The use of digital-first video to drive a brand's marketing message.

A brand video that is not more than 120 seconds long and is digital first.

A brand video that is not more than 30 seconds long and is digital first.

A corporate video that effectively communicate a brand's values, mission, and identity.

Impactful brand videos that champion social, environmental, or community causes.

The use of humour in a brand video to engage with customers or prospects.

The creative and effective use of visual effects to enhance storytelling, captivate audiences and amplify the impact of the brand’s message.

Vertical video content designed for mobile-first platforms to engage viewers and deliver the brand message effectively.

The use of a specific piece of content which works towards the marketing objective.

The use of high quality content that drives a brand's marketing message. The campaign should have used at least 3 platforms/channels for distribution.

The use of compelling interactive content to engage the target audience.

Partnership with a publisher or broadcaster to promote a brand in a consistent manner.

The strategic use of video in content marketing that effectively communicate brand messages, captivate audiences, and drive meaningful results.

The use of exceptional content strategies that drive engagement and achieve business objectives.

Strategies that leverage AI to enhance personalization, automate processes, and deliver impactful consumer experiences.

The use of visual content (images, videos and GIFs) to promote a product or service.

The use of content marketing by a brand to enhance its credibility and project a leadership image in its market.

A campaign for a brand that has developed or increased the audience's awareness.

The seamless interweaving of a brand message with another piece of content so as to enhance the core marketing message.

To honour a CSR campaign by a brand which attempts to create a positive impact on the world around us.

The use of digital platforms to successfully launch a product in a manner that grabs the target audience's attention.

The use of Performance Marketing to drive a brand's marketing message.

Note: Participants are advised to clearly explain the achieved targets through numbers in addition to the overall approach taken. They are advised to share Google Analytics or other analytics tool data. The jury will judge primarily on the basis of Spend vs ROI.

Creative use of technology in a brand campaign to communicate with consumers in breakthrough fashion.

The use of true innovation in a mobile marketing campaign which harnesses the interactivity that the device offers.

The use of the mobile to create consumer engagement for a brand.

The innovative use of technology to drive a brand's marketing message.

Microsites created to help fulfil a specific marketing objective.

The use of content, email, display advertising and social media to deliver a brand's message.

The effective integration of shoppable media to enhance the shopping experience, allowing consumers to purchase products directly through engaging formats.

The most effective and innovative programmatic advertising campaigns that optimize ad placements, targeting, and performance, delivering personalized experiences and maximizing campaign ROI.

The use of best practices of SEO /SEM to drive a brand's message in an efficient manner.

Note: Participants are advised to explain the various SEO/SEM tactics used to achieve the campaign's objective.

The use of cutting edge digital tools to narrate a compelling brand story.

The use of Artificial Intelligence and its features to drive a brand's marketing message.

The use of Augmented reality/Virtual reality and its features to drive a brand's marketing message.

The use of data analytics to arrive at an insight that led to the creation of a compelling digital campaign.

The use of social media influencers to help drive the brand's message across social platforms.

Impactful collaborations that leverage influencer authenticity to resonate with audiences, drive engagement, and achieve meaningful brand objectives.

The effective use of influencer reach and credibility to create buzz, engage audiences, and successfully introduce new products to the market.

The use of video in a creative manner to promote a brand.

Use of various platforms in a creative way to convey a brand message via influencers.

Use of Instagram in a creative way to convey a brand message via influencers.

Use of YouTube in a creative way to convey a brand message via influencers.

A campaign that effectively leverages influencers to elevate brand visibility and engagement with a niche audience.

The use of PR campaigns that effectively leverage video to drive media attention, amplify communication, and achieve PR goals.

The use of social media to further a corporate communications objective.

The use of influencer/s to draw attention persuasively to a corporate communications message/s.

Exceptional digital PR campaigns that leverage online platforms to build brand reputation and engage target audiences.

The creation of an internal campaign which encourages employees to share ideas, experiences and creates a sense of community within the organisation.

The use of fresh idea/s to create a standout digital campaign in the Automobile sector.

The use of fresh idea/s to create a standout digital campaign in the BFSI sector.

The use of fresh idea/s to create a standout digital campaign in the Durables & Electronics sector.

The use of fresh idea/s to create a standout digital campaign in the Fashion & Lifestyle space.

The use of fresh idea/s to create a standout digital campaign in the F&B sector.

A brand video that is more than 30 seconds long and digital first.

The use of fresh idea/s to create a standout digital campaign in the Personal Care market.

The use of multiple platforms to drive a brand's marketing message.

Cutting-edge innovations in social media campaigns that push the boundaries, offering unique user experiences, driving engagement, and setting new trends in the social media landscape.

A strategic approach that effectively use social platforms to connect with audiences, amplify messaging, and achieve measurable results.

The employment of User Generated Content in any form to drive a brand's marketing message.

The use of Instagram and its features to drive a brand's marketing message.

The use of YouTube and its features to drive a brand's marketing message.

The use of Quora and its features to drive a brand's marketing message. Note: Participants are advised to submit the features they used to achieve the marketing objectives along with engagement stats.