Conference | Networking

agenda

August 21, 2026 | Fairfield by Marriott, Mumbai

14:00 - 15:00

The Second Screen Effect: How Brands Can Capitalize on Dual Viewing Experiences

Shantanu Banerjee

Head of Marketing
Dollar Industries

Amandeep Malhari

Head of Marketing - White Cement and Paints
JK Cement Limited

Janaki Patel

AGM Marketing
Havmor Ice Cream

Karan Taurani

Executive Vice President (Media, Retail, Consumer Discretionary & Internet)
Elara Capital

Pritee Tamhankar

Head of Marketing
Hell Energy

Srishti Katiyar

Senior Business Director - Client Management
dentsu X

Moderator

Shakir Jamil

Head of Marketing
CREX

Moderator

Vishal Sharma

Head Media Sales
CREX

09:00 - 10:00 hrs

Registration and Networking

10:00 - 10:05 hrs

Lucky Draw

10:05 - 10:10 hrs

Welcome Address by afaqs!

Satrajit Sen

Chief Operating Officer - Events
afaqs!

10:10 - 10:30 hrs

Keynote Address: The Ever Evolving Scene For Demand Creation

Sam Balsara

Chairman
Madison World

10:30 - 10:50 hrs

Interview: The AI-Led Media Buyer: What Changes Next?

Ankit Desai

Head - Media & Digital Marketing
Marico

Interviewer

Sreekant Khandekar

Co-Founder and CEO
afaqs!

10:50 - 11:10 hrs

Role of Fandom in Media: Understanding Fans, Communities & the Power of Engagement

Shakir Jamil

Head of Marketing
CREX

11:10 - 11:25 hrs

MQS Quiz

11:25 - 12:05 hrs

Leadership Panel: Where Will the Next ₹1000 Crore of Media Spend Go?

Sahil Shah

Chief Executive Officer
Dentsu Creative Isobar

Anisha Iyer

Chief Executive Officer
OMD India

Anita Kotwani

Senior Partner Growth
Zoo Media

Prasad Shejale

Founder & CEO
LS Digital Group

Mimi Deb

COO
Madison Media Plus

YB Kang

Chief Executive Officer
KRAFTON Ad Platform India

Moderator

Benita Chacko

Associate Editor
afaqs!

12:05 - 12:15 hrs

India’s Next Core Audience Is Playing: Understanding Gamers and Unlocking the Gaming Opportunity

YB Kang

Chief Executive Officer
KRAFTON Ad Platform India

12:15 - 12:30 hrs

Networking Break

12:30 - 13:00 hrs

Panel Discussion: Creators, Communities & Commerce: The New Media Flywheel

Sajit Gopal

Head of Media
Dominos

Harshita Gaur

Actress

Vishal Sharma

Head Media Sales
CREX

Moderator

Niyati Desai

AVP - Growth and Partnership
Socioclout

13:00 - 13:30 hrs

Panel Discussion: Retail Media Networks: The Fastest Growing Ad Economy

Shantanu Banerjee

Head of Marketing
Dollar Industries

Sahil Shah

Chief Executive Officer
Dentsu Creative Isobar

Siddharth Dabhade

Chief Business Officer
Lemma

Moderator

Praveen Nair

Executive Director, Brand Health Tracking,
Ipsos India

13:30 - 14:15 hrs

Lunch

14:15 - 14:45 hrs

Case Lab: Building an Intelligent Brand: Where Media, Data & AI Converge

Niraj Ruparel

Creative Technology Lead
WPP & WPP MEDIA

14:45 - 15:00 hrs

MQS Quiz

15:00 - 15:30 hrs

Panel Discussion: Beyond Media Metrics: How Modern Marketers Drive Growth

Gaurav Goyal

Chief Business Officer
Canara Robeco Mutual Fund

Deepa Krishnan

Head of Marketing- Commercial Real Estate-
Edelweiss Alternate Asset Advisors

Samar Kagalwalla

Head – Brand & Marketing
CSB Bank

Pulak Narain

Head of Marketing
Titan Company Limited

Amit Sethiya

Category - Head Brand and Marketing Communications - B2C
Polycab India

Harmeet Singh

Chief Brand Officer
The Body Shop Asia South

Monica Gandhi

Co-Founder & COO
Nians

Moderator

Shreyas Kulkarni

Associate Editor
afaqs!

15:30 - 16:00 hrs

Panel Discussion: Connected TV, OTT & the Battle for Premium Attention

Suman Pal

Head of Media, Analytics & Partnerships
Wipro Consumer Care and Lighting

Amandeep Malhari

Head of Marketing - White Cement and Paints
JK Cement Limited

Somendu Singh

Chief Contributor
CTV Scale

Srishti Katiyar

Senior Business Director - Client Management
dentsu X

Moderator

Benita Chacko

Associate Editor
afaqs!

09 am - 10 am

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