With over 25 years of experience in technology, brand building, and consumer engagement, he is a seasoned marketing professional. He believes that technology is a tool that can be used to make things possible, and that delivering a great customer experience is the key to success. He has worked with some of the world's leading brands, including Reliance Jio, Google, Jeep, TVS, MasterCard, Sanofi, Hindustan Unilever, P&G, Marico, Tata Motors, Abbott, Tata Cliq, ABFRL, Eureka Forbes, Intel, and Nissan. His passion lies in helping businesses grow by building strong relationships with their customers.