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Overview
In a world driven by data, evolving consumer behavior, and technological advancements, media planning and buying have never been more complex—or more critical. Marketers must navigate a rapidly changing landscape, balancing creativity with efficiency, automation with human insight, and short-term performance with long-term brand growth.
The afaqs! MediaQuest Summit brings together industry leaders, media planners, advertisers, and brand custodians to explore the future of media investments. This power-packed conference will decode the latest trends, best practices, and innovative strategies that are shaping modern media planning and buying.
Key Highlights
Power-Packed Keynotes by Media
Industry Leaders
Insightful Panel Discussions Featuring
Top Industry Voices
Real-World Case Studies on
Media Planning Success
Exclusive Fireside Chats with
Marketing & Media Pioneers
Networking Opportunities with
Leading Professionals
Deep Dive Into the Future of
Media Investments
Speakers
Sr. Vice President - Marketing and Investor Education
Executive Chairman
Head Media & Brand PR
Partner and Group CEO, Media and OOH
Managing Director
Chief Executive Officer
Group Head Media and Innovations
Chief Marketing Officer
Sr. Vice President - Marketing and Investor Education
Executive Chairman
Head Media & Brand PR
Partner and Group CEO, Media and OOH
Managing Director
Chief Executive Officer
Group Head Media and Innovations
Chief Marketing Officer
Key Themes
The Evolution of Media Buying: Traditional vs. Digital
Data-Driven Media Planning: Leveraging AI & Analytics
Performance Marketing vs. Brand Building: Finding the Right Balance
Maximizing ROI in Traditional Media in a Digital-First World
Connected TV, OTT, and the New Age of Digital Video Advertising
Winning with Sports: Leveraging Live Action & Fan Engagement for Brand Impact
The Role of Content, Influencer, and Native Advertising in Media Plans
Who Should Attend?
Agenda
*Note: The timings of this agenda are subject to change.
