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September 27, 2023 | The Leela, Mumbai

agenda

 
09:30 AM -10:50 AM

Registration

10:50 AM - 11:00 AM

Welcome Address

Sreekant Khandekar

Co-Founder and CEO
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11:00 AM - 11:35 AM

Marketing in times of a funding winter

As the prospects of funding remain dim in the current environment, how has this changed the marketing priorities for startups?

Harini Sivakumar

Founder & CEO
Earth Rhythm

SHRENIK GANDHI

Co-Founder & CEO
White Rivers Media

Shouvik Roy

Chief of Brand Marketing
GOAT Brand Labs

Vikas D Nahar

Founder & CEO
Happilo

VISHAL GUPTA

Founder & CEO
Gynoveda

MODERATOR

VENKATA SUSMITA BISWAS

Executive Editor
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11:35 AM - 12:00 PM

Vijay Shekhar Sharma's address

One of the India's most celebrated entrepreneur will reveal his life lessons in the course of scaling up Paytm and finally getting listed

Vijay Shekhar Sharma

Founder & CEO
Paytm

12:00 PM - 12:30 PM

TEA BREAK

12:30 PM - 01:05 PM

Going beyond D2C

While D2C is growing quickly, the reality is that the vastly bigger market is offline, via retail stores. How do startups adapt to the totally different challenge of growing revenues the traditional way?

Deepti Karthik

Fractional CMO
Sleepyhead

Gaurav Dhawan

Chief Revenue Officer
Times Network

Harini Sivakumar

Founder & CEO
Earth Rhythm

Jennifer Pandya

VP Marketing
CaratLane

MODERATOR

VENKATA SUSMITA BISWAS

Executive Editor
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01:05 PM - 01:25 PM

Brand Surge: Empowering Startups with Times Network's Innovative Initiative

Brand Surge shatters the myth that TV advertising is expensive, offering startups affordable advertising solutions. Even during the challenging "funding winter," startups can advertise at the seed and angel stage, leveling the playing field and fueling their growth. This empowering concept uplifts small businesses' big dreams, making advertising accessible and efficient for all

Jignesh Kenia

Executive Vice President & Head -
Corporate Strategy and Digital Transformation
Times Network

01:25 PM - 01:55 PM

Interview with Rebel Foods' Sagar Kochhar

What happens when great food meets great technology? Find out in our exclusive onstage interview with Sagar Kochhar, Cofounder of Rebel Foods. Formerly known as Faasos, the company now runs one of the world's largest chain of online restaurants.

Sagar Kochhar

Co-Founder
Rebel Foods

INTERVIEWER

Sreekant Khandekar

Co-Founder and CEO
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1:55 PM - 3:00 PM

LUNCH

3:00 PM - 3:35 PM

First mover disadvantage?

Much is made of the first mover advantage in business media. But being first can also be very expensive because it involves category creation. How should first movers pace themselves?

Arjun Rastogi

Co-Founder
Naagin Sauce

Isha Dhoble

VP, Marketing & Strategy
Epigamia

Murali Krishnan

Co-founder & CMO
Wow! Momo

Prerna Tirumalai

Growth
Cure.Fit

Shouvik Roy

Chief of Brand Marketing
GOAT Brand Labs

MODERATOR

Sreekant Khandekar

Co-Founder and CEO
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3:35 PM - 4:05 PM

The power and perils of discounting

To build sales momentum, it is tempting for a startup to offer discounts and get customers. But the long-term cost of this approach could prove heavy. How to find the right balance?

Pradeep Krishnakumar

Co-Founder
Zouk

Rohit Nandwani

Founder and Chief Operating Officer
HAMMER

Taniya Biswas

Co Founder
Suta

Vanda Ferrao

CMO
WOW Skin Science

MODERATOR

Benita Chacko

Principal Correspondent
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4:05 PM - 4:30 PM

TEA BREAK

4:30 PM - 5:00 PM

Branding vs Performance Marketing

With an emphasis on breaking even, brands can be tempted to place greater bets on performance-based advertising rather than on brand building the old fashioned way. Is it a good idea?

ARVIND R P

CMO
McDonald's

Nidhi Sinha

Vice President, Strategy Planning
McCann Worldwide

Rishabh Jaroli

Vice President of Growth
Scaler

Rohan Mehta

CEO
FCB Kinnect

MODERATOR

Shreyas Kulkarni

Assistant Editor
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