February 13, 2025 | The Leela, International Airport, Mumbai
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BRAND OF THE YEARABP Digital Santoor - Wipro
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AGENCY OF THE YEARSuperfly Films |
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| Brand Video | ||||
| Category | Entry Name | Awarded To | By | Metal |
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Best Corporate Video
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Gokul Namkeen's One Year Milestone Will Leave You Speechless! | Gokul Snacks | Indiafinds |  |
| Rexel India Journey | Rexel India | EvolutionCo Digital & Interactive Consultancy |  |
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| Resolute Group Showcase Video | Resolute Group of Companies | Social DNA |  |
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Best Digital Brand Video
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Chaha Bakarwadi aani Toh | Chitale Bandhu Mithaiwale | Setu Advertising | |
| CEAT Crafted For The Curious | CEAT | |
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| Santoor Young Soch 2 | Santoor | Wipro Consumer Care | |
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| Tested like Samsonite | Samsonite | Social Beat | |
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Best Long Form Video (More than 30 Seconds)
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The Rakhi Rap of the Year | The Man Company | Hashtag Orange | |
| Condom Nahi Manforce Bolo | Manforce Condoms | Grapes Digital | |
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| Worlds First Lullaby For Mom | R for Rabbit | |
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Best Short Form Video (30 Seconds)
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Forex at Your Doorstep | MakeMyTrip | Nash8 | |
| Majestik by Maharaja Whiteline | Groupe SEB India | Bang In The Middle | |
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Best Use of Humour
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A Meh Film | SuperMoney | Footloose Films | |
| Bin Bulaaye Mehmaan | Urban Company | Nash8 | |
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| Blink It Rakhi Ad | BlinkIt | Dhindora Media | |
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| Nutrica - Jaisa Ghar Waisa Cooking Oil | Nutrica | Gozoop Online | |
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Best Use of Visual Effects
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CGI for Loreal Panorama Mascara | Loreal | Dentsu Posterscope | |
| Maybelline Teddy Tint CGI | Maybelline | Dentsu Posterscope | |
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| Devadarshini Action Horror Promo | ZEE THIRAI | |
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Best Vertical Video
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Entertainment Uploaded | Shemaroo Entertainment | |
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| Amla Hair Oil Childrens Day | Amla Hair Oil | DentsuX | |
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Best Video for a Cause
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Refuse It Defuse It | Foundation for Democratic Reforms | Redmatter | |
| Chhota Kaam | Urban Company | Superfly Films | |
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| Deep Connect | Motorola | Useful Garbage Creations | |
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| Content Marketing | ||||
| Category | Entry Name | Awarded To | By | Metal |
| Best Brand Partnership | CNBCTV18 x Motilal Oswal Studio campaign | Motilal Oswal Financial Services | |
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Best Branded Content
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Condom Nahi Manforce Bolo | Manforce Condoms | Grapes Digital | |
| Big Basket Now x RCB | Bigbasket | Burman Sports | |
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| The Unforgettable Salt | Tata Salt | Ogilvy | |
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Best Content Marketing Campaign
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B2B Growth Powered by Persona-Based Content | Extramarks | Whirlwind | |
| Made In Singapore | Singapore Tourism Board | Organic by MSL | |
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| The Coolest Job Ever | Naukri | Burman Sports | |
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Best Content Strategy
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Realgasm | Manforce Condoms | Grapes Digital | |
| Ananda Utsav | ABP Digital | |
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Best Interactive Piece of Content
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Ab APP Ki Nahi AAPKI Chalegi - Vikrant Massey Viral Campaign | inDrive India | Anagram Media Labs | |
| Spot Zyada Win Zyada | TVS Jupiter | FCB Kinnect | |
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| HERSHE International Women Day | Hersheys | mCanvas & IPG Mediabrands | |
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Best Use of AI
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Growth Ka Chashma | Motilal Oswal Financial Services | |
