Industry awards must reflect the changes taking place in the business for which they are meant.
When vdonxt awards were launched, there were just about half a dozen award categories - a reflection of how small the OTT space was.
As streaming grew, so too did the vdonxt awards, as did the number of entries. Each year we keep dropping some and adding other categories. So, this time around we have 23 categories under the two super classifications, 'Brand Related' and 'Pure Content' entries.
Some of the new categories are: Best Innovation in Sports, Action, Horror, Kids & Romance.
Amidst all these changes, the basic idea remains the same: identify, celebrate and promote the best work in online video in the year gone by.