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December 06, 2023 | Aloft, Aerocity, New Delhi
Entry Deadline: October 24, 2023
We accept entries in the following categories.
  • Best Use of Quora
    The use of Quora and its features to drive a brand's marketing message.
    Note: Participants are advised to submit the features they used to achieve the marketing objectives along with engagement statistics.
  • Best Thought Leadership Initiative
    The use of content marketing by a brand to enhance its credibility and project a leadership image in its market.
  • Best Blogs/Articles
    The use of blogs/articles to enhance a brand's credibility.
  • Best Use of Social Media
    The use of social media posts to build brand trust.
  • Best Use of Infographics
    The use of infographics to explain issues and engage with a brand's target audience.
  • Best Use of Newsletters
    The use of newsletters on a regular basis to keep a brand's audience involved and informed.
  • Best Use of White Paper (or e-book)
    The use of a white papers or e-book to engage with prospects and take their brand journey forward.
  • Best Branded Podcast
    The use of a branded podcast to engage with the target audience.
  • Best Use of UGC
    The use of content marketing to generate UGC which is used to further draw in the target audience.
  • Best Use of Listings (or Rankings)
    Using the popularity of certain products or services in the portfolio to create a listing (e.g. of best sellers) to heighten interest in the brand offering.
  • Best Use of Interactive Content
    The use of interactivity in content to draw the audience into a conversation with the brand.
  • Best Brand Partnership
    Partnership with a publisher or broadcaster to promote a brand in a consistent manner.
  • Best Innovation
    The use of a substantially new approach to content marketing that also makes an impact.
  • Best Use of Data
    The use of data to identify audiences, their behaviour and map the means to reach them effectively.
  • Best Market Automation
    The use of automated messages across multiple platforms to keep the audience informed and engaged.
  • Best Website
    A brand's (or corporate) website is where all content marketing can begin - or ends. A website that tempts prospects to buy into the brand.
  • Best Educational Content
    The use of content marketing to educate prospects about the brand or the broader market in which it operates.
  • Best Use of Webinars
    The use of webinars to generate leads, connect with prospects and resolve issues they may have.
  • Best Use of Case Studies
    The use of case studies to convince the audience of a brand or company's expertise.
  • Best Lead Generation Campaign
    The use of a content campaign with the specific objective of generating relevant leads.
  • Best Continuing Campaign
    The use of a consistent content marketing theme in a campaign for more than one year.
  • Best Branded Campaign: TV
    The use of content marketing specifically for a television audience.
  • Best Branded Campaign: Digital
    The use of content marketing specifically for a digital audience.
  • Best Campaign of the Year (Multimedia)
    The use of content marketing across media platforms.
  • Best Campaign in Packaged Goods
    The use of a content marketing campaign for a packaged foods brand.
  • Best Campaign in Services
    The use of a content marketing campaign to promote a service.
  • Best Campaign in Durables
    The use of a content marketing campaign for a consumer durables brands.
  • Best Campaign in B2B
    The use of a content marketing campaign for B2B.
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