09:30 AM -10:50 AM
Registration
10:50 AM - 11:00 AM
Welcome Address
Sreekant Khandekar
Co-Founder and CEO
afaqs!
11:00 AM - 11:35 AM
Marketing in times of a funding winter
As the prospects of funding remain dim in the current environment, how has this changed the marketing priorities for startups?
Harini Sivakumar
Founder & CEO
Earth Rhythm
SHRENIK GANDHI
Co-Founder & CEO
White Rivers Media
Shouvik Roy
Chief of Brand Marketing
GOAT Brand Labs
Vikas D Nahar
Founder & CEO
Happilo
VISHAL GUPTA
Founder & CEO
Gynoveda
MODERATOR
VENKATA SUSMITA BISWAS
Executive Editor
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11:35 AM - 12:00 PM
Vijay Shekhar Sharma's address
One of the India's most celebrated entrepreneur will reveal his life lessons in the course of scaling up Paytm and finally getting listed
Vijay Shekhar Sharma
Founder & CEO
Paytm
12:00 PM - 12:30 PM
TEA BREAK
12:30 PM - 01:05 PM
Going beyond D2C
While D2C is growing quickly, the reality is that the vastly bigger market is offline, via retail stores. How do startups adapt to the totally different challenge of growing revenues the traditional way?
Deepti Karthik
Fractional CMO
Sleepyhead
Gaurav Dhawan
Chief Revenue Officer
Times Network
Harini Sivakumar
Founder & CEO
Earth Rhythm
Jennifer Pandya
VP Marketing
CaratLane
MODERATOR
VENKATA SUSMITA BISWAS
Executive Editor
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01:05 PM - 01:25 PM
Brand Surge: Empowering Startups with Times Network's Innovative Initiative
Brand Surge shatters the myth that TV advertising is expensive, offering startups affordable advertising solutions. Even during the challenging "funding winter," startups can advertise at the seed and angel stage, leveling the playing field and fueling their growth. This empowering concept uplifts small businesses' big dreams, making advertising accessible and efficient for all
Jignesh Kenia
Executive Vice President & Head -
Corporate Strategy and Digital Transformation
Times Network
01:25 PM - 01:55 PM
Interview with Rebel Foods' Sagar Kochhar
What happens when great food meets great technology? Find out in our exclusive onstage interview with Sagar Kochhar, Cofounder of Rebel Foods. Formerly known as Faasos, the company now runs one of the world's largest chain of online restaurants.
Sagar Kochhar
Co-Founder
Rebel Foods
INTERVIEWER
Sreekant Khandekar
Co-Founder and CEO
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3:00 PM - 3:35 PM
First mover disadvantage?
Much is made of the first mover advantage in business media. But being first can also be very expensive because it involves category creation. How should first movers pace themselves?
Arjun Rastogi
Co-Founder
Naagin Sauce
Isha Dhoble
VP, Marketing & Strategy
Epigamia
Murali Krishnan
Co-founder & CMO
Wow! Momo
Prerna Tirumalai
Growth
Cure.Fit
Shouvik Roy
Chief of Brand Marketing
GOAT Brand Labs
MODERATOR
Sreekant Khandekar
Co-Founder and CEO
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3:35 PM - 4:05 PM
The power and perils of discounting
To build sales momentum, it is tempting for a startup to offer discounts and get customers. But the long-term cost of this approach could prove heavy. How to find the right balance?
Pradeep Krishnakumar
Co-Founder
Zouk
Rohit Nandwani
Founder and Chief Operating Officer
HAMMER
Taniya Biswas
Co Founder
Suta
Vanda Ferrao
CMO
WOW Skin Science
MODERATOR
Benita Chacko
Principal Correspondent
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4:05 PM - 4:30 PM
TEA BREAK
4:30 PM - 5:00 PM
Branding vs Performance Marketing
With an emphasis on breaking even, brands can be tempted to place greater bets on performance-based advertising rather than on brand building the old fashioned way. Is it a good idea?
ARVIND R P
CMO
McDonald's
Nidhi Sinha
Vice President, Strategy Planning
McCann Worldwide
Rishabh Jaroli
Vice President of Growth
Scaler
Rohan Mehta
CEO
FCB Kinnect
MODERATOR
Shreyas Kulkarni
Assistant Editor
afaqs!