Categories
 

Participation

PRINT
TV NEWS
TV
ENTERTAINMENT
AUDIO
ONLINE
PUBLISHER
OTT
CATEGORIES

The Awards are limited to entries from broadcasters (TV, audio), publishers (print, online) and OTT players.
Entries must relate to the media brands themselves and are not open to advertisers in media.

The primary aim of the Awards is to reward creative communication by media brands in India. The Media Brand Awards are therefore open to all forms of media.

And don't forget to check out the Special Awards which are waiting to be won by the media brand which receives the highest number of points in its class (eg Print or TV Entertainment).

Brand Activation
  • Best Brand Activation
    Activation (short/one-off live events, street show, sports events, festivals, corporate entertainment etc) aimed at engaging with consumers.
Branded Content
  • Best Branded Content (Single)
    A clearly identifiable content-based ad with a specific marketing goal in mind.
  • Best Branded Content (Campaign)
    A clearly identifiable content-based ad campaign with a specific marketing goal in mind.
  • Innovation* In Content (in Tv Entertainment, Tv News, Print, Audio, Online Or Ott)
    (*where 'innovation' is defined as the application of distinctive, useful ideas) The use of innovation to make the content more absorbing - this could be in the form of a new initiative, a change in design, in scheduling and/or anything that improves the consumer experience.
CSR
  • Best CSR Initiative
    A unique CSR initiative by a media brand.
Design
  • Best Brand Identity
    Creation of a corporate brand identity in a consistent manner that sums up the nature of the business or what the brand stands for.
Digital
  • Best IPR Event
    Creation of a unique IPR event by a media company which enhances the power of the brand.
  • Best Online Campaign
    A campaign that uses several digital platforms in an integrated manner to promote a programme, show, section or any new initiative.
  • Best Integrated Campaign
    The use of an integrated multi-media effort to promote a programme, show, section or any new initiative.
  • Best Innovation in Digital
    Creative use of technology in a brand campaign to communicate with consumers in breakthrough fashion.
  • Best Digital Brand Video
    The use of Digital first video to drive a brand's marketing message.
  • Best Mobile Marketing Campaign
    The use of mobile and all its features to drive a brand's marketing message leading to more awareness and higher overall revenue.
  • Best Event & Experiential Marketing
    Experience that embodies your brand, or an internal digital event that brings employees together, digital drives awareness, participation and engagement.
  • Best Moment Marketing
    The use of influencer(s) to capture an event or a current occurring and leverage it by integrating your brand.
Influencer Marketing
  • Best Influencer Marketing (Single)
    The use of social media influencers in an ad to help drive the brand's message across social platforms leading to more sales and higher overall revenue.
  • Best Influencer Marketing (Campaign)
    The use of social media influencers in an ad campaign to help drive the brand's message across social platforms leading to more sales and higher overall revenue.
Out-of-Home
  • Best Out-of-Home
    The use of either traditional or non-traditional out-of-home media for communication by a media brand.
Print
  • Best Print Ad (Single)
    A single ad to promote a programme, show, section or any new initiative.
  • Best Print Ad (Campaign)
    Ad campaign to promote a programme, show, section or any new initiative.
Social Media
  • Best Trade Media Campaign
    A creative B2B campaign that uses the trade media to influence advertiser perceptions.
  • Best Social Media Campaign
    Brand campaigns that use social media in a creative way across platforms.
  • Best Use of YouTube
    The use of YouTube and its features to drive a brand's marketing message.
Video
  • Best Video Promo (Single)
    Use of a video to promote a programme, show, section or any new initiative.
  • Best Video Promo (Campaign)
    Use of multiple videos in a campaign to promote a programme, show, section or any new initiative.
Audio
  • Best Use of Audio Advertising
    To recognizes exceptional audio advertising (single/campaign) that effectively use sound to promote a brand, product, or service in a creative, memorable, and impactful way.
Special Awards

Participating media brands (not companies) will receive scores for metals won:

Gold: 30 points | Silver: 20 points | Bronze: 10 points

The brand that receives the highest number of points in its class (eg say Print or Audio) will receive one of the following titles:
+ TV Entertainment Network of the Year
+ TV News Network of the Year
+ Newspaper of the Year
+ Audio Brand of the Year
+ Online Publisher of the Year
+ OTT Platform of the Year
(Example, a brand that wins a Gold, a Silver and a Bronze will have scored 30 + 20 + 10 = 60 points)

All participating brands will be automatically considered for one of these titles. They do not have to pay an additional fee.

In the event of a tie where two brands receive the same number of points, the one that has received more gold awards will be declared the winner.

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