Note: After the entry deadline, late fees of Rs 1000/ entry will be applicable on the full fee.
Brand Activation
Best Brand Activation
Activation (short/one-off live events, street shows, sports events, festivals, corporate entertainment, etc) aimed at engaging with consumers.
Content
Best Branded Content (Single)
A clearly identifiable content-based ad with a specific marketing goal in mind.
Best Branded Content (Campaign)
A clearly identifiable content-based ad campaign with a specific marketing goal in mind.
Innovation* in Content (in Tv Entertainment, Tv News, Print, Music, Online Or Ott)
"(*where 'innovation' is defined as the application of distinctive, useful ideas)
The use of innovation to make the content more absorbing - this could be in the form of a new initiative, a change in design, in scheduling and/or anything that improves the consumer experience."
CSR
Best CSR Initiative
A unique CSR initiative by a media brand.
Digital
Best IPR Event
Creation of a unique IPR event by a media company which enhances the power of the brand.
Best Online Campaign
A campaign that uses several digital platforms in an integrated manner to promote a program, show, section, or any new initiative.
Best Integrated Campaign
The use of an integrated multi-media effort to promote a program, show, section, or any new initiative.
Best Moment Marketing
The use of influencer(s) to capture an event or a current occurring and leverage it by integrating your brand
Influencer Marketing
Best Influencer Marketing (Campaign)
The use of social media influencers in an ad campaign to help drive the brand's message across social platforms leading to more sales and higher overall revenue.
Out-of-Home
Best Out-of-Home
The use of either traditional or non-traditional out-of-home media for communication by a media brand.
Print
Best Print Ad (Single)
A single ad to promote a programme, show, section or any new initiative.
Best Print Ad (Campaign)
Ad campaign to promote a programme, show, section or any new initiative.
Social Media
Best Social Media Campaign
Brand campaigns that use social media in a creative way across platforms.
Best Use of Instagram
"The use of Instagram and its features to drive a brand's marketing message.
Note: Participants are advised to submit the features they used to achieve the marketing objectives along with engagement stats."
Video
Best Video Promo (Single)
Use of a video to promote a programme, show, section or any new initiative.
Best Video Promo (Campaign)
Use of multiple videos in a campaign to promote a programme, show, section or any new initiative.
Audio
Best use of Audio Advertising
To recognize exceptional audio advertising (single/campaign) that effectively uses sound to promote a brand, product, or service in a creative, memorable, and impactful way.
The participant who receives the highest number of points in their class will receive one of the following titles:
Media Company of the Year
(For example, a participant that wins a Gold, a Silver, and a Bronze will have scored 30 + 20 + 10 = 60 points)
All participants will be automatically considered for one of these titles. They do not have to pay an additional fee.
In the event of a tie where two participants receive the same number of points, the one that has received more gold awards will be declared the winner.
Note: The individual brand would be considered for the award and not the group.
