Category

Brand Initiatives
Brand Campaigns

Best Use of Quora
The use of Quora and its features to drive a brand's marketing message.
Note: Participants are advised to submit the features they used to achieve the marketing objectives along with engagement statistics.

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Best Thought Leadership Initiative
The use of content marketing by a brand to enhance its credibility and project a leadership image in its market.

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Best Blogs/Articles
The use of blogs/articles to enhance a brand's credibility.

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Best Use of Social Media
The use of social media posts to build brand trust.

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Best Use of Infographics
The use of infographics to explain issues and engage with a brand's target audience.

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Best Use of Newsletters
The use of newsletters on a regular basis to keep a brand's audience involved and informed.

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Best Use of White Paper (or e-book)
The use of a white papers or e-book to engage with prospects and take their brand journey forward.

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Best Branded Podcast
The use of a branded podcast to engage with the target audience.

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Best Use of UGC
The use of content marketing to generate UGC which is used to further draw in the target audience.

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Best Use of Listings (or Rankings)
Using the popularity of certain products or services in the portfolio to create a listing (e.g. of best sellers) to heighten interest in the brand offering.

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Best Use of Interactive Content
The use of interactivity in content to draw the audience into a conversation with the brand.

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Best Brand Partnership
Partnership with a publisher or broadcaster to promote a brand in a consistent manner.

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Best Innovation
The use of a substantially new approach to content marketing that also makes an impact.

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Best Use of Data
The use of data to identify audiences, their behaviour and map the means to reach them effectively.

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Best Market Automation
The use of automated messages across multiple platforms to keep the audience informed and engaged.

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Best Website
A brand's (or corporate) website is where all content marketing can begin - or ends. A website that tempts prospects to buy into the brand.

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Best Educational Content
The use of content marketing to educate prospects about the brand or the broader market in which it operates.

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Best Use of Webinars
The use of webinars to generate leads, connect with prospects and resolve issues they may have.

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Best Use of Case Studies
The use of case studies to convince the audience of a brand or company's expertise.

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Best Lead Generation Campaign
The use of a content campaign with the specific objective of generating relevant leads.

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Best Continuing Campaign
The use of a consistent content marketing theme in a campaign for more than one year.

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Best Branded Campaign: TV
The use of content marketing specifically for a television audience.

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Best Branded Campaign: Digital
The use of content marketing specifically for a digital audience.

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Best Campaign of the Year (Multimedia)
The use of content marketing across media platforms.

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Best Campaign in Packaged Goods
The use of a content marketing campaign for a packaged foods brand.

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Best Campaign in Services
The use of a content marketing campaign to promote a service.

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Best Campaign in Durables
The use of a content marketing campaign for a consumer durables brands.

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Best Campaign in B2B
The use of a content marketing campaign for B2B.

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