The use of Quora and its features to drive a brand's marketing message.
Note: Participants are advised to submit the features they used to achieve the marketing objectives along with engagement statistics.

The use of content marketing by a brand to enhance its credibility and project a leadership image in its market.

The use of blogs/articles to enhance a brand's credibility.

The use of social media posts to build brand trust.

The use of infographics to explain issues and engage with a brand's target audience.

The use of newsletters on a regular basis to keep a brand's audience involved and informed.

The use of a white papers or e-book to engage with prospects and take their brand journey forward.

The use of a branded podcast to engage with the target audience.

The use of content marketing to generate UGC which is used to further draw in the target audience.

Using the popularity of certain products or services in the portfolio to create a listing (e.g. of best sellers) to heighten interest in the brand offering.

The use of interactivity in content to draw the audience into a conversation with the brand.

Partnership with a publisher or broadcaster to promote a brand in a consistent manner.

The use of a substantially new approach to content marketing that also makes an impact.

The use of data to identify audiences, their behaviour and map the means to reach them effectively.

The use of automated messages across multiple platforms to keep the audience informed and engaged.

A brand's (or corporate) website is where all content marketing can begin - or ends. A website that tempts prospects to buy into the brand.

The use of content marketing to educate prospects about the brand or the broader market in which it operates.

The use of webinars to generate leads, connect with prospects and resolve issues they may have.

The use of case studies to convince the audience of a brand or company's expertise.