B |
| Best Use of Influencer(s) on Instagram | Mahindra Rise | Mahindra Rise Kalaa Campaign Amplification | SocioClout | S |
| Best Use of Micro Influencers | Fun Flips | Virat Kohli Audio Campaign x Fun Flips | Media Care Brand Solutions | S |
| Multimedia | ||||
| Category | Awarded To | Entry Name | By | Metals |
| Best CSR Campaign | AkzoNobel | Liberating Colours | Akartha | B |
| Best Multimedia Campaign | Star Studios 18 | Jolly LLB 3 - Jolly vs Jolly: India's First Social-Led Dual-City Trailer Launch | S | |
| Best Topical Campaign | Tata Motors Rewire | Tu Vighnaharta | Connect Network | B |
| Category | Awarded To | Entry Name | By | Metals |
| Best Print Ad (Single) | Niva Bupa Health Insurance | No Freedom Sale | B | |
| Most Innovative Use of Print | Perfetti Van Melle India - Happydent | Happydent - Chamka Muskaan, Jagmag Jahaan | Avian We | B |
| Sector Awards | ||||
| Category | Awarded To | Entry Name | By | Metals |
| Best Campaign in B2B | RazorpayX | RazorpayX Trial of the Century | Razorpay | B |
| Best Campaign in Education | Vibgyor Group of School | Infinite Possibilities, Brought to Life | Ecultify Advertising | B |
| Best Campaign in Fashion & Lifestyle | Myntra | Trial by Fashion by Myntra | Ideas Farm | B |
| Best campaign in Foods & Beverages | Domino's India | More Pizza Per Pizza Solving Indias 20-Year Large Pizza Problem | Jubilant Foodworks | B |
| Best campaign in Media & Entertainment | Star Studios18 | Avatar Nahi अवतार | Avatar: Fire & Ash | B | |
| Best campaign in Media & Entertainment | Star Studios18 | Jolly LLB 3 - Jolly vs Jolly: India's First Social-Led Dual-City Trailer Launch | B | |
| Best campaign in Media & Entertainment | Star Studios 18 | Twinkle Khanna x Rosses | S | |
| Best campaign in Personal Care | Margo by Jyothy Labs Limited | Kolkata got a taste of Margo | Network Advertisng | S |
| Social Media | ||||
| Category | Awarded To | Entry Name | By | Metals |
| Best Meme Marketing Campaign | Perfetti Van Melle India - Mentos | Mentos Zindagi | Avian We | S |
| Best Social Commerce Campaign | Tata Sampann | Where Social Met the Sale: Turning the Feed into India's Most Productive Pantry Aisle | Tata Consumer Products | S |
| Best Social Media Campaign | Star Studios18 | Twinkle Khanna x Rosses | B | |
| Best Social Media Campaign | Star Studios18 | Jolly LLB 3 - Jolly vs Jolly: India's First Social-Led Dual-City Trailer Launch | S | |
| Best Use of a Topical Event | Tata Capital | Tata WPL- Champions Ki Gulliyon Mein | Schbang | B |
| Best Use of User Generated Content | Elle18 | VF x Elle18 | Viral Fission | B |
| Best Use of User Generated Content | Tic Tac India | Tic Tac Refresh Your Vibe | Ferrero India | B |
| Best Use of YouTube | Tata Sampann | Pyaar Bhara: How Tata Sampann Turned YouTube Into Its Most Powerful Ingredient | Tata Consumer Products | B |
|
* G - Gold; S - Silver; B - Bronze |
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