vdonxt asia 2023

09:30 AM - 10:30 AM

Registration

10:30 AM - 10:40 AM

Welcome Address

Sreekant Khandekar

afaqs!

10:40 AM - 11:00 AM

Keynote Address: Planning in a Digital Dominated India

Sam Balsara

Madison World

11:00 AM - 11:30 AM

AVOD vs SVOD? Or AVOD + SVOD?

Rivals or partners? Reviewing the changing contours of this perennial debate in OTT. And ending with the question: will Indians beyond the large cities pay for content?

Kashyap Pathak

Deloitte

Sandeep Balani

JioAds

Soumya Mukherjee

Hoichoi

MODERATOR

Venkata Susmita Biswas

afaqs!

11:30 AM - 12:00 PM

Break: Tea

12:00 PM - 12:30 PM

The Secret of Successful Adaptation

Several of the successful OTT shows are adaptations – that is, based on an already successful show elsewhere. What kind of stories travel well across geographical boundaries?

Mrinalini Jain

Banijay Asia

Priya Jhavar

Applause Entertainment

Shailesh Kapoor

Ormax Media

Siddharth Hirwe

BBC Studios India

Vaibhav Modi

Victor Tango Entertainment

MODERATOR

Vanita Kohli-Khandekar

Business Standard

12:30 PM - 01:00 PM

Brands and the Dilemma of Content Creation

Many brands are no longer satisfied with being mere advertisers. They want to be content creators themselves. How far should they go?

Akshay Gurnani

Schbang

Anuj Gosalia

Terribly Tiny Tales

Richa Singh

Natural Diamond Council

Shekhar Banerjee

Wavemaker India, GroupM

MODERATOR

Sreekant Khandekar

afaqs!

01:00 PM - 01:30 PM

Short Video and its Role in Video Commerce

Short video is the new black. Many platforms have gained size, merged, and begun monetising. These platforms have been pivotal in tempting consumers online. Where are short video and video commerce headed? And what have platforms and brands learnt? What works – and what doesn’t?

Gaurav Jeet Singh

Meta

Geet Lulla

Comscore

Manika Juneja

Dentsu Creative

Samir Vora

VerSe Innovation

MODERATOR

Venkata Susmita Biswas

afaqs!

01:30 PM - 02:30 PM

Break: Lunch

02:30 PM - 03:00 PM

Lessons from the Influencer Economy

Brands have been using influencers in their online videos for some time now. What have they learnt about how to best use them?

Gautam Madhavan

Mad Influence

Gunjan Khetan

Perfetti Van Melle India

Rajni Daswani

SoCheers

RJ Mahvash

Digital Content Creator

MODERATOR

Shreyas Kulkarni

afaqs!

03:00 PM - 03:25 PM

Interview with Google India's Satya Raghavan

Satya Raghavan

Google India

INTERVIEWER

Sreekant Khandekar

afaqs!

03:25 PM - 03:50 PM

Inside the Big SonyLIV Success Story

SonyLIV was struggling for years until it finally found its stride and entered the league of the successful. How did it manage to reverse its fortunes?

Danish Khan

Sony LIV & StudioNext

INTERVIEWER

Vanita Kohli-Khandekar

Business Standard

03:50 PM - 04:20 PM

Break: Tea

04:20 PM - 04:50 PM

The Connected TV Factor

Prices have crashed and nearly all the new TV sets being bought now can connect to the internet. Will this pressure OTT platforms to create more family-oriented content? What’s the implication for advertisers? And can the spread of CTVs continue?