Every brand wants to be the leader in its category. But when it gets to No 1 there is no peace. Its domination is being constantly disputed by challenger brands: some are older players but many are young startups! Several of them are trailblazers which are redefining market norms with innovative business strategies. 

The Challenger Brands Conference is dedicated to these restless, energetic players who keep disrupting the market. From fintech to healthtech, edtech to e-commerce, these challenger brands are leveraging technology to carve out niches in traditionally dominated sectors. With digital transformation accelerating, these startups are not only surviving but thriving, capturing the attention of investors and consumers alike. 

At the afaqs! Challenger Brands Conference 2024, join us as we explore how these startups are harnessing the power of social media, influencer marketing, and cutting-edge technologies along with traditional marketing methods to amplify their brand presence and disrupt established markets.

 *After two successful editions in Mumbai, the afaqs! Startup Brands Conference has been renamed Challenger Brands to better capture the emerging market scenario.