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Categories

January 2025 | Mumbai

EARLY BIRD ENTRY FEE
14,000 + GST
FULL ENTRY FEE
16,000 + GST

Note: After the entry deadline, late fees of Rs 1000/ entry will be applicable on the full fee

Brand Video
  • Best Digital Brand Video
    The use of digital-first video to drive a brand's marketing message.
  • Best Long Form Video (More than 30 Seconds)
    A brand video that is not more than 120 seconds long and is digital first.
  • Best Short Form Video (30 Seconds)
    A brand video that is not more than 30 seconds long and is digital first.
  • Best Corporate Video
    A corporate video that effectively communicate a brand's values, mission, and identity.
  • Best Video for a Cause
    Impactful brand videos that champion social, environmental, or community causes.
  • Best Use of Humour
    The use of humour in a brand video to engage with customers or prospects.
  • Best Use of Visual Effects
    The creative and effective use of visual effects to enhance storytelling, captivate audiences and amplify the impact of the brand’s message.
  • Best Vertical Video
    Vertical video content designed for mobile-first platforms to engage viewers and deliver the brand message effectively.
Content Marketing
  • Best Branded Content
    The use of a specific piece of content which works towards the marketing objective.
  • Best Content Marketing Campaign
    The use of high quality content that drives a brand's marketing message. The campaign should have used at least 3 platforms/channels for distribution.
  • Best Interactive Piece of Content
    The use of compelling interactive content to engage the target audience.
  • Best Brand Partnership
    Partnership with a publisher or broadcaster to promote a brand in a consistent manner.
  • Best Use of Video for Content Marketing
    The strategic use of video in content marketing that effectively communicate brand messages, captivate audiences, and drive meaningful results.
  • Best Content Strategy
    The use of exceptional content strategies that drive engagement and achieve business objectives.
  • Best Use of AI
    Strategies that leverage AI to enhance personalization, automate processes, and deliver impactful consumer experiences.
  • Best Use of Visuals
    The use of visual content (images, videos and GIFs) to promote a product or service.
  • Thought Leadership
    The use of content marketing by a brand to enhance its credibility and project a leadership image in its market.
Digital
  • Best Brand Awareness Campaign
    A campaign for a brand that has developed or increased the audience's awareness.
  • Best Brand Integration
    The seamless interweaving of a brand message with another piece of content so as to enhance the core marketing message.
  • Best CSR Campaign
    To honour a CSR campaign by a brand which attempts to create a positive impact on the world around us.
  • Best Product Launch Campaign
    The use of digital platforms to successfully launch a product in a manner that grabs the target audience's attention.
  • Best Performance Marketing
    The use of Performance Marketing to drive a brand's marketing message.

    Note: Participants are advised to clearly explain the achieved targets through numbers in addition to the overall approach taken. They are advised to share Google Analytics or other analytics tool data. The jury will judge primarily on the basis of Spend vs ROI.
  • Best Innovation In Digital
    Creative use of technology in a brand campaign to communicate with consumers in breakthrough fashion.
  • Best Innovation in Mobile Marketing
    The use of true innovation in a mobile marketing campaign which harnesses the interactivity that the device offers.
  • Best Consumer Engagement on Mobile
    The use of the mobile to create consumer engagement for a brand.
  • Best Use of Technology
    The innovative use of technology to drive a brand's marketing message.
  • Best Microsite
    Microsites created to help fulfil a specific marketing objective.
  • Best Online Integrated Marketing
    The use of content, email, display advertising and social media to deliver a brand's message.
  • Best Use of Shoppable Media
    The effective integration of shoppable media to enhance the shopping experience, allowing consumers to purchase products directly through engaging formats.
  • Best Programmatic Campaign
    The most effective and innovative programmatic advertising campaigns that optimize ad placements, targeting, and performance, delivering personalized experiences and maximizing campaign ROI.
  • Best SEO/SEM Campaign
    The use of best practices of SEO /SEM to drive a brand's message in an efficient manner.

    Note: Participants are advised to explain the various SEO/SEM tactics used to achieve the campaign's objective.
  • Best Storytelling
    The use of cutting edge digital tools to narrate a compelling brand story.
  • Best use of AI in a Campaign
    The use of Artificial Intelligence and its features to drive a brand's marketing message.
  • Best Use of AR/VR
    The use of Augmented reality/Virtual reality and its features to drive a brand's marketing message.
  • Best Use of Data Analytics
    The use of data analytics to arrive at an insight that led to the creation of a compelling digital campaign.
Influencer Marketing
  • Best Influencer Marketing Campaign
    The use of social media influencers to help drive the brand's message across social platforms.
  • Best Influencer-Brand Collaboration
    Impactful collaborations that leverage influencer authenticity to resonate with audiences, drive engagement, and achieve meaningful brand objectives.
  • Best Influencer-led Product Launch
    The effective use of influencer reach and credibility to create buzz, engage audiences, and successfully introduce new products to the market.
  • Best Use of Video For Influencer Marketing
    The use of video in a creative manner to promote a brand.
  • Best Use of Influencer(s) (multiplatform)
    Use of various platforms in a creative way to convey a brand message via influencers.
  • Best Use of Influencer(s) on Instagram
    Use of Instagram in a creative way to convey a brand message via influencers.
  • Best Use of Influencer(s) on Youtube
    Use of YouTube in a creative way to convey a brand message via influencers.
  • Best Use of Micro Influencers
    A campaign that effectively leverages influencers to elevate brand visibility and engagement with a niche audience.
PR/CC
  • Best Use of Video in PR
    The use of PR campaigns that effectively leverage video to drive media attention, amplify communication, and achieve PR goals.
  • Best Use of Social Media
    The use of social media to further a corporate communications objective.
  • Best Use of Influencers
    The use of influencer/s to draw attention persuasively to a corporate communications message/s.
  • Best Digital PR Campaign
    Exceptional digital PR campaigns that leverage online platforms to build brand reputation and engage target audiences.
  • Best internal communications campaign
    The creation of an internal campaign which encourages employees to share ideas, experiences and creates a sense of community within the organisation.
Sector Awards
  • Best campaign in Automobiles
    The use of fresh idea/s to create a standout digital campaign in the Automobile sector.
  • Best campaign in BFSI
    The use of fresh idea/s to create a standout digital campaign in the BFSI sector.
  • Best campaign in Durables & Electronics
    The use of fresh idea/s to create a standout digital campaign in the Durables & Electronics sector.
  • Best campaign in Fashion & Lifestyle
    The use of fresh idea/s to create a standout digital campaign in the Fashion & Lifestyle space.
  • Best campaign in Foods & Beverages
    The use of fresh idea/s to create a standout digital campaign in the F&B sector.
  • Best campaign in Media & Entertainment
    A brand video that is more than 30 seconds long and digital first.
  • Best campaign in Personal Care
    The use of fresh idea/s to create a standout digital campaign in the Personal Care market.
Social Media
  • Best Use of Social Media Marketing
    The use of multiple platforms to drive a brand's marketing message.
  • Best Innovation on Social Media
    Cutting-edge innovations in social media campaigns that push the boundaries, offering unique user experiences, driving engagement, and setting new trends in the social media landscape.
  • Best Social Media Strategy
    A strategic approach that effectively use social platforms to connect with audiences, amplify messaging, and achieve measurable results.
  • Best Use of User Generated Content
    The employment of User Generated Content in any form to drive a brand's marketing message.
  • Best Use of Instagram
    The use of Instagram and its features to drive a brand's marketing message.
  • Best Use of YouTube
    The use of YouTube and its features to drive a brand's marketing message.
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