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| Kajaria - Desh Ki Mitti : Independence Day 2024 | Kajaria Ceramics | RepIndia | |
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| Santoor AI Chat Bot - YoungSochMoms | Santoor | Wipro Consumer Care | |
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Best Use of Video for Content Marketing
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Amla Hair Oil Fathers Day | Amla Hair Oil | DentsuX | |
| Ab APP Ki Nahi AAPKI Chalegi - Vikrant Massey Viral Campaign | inDrive India | Anagram Media Labs | |
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| Castrol POWER1 Presents India's Ultimate Motostar On MTV | Castrol | Viacom18 Media | |
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Best Use of Visuals
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Postpaid - ChooseYourBenefits | Vi (Vodafone Idea) | Ogilvy | |
| What Makes You Tick | Shemaroo Entertainment | |
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Thought Leadership
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The Unforgettable Salt | Tata Salt | Ogilvy | |
| MSME Day 2024 | JSW Steel | JSW Steel | Online Reputation Management | |
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| LGBT Inclusion at India Inc | Pride at Work | Spacebar | |
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| Rocket Science Asaan Hai | Space India | Craywingz | |
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| Digital | ||||
| Category | Entry Name | Awarded To | By | Metal |
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Best Brand Awareness Campaign
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Chhoti Soch | Urban Company | Superfly Films | |
| Control Kar | Digene (Abbott India) | |
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| Natural's Ice cream Brand Awareness Campaign | Natural's Ice Cream | First Economy | |
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| UPI Safety Awareness Campaign | Unified Payments Interface | YAAP Digital | |
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Best Brand Integration
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Chakkar Ko Check Kar A Vertigo Awareness Initiative | Abbott India | |
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| Santoor WPL Young Soch Diaries | Santoor | Wipro Consumer Care | |
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| Welcome to Parenthood | Panasonic Life Solutions India | Organic by MSL | |
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Best Consumer Engagement on Mobile
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Playground 3 | Amazon MX Player | White Rivers Media | |
| Chingles PrankBot | Chingles, DS Group | White Rivers Media | |
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| Slurrp - Best Consumer Engagement on Mobile | Slurrp | HT labs (HMVL) | |
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Best CSR Campaign
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Gaanth Pe Dhyan | Tata Trusts | Basta Films | |
| KFC Speak Sign - Placing orders to learn | KFC India | Edelman India | |
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| Protect Little Riders' #TVSRide4Safety by TVSM | TVS Motor | FCB Kinnect | |
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| The Ripple Effect of Knowledge | Motilal Oswal Financial Services | |
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Best Innovation In Digital
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Chakkar ko Check Kar | Abbott | Dentsu Posterscope | |
| OTTplay - Best Innovation in Digital | OTTplay Premium | HT labs (HMVL ) | |
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| Santoor AI Chat Bot - YoungSochMoms | Santoor | Wipro Consumer Care | |
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| Best Innovation in Mobile Marketing | Quite Pro Range | Crompton | mCanvas | |
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Best Microsite
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Slurrp - Best Microsite | Slurrp | HT labs ( HMVL ) | |
| Ananda Utsav | ABP Digital | |
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| LG - OLED Circle Microsite Design | LG India | EvolutionCo Digital & Interactive Consultancy | |
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Best Online Integrated Marketing
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Mumbai Ka No 1 Water Park revived | The Great Escape | Spacebar | |
| National Waffle Day 2024 | Belgian Waffle Co | |
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Best Performance Marketing
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Full Funnel Conversion | NueGo | Schbang | |
| Water park wars — WON! | The Great Escape | Spacebar | |
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Best Product Launch Campaign
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SuperMoney - A Meh Film | SuperMoney | Footloose Films | |
| All-New TVS Jupiter launch | TVS Jupiter | FCB Kinnect | |
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| Homes Delivered by Godrej Properties | Godrej Properties | Gozoop | |
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Best Programmatic Campaign
