Bankfin 360 2025: Agenda

09:00 - 10:00 hrs

Registration and Networking

10:00 - 10:10 hrs

Welcome Address by afaqs!

10:10 - 10:30 hrs

Keynote Address: Marketing Financial Confidence: How Storytelling, Data, and Design Drive the New BFSI Consumer

Rajiv Gupta

President

PB Fintech (Policybazaar, Paisabazaar)

10:30 - 11:00 hrs

Keynote Interview: AI, Data & Customer Experience – Where is BFSI Heading?

M V S Murthy

Chief Marketing Officer

Federal Bank

11:00 - 11:30 hrs

Panel Discussion: Seamless, Secure, Scalable: The Future of Digital Payment Infrastructure

Alok Arya

Chief Marketing Officer

equentis

Rekha Motwani

Senior VP Media

#ARM worldwide

Sidharth Shakdher

CMO & Business Head

Paytm

11:30 - 11:45 hrs

Networking Coffee Break

11:45 - 12:15 hrs

BankFin 360 Quiz

12:15 - 13:00 hrs

Panel Discussion: The Performance-Driven BFSI Marketer – Measuring What Matters

Ankush Bhattacharya

Marketing Lead

Jana Small Finance Bank

Geetanjali Chugh Kothari

Chief Marketing Officer

Generali Central Life Insurance

Kavita Jagtiani

Chief Marketing Officer

L&T Finance Ltd

Manoj Nair

Senior Vice President - Digital

Shriram Finance

Sapna Desai

Chief Marketing Officer

ManipalCigna Health Insurance

Shwetha Iyer

SVP and Head of Marketing

Kissht

13:00 - 14:00 hrs

Lunch

14:00 - 14:30 hrs

Case Study Presentation: Inside India’s Largest Martech Engine: How HDFC Bank Built Scalable, Data-Driven Growth

Deepak Oram

Senior Vice President - Growth Marketing & Martech

HDFC Bank

14:30 - 15:15 hrs

Panel Discussion: From Bots to Bonds: How AI is Personalizing BFSI Marketing

Amit Bhandare

Head of Marketing and Corporate Communications

YES Securities

Ankit Goenka

Senior Vice President & Head Customer Experience

Bajaj General Insurance

Nikita Chokshi

Head Marcom & Client Engagement

Nuvama Private

Pooja Menon Vaidya

Associate Vice President - Digital Marketing

IIFL Capital Services Ltd.

Rathin Lahiri

Head Marketing & CSR

SBI General Insurance

15:15 - 15:35 hrs

Networking Giveaways

15:35 - 16:10 hrs

Fireside Chat: Omnichannel & Phygital Experiences – Striking the Right Balance

Prasad Pimple

Executive Vice President & Head of Digital Business Unit

Kotak Life

Uden Bhutia

Vice President - Brand and Product Marketing

Ujjivan Small Finance Bank

09:00 - 10:00 hrs

Registration and Networking

10:00 - 10:10 hrs

Welcome Address by afaqs!

10:10 - 10:30 hrs

Keynote Address: Marketing Financial Confidence: How Storytelling, Data, and Design Drive the New BFSI Consumer

10:30 - 11:00 hrs

Keynote Interview: AI, Data & Customer Experience – Where is BFSI Heading?

11:00 - 11:30 hrs

Panel Discussion: Seamless, Secure, Scalable: The Future of Digital Payment Infrastructure

11:30 - 11:45 hrs

Networking Coffee Break

11:45 - 12:15 hrs

BankFin 360 Quiz

12:15 - 13:00 hrs

Panel Discussion: The Performance-Driven BFSI Marketer – Measuring What Matters

13:00 - 14:00 hrs

Lunch

14:00 - 14:30 hrs

Case Study Presentation: Inside India’s Largest Martech Engine: How HDFC Bank Built Scalable, Data-Driven Growth

14:30 - 15:15 hrs

Panel Discussion: From Bots to Bonds: How AI is Personalizing BFSI Marketing

15:15 - 15:35 hrs

Networking Giveaways

15:35 - 16:10 hrs

Fireside Chat: Omnichannel & Phygital Experiences – Striking the Right Balance

12:00 - 13:00 hrs

AI-Powered Marketing & Engagement: Moving Beyond Segments to “Markets of One”

15:00 - 16:00 hrs

Balancing BFSI Marketing: Lowering Acquisition Costs and Boosting Conversions Amid AI & LLM Disruptions