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November 01, 2023 | Jade Luxury Banquets, Worli, Mumbai

Categories


The jury will be advised to gauge the entries on the basis of

IDEA | CONTENT | DESIGN | ENGAGEMENT

We accept entries in the following categories.
Ambient Media
  • Best Non-Traditional Indoor
    The use of posters and other work for indoors (including malls, restrooms).
  • Best Non-Traditional Outdoor Media
    The use of bus shelters, digital screens, pole kiosks, ads at metro stations and other such smaller formats.
  • Best Traditional Outdoor
    The use of large format hoardings in traditional outdoor spaces.
Brand Activation
  • Best Brand Activation
    The use of activation which brings a brand alive and creates a bond with consumers.
  • Best Brand Activation at a Major Live Event
    The use of activation at scale at a major live event which brings a brand alive and creates a bond with consumers.
  • Best Online Promotion
    The use of online/offline initiatives to create an interactive brand experience.
  • Best Use of Social Media in Brand Activation
    The use of social media to magnify the scope and impact of brand activation.
  • Best Use of Technology in Brand Activation
    The use of technology to heighten the impact of brand activation.
Content Marketing
  • Best Branded Content Campaign
    The use of a content-based campaign with a specific marketing goal in mind.
  • Best Content Marketing for a Product Launch
    The use of a new, clearly identifiable content initiative for a product launch.
  • Best Use of a Visual
    The use of visual content (images, videos and GIFs) to promote a brand.
  • Best Use of Text
    The use of text to amplify the reach and create impact in a content marketing campaign.
  • Most Innovative Content Strategy
    The use of exceptional creativity in the approach to content creation and distribution.
Design
  • Best Books/Diaries/Calendars
    The use of design in catalogues, brochures, business communication/literature/publications for a brand.
  • Best Brand Identity
    The creation of brand identity in a consistent manner that conveys what the brand stands for.
  • Best Corporate Identity
    The creation of corporate identity in a consistent manner that sums up the nature of the business.
  • Best Packaging
    The creation of packaging design with a focus on both, functionality and visual appeal.
  • Best Poster
    The creation of visually attractive posters that convey the brand message.
  • Best Social Media Design
    The use of design to make the brand message on social media more compelling.
Digital
  • Best Application of User Generated Content
    The creative deployment of user generated content in a social media brand campaign.
  • Best Brand Integration
    The seamless weaving of a brand into digital content, either short or long.
  • Best Brand Website
    The creation of a brand website that is aesthetically appealing and yet functionally efficient.
  • Best Corporate Website
    The creation of a corporate website that is aesthetically appealing and yet functionally efficient.
  • Best e-Commerce Website/App
    The creation of an ecommerce website or app with superior design that provides an enjoyable shopping experience.
  • Best Innovation in Digital
    The creative use of technology in a brand campaign to communicate with consumers in breakthrough fashion.
  • Best Microsite
    The creation of a microsite to fulfil a specific marketing objective.
  • Best Online Integrated Campaign
    The use of multiple digital platforms in an integrated manner to create a campaign.
  • Best Performance Marketing
    The use of Performace Marketing to drive a brand's marketing message.

    Note: Participants are advised to clearly explain the achieved targets through numbers in addition to the overall approach taken. They are advised to share Google Analytics or other analytics tool data. The jury will judge primarily on the basis of Spend vs ROI.
Influencer Marketing
  • Best Brand Influencer Collaboration
    A collaboration that effectively leverages influencers' reach, authenticity, and expertise to promote a brand.
  • Best Use of Influencer(s) (Multiplatform)
    The use of various platforms in a creative way to convey a brand message via influencers.
  • Best Use of Influencer(s) for Consumer Durables
    The use of influencers in a creative way to promote a Consumer Durables brand. This could be standalone ad or part of a broader campaign.
  • Best Use of Influencer(s) for Lifestyle Brands
    The use of influencers in a creative way to promote a Lifestyle brand. This could be standalone ad or part of a broader campaign.
  • Best Use of Influencer(s) for Packaged Goods
    The use of influencers in a creative way to promote a Packaged Goods brand. This could be standalone ad or part of a broader campaign.
  • Best Use of Influencer(s) on Instagram
    The use of Instagram in a creative way to convey a brand message via influencers.
  • Best Use of Influencer(s) on YouTube
    The use of YouTube in a creative way to convey a brand message via influencers.
  • Best Use of Video for Influencer Marketing
    The use of video in a creative way to promote a brand via influencers.
  • Most Witty Use of Influencer(s)
    The use of influencer(s) in a witty way to create engagement for a brand.
Print
  • Best Print Ad (Campaign)
    The use of print in a creative manner for a brand campaign.
  • Best Print Ad (Single)
    The creative use of print in a single ad for a brand.
Social Media
  • Best Brand Presence on Social Media
    The use of social media across platforms to establish a compelling brand presence.
  • Best Social Media Campaign
    The use of social media to create a brand campaign across platforms.
  • Best Use of Instagram
    The use of Instagram to create and distribute the brand's message and create consumer engagement.
  • Best Use of Short-Form Video on Social Media
    The use of short-form (60 seconds or less) video platforms like Facebook, Instagram and YouTube to drive a brand's message.
  • Best Use of Social Media for CSR
    The use of social media to further a company's CSR objectives.
Video
  • Best Digital Brand Video (Campaign)
    The use of video to create a brand campaign specially for digital audiences. Mere re-runs of TVCs will not qualify.
  • Best Digital Brand Video (Single)
    The use of a single video specially created for digital audiences. Mere re-runs of TVCs will not qualify.
  • Best TVC
    The use of a brand film which was first meant for television audiences.
  • Best Use of Drone to Make a Brand Video
    The use of drones to elevate the cinematography experience in a single ad or a campaign.
  • Best Use of Video for CSR
    The use of video to further a company's CSR objectives.

SPECIAL AWARDS

The participant that receives the highest number of points* will receive one of the following titles:

FOXGLOVE AGENCY OF THE YEAR

All participants will be automatically considered for this title. They do not have to pay an additional fee.

FOXGLOVE YOUNG AGENCY OF THE YEAR

All participating agencies which are 5 years old or less will be considered for this title. They do not have to pay an additional fee.

*Participants will receive points for metals won:

Gold: 30 points | Silver: 20 points | Bronze: 10 points

(Example, a participant that wins a Gold, a Silver and a Bronze will have scored 30 + 20 + 10 = 60 points)

In the event of a tie where two participants receive the same number of points, the one that has received more gold/silver awards will be declared the winner.

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