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McCain Weatherboard | McCain Foods India | Dentsu Posterscope | |
| Mr. SIP by Kotak Mutual Fund | Kotak Mutual Fund | Ethinos Digital Marketing | |
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Best SEO/SEM Campaign
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Generic Keyword Leadership Through SEO | R for Rabbit | |
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| Persona-Led SEO That Delivered 236% Growth | Health-e | Whirlwind | |
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| Blending Search & Data for Smarter B2B Growth | Extramarks | Whirlwind | |
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Best Storytelling
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Chhoti Soch | Urban Company | Superfly Films | |
| Chhota Kaam | Urban Company | Superfly Films | |
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| The Quiet Little Kid | Tata Building India School Essay Competition | Dark horse Films | |
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Best use of AI in a Campaign
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Chakkar Ko Check Kar- A Vertigo Awareness Initiative | Vertin | Abbott India | |
| BlessMeGanesha | Bajaj Capital Insurance | |
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| Roast The Room | Hettich India | Pixelfox | |
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Best Use of AR/VR
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Samco Muhurat Trading | Samco Securities | Dentsu Posterscope | |
| Star Sports Broadcast Innovation - AR CGI in IPL | Star Sports | Ink in Caps | |
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| Best Use of Data Analytics | Translating Data & Insights Into B2B Traffic Growth | Extramarks | Whirlwind | |
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Best Use of Shoppable Media
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JBL - Live Beam 3 | JBL | Silveredge Technologies | |
| Festive Campaign | IKEA | mCanvas | |
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Best Use of Technology
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Motorola Deep Connect A Global first innovation to link Indian coal miners to the world outside | Motorola | Useful Garbage Creations | |
| Star Sports Broadcast Innovation - AR CGI in IPL | Star Sports | Ink in Caps | |
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| Samco Muhurat Trading | Samco Securities | Dentsu Posterscope | |
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| Influencer Marketing | ||||
| Category | Entry Name | Awarded To | By | Metal |
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Best Influencer Marketing Campaign
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Mentos Mast Zindagi | Mentos - Perfetti Van Melle | Schbang | |
| UPI Safety Awareness Campaign | Unified Payments Interface | YAAP Digital | |
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Best Influencer-Brand Collaboration
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Kurkure Chatpate Se Sab Patein | PepsiCo India | Edelman | |
| Ab APP Ki Nahi AAPKI Chalegi | inDrive India | Anagram Media Labs | |
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| Amazon Prime Day - The Incognito Photobomber | Amazon India | Blink Digital India | |
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Best Influencer-led Product Launch
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Its Time to Grow with AptaGrow | Danone AptaGrow | White Rivers Media | |
| The Complete Home Loan by L&T Finance | L&T Finance | |
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| KFC Rolls Rolling into GenZs hearts | KFC India | Edelman India | |
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Best Use of Influencer(s) (multiplatform)
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Cadbury Utsaver Mishtimukh | ABP Digital | |
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| Insured By Dad Campaign | Star Union Dai-ichi Life Insurance Company | |
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| Womens Day Radio campaign- Namma Ooru Ponnunga | TVS Credit | |
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Best Use of Influencer(s) on Instagram
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Mentos Mast Zindagi | Mentos - Perfetti Van Melle | Schbang | |
| Ab APP Ki Nahi AAPKI Chalegi | inDrive India | Anagram Media Labs | |
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| Wear the Pants | Indian Terrain | Social Beat | |
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Best Use of Micro Influencers
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NiharPujorSaajConceptualised By ABP Digital | ABP Digital | |
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| Insured By Dad Campaign |
Star Union Dai-ichi Life Insurance Company
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Best Use of Video For Influencer Marketing
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Ab APP Ki Nahi AAPKI Chalegi | inDrive India | Anagram Media Labs | |
| Condom Nahi Manforce Bolo | Manforce Condoms | Grapes Digital | |
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| PR/CC | ||||
| Category | Entry Name | Awarded To | By | Metal |
| Best Digital PR Campaign | CEAT Cricket Rating Awards 2024 | CEAT | |
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Best internal communications campaign
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Chirp Intranet Launch | CRISIL | Elixir Integrated Brandcomm | |
| An Entire Wall Comes Alive for Zuno | Zuno General Insurance | Hashtag Orange | |
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| GRACE | HDFC Bank | Z-Aksys Solutions | |
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| Best Use of Influencers | Ab APP Ki Nahi AAPKI Chalegi | inDrive India | Anagram Media Labs | |
| Best Use of Video in PR | OTTplay - Best Use of Video in PR | OTTplay Premium | HT labs ( HMVL ) | |
| Sector Awards | ||||
| Category | Entry Name | Awarded To | By | Metal |
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Best campaign in Automobiles
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CEAT Social Media | CEAT | |
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| All-New TVS Jupiter launch | TVS Jupiter | FCB Kinnect | |
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| MG Windsor EV Launch | MG Motors | Hybrid Adtech | |
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Best campaign in BFSI
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SuperMoney - A Meh Film | SuperMoney | Footloose Films | |
| The Complete Home Loan | L&T Finance | |
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| Man From Motilal Oswal | Motilal Oswal Financial Services | |
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| Best campaign in Durables & Electronics | YouDecideYourBill | LG India | EvolutionCo Digital & Interactive Consultancy | |
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Best campaign in Fashion & Lifestyle
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Rivaah | Tanishq | Superfly Films | |
| Caprese X Kiara Advani | Caprese | Garage Collective | |
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Best campaign in Foods & Beverages
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The Unforgettable Salt | Tata Salt | Ogilvy | |
| Ghore Ghore Durga | Sunrise Pure Spices, ITC | White Rivers Media | |
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| National Waffle Day 2024 | The Belgian Waffle Co | |
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Best campaign in Media & Entertainment
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Super Hit Marathi Movies | Shemaroo Entertainment | |
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| Chhoti Soch | Urban Company | Superfly Films | |
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Best campaign in Personal Care
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Dabur Herbl - Embrace the Dark Side | Dabur Herb'l | Tonic Worldwide | |
| Santoor Young Soch 2 | Santoor | Wipro Consumer Care | |
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| Sundamental Facts | Wild Stone CODE | popkorn | |
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| Social Media | ||||
| Category | Entry Name | Awarded To | By | Metal |
| Best Innovation on Social Media | Homes Delivered | Godrej Properties | Gozoop | |
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Best Social Media Strategy
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Playground 3 | Amazon MX Player | White Rivers Media | |
| Vi Brand Case Study | Vi (Vodafone Idea) | Ogilvy | |
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| Changing Lifestyle | Arihant Superstructures | Koffeetech Communications | |
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Best Use of Instagram
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IQOO Z9s Series - Meme Campaign | IQOO | RVCJ Digital Media | |
| Slurrp - Best Use of Instagram | Slurrp | HT labs ( HMVL ) | |
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| The Ultimate Sunscreen | Lotus Herbals | Chatterbox Communication | |
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| OTTplay - Best Use of Instagram | OTTplay Premium | HT labs ( HMVL ) | |
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Best Use of Quora
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Sprite Joke-In-A-Bottle campaign on Quora | Sprite | |
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| Tata Capital campaign on Quora | Tata Capital | |
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Best Use of Social Media Marketing
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National Waffle Day 2024 | The Belgian Waffle Co | |
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| OTTplay - Best Use of Social Media Marketing | OTTplay Premium | HT labs ( HMVL ) | |
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| Tested like Samsonite | Samsonite | Social Beat | |
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Best Use of User Generated Content
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Spot Zyada Win Zyada | TVS Jupiter | FCB Kinnect | |
| Hunt for the Coolest Fan | The Belgian Waffle Co | |
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| Best Use of YouTube | What The Health Podcast by Traya and Saloni Anand | Traya | Tatvartha Health | |
