Name: bankfin 360 - Both
Start: 2026-10-01T00:00:00+05:30
Location: Mumbai

EARLY BIRD

ENTRY FEE

14,000 + GST

FULL ENTRY

FEE

16,000 + GST

Note: A late fee of Rs 2,000 per entry will be levied after the expiry of the entry deadline.

CX & MARTECH

Best Agentic AI Implementation
Celebrating autonomous AI agents that enhanced marketing, servicing, customer support, or operational efficiency.
Best AI/ML Application
Honoring a BFSI brand’s innovative use of artificial intelligence and machine learning to enhance marketing automation, personalization, and decision-making.
Best Chatbot or Conversational AI Campaign
Honoring a BFSI brand’s use of chatbot or AI-powered interactions to improve customer service, engagement, and lead generation.
Best Customer Acquisition Strategy
For innovative campaigns driving quality customer acquisition and measurable business growth.
Best Customer Experience (CX) Strategy
Recognising a BFSI brand’s commitment to enhancing customer experience through innovative strategies that improve engagement, satisfaction, and retention.
Best Financial Literacy Campaign
Awarding a BFSI brand that effectively educated consumers about financial management, investment strategies, and banking products through a creative and impactful campaign.
Best Loyalty & Rewards Program
Recognising a BFSI loyalty program that provided exceptional value, encouraged repeat business, and enhanced customer satisfaction.
Best Martech Innovation
Recognising a BFSI brand’s excellence in adopting cutting-edge marketing technology to optimize campaigns, streamline processes, and improve performance.
Best Omnichannel Customer Journey
Recognising seamless customer experiences across digital, branch, contact center, app, and assisted channels

DIGITAL MARKETING

Best Content Marketing Campaign
Recognising content-led strategies that educated, engaged, and converted audiences effectively.
Best Social Media Campaign
The most effective and engaging social media campaign by a BFSI brand that strategically leverages platforms to drive awareness, customer engagement, and measurable impact.
Best Cybersecurity and Fraud Awareness Campaign
For campaigns promoting cyber safety, fraud prevention, and digital trust among consumers.
Best Digital Marketing Campaign
Awarded to the most successful, innovative, and data-driven digital marketing campaign that effectively used digital channels to promote a BFSI product or service.
Best Influencer Marketing Campaign
Honoring a BFSI brand that leveraged influencers to enhance credibility, reach new audiences, and drive consumer engagement through authentic storytelling.
Best Innovation in Digital Marketing
The most groundbreaking digital innovation by a BFSI brand that enhances brand engagement, user experience, or marketing effectiveness.
Best Performance Marketing Strategy
Recognising a BFSI brand’s excellence in performance marketing, leveraging paid media, data insights, and conversion-driven tactics to achieve outstanding business results.
Best Personalization Strategy
Awarding a BFSI brand’s excellence in using AI-driven personalization to deliver tailored experiences, improve customer interactions, and drive business growth.
Best Podcast/Audio Marketing Initiative
Recognising a BFSI brand’s innovative use of podcasting or audio-based marketing to educate, engage, and connect with audiences in a meaningful way.
Best SEO/SEM Strategy
Awarded to the BFSI brand that demonstrated exceptional use of SEO/SEM strategies to improve search rankings, drive organic traffic, and maximize conversions.
Best Social Media Strategy
Recognising an outstanding BFSI social media campaign that effectively leveraged platforms such as LinkedIn, Twitter, Instagram, or YouTube to build brand presence and engage audiences.
Best Use of AI in Marketing
Recognising AI-powered campaign planning, optimization, personalization, or creative execution.
Best Use of Data & Analytics
Celebrating an organization’s expertise in harnessing data and analytics to drive marketing decisions, optimize customer engagement, and enhance business outcomes.
Best Video Marketing Campaign
Celebrating a BFSI brand’s ability to craft engaging and impactful video content that successfully captured audience attention and reinforced brand messaging.
Best Website/App Experience
Celebrating the most user-friendly, engaging, and high-performing BFSI website or app that enhances customer experience and provides seamless digital interactions.

EXPERIENTIAL MARKETING

Best Brand Activation
Recognising a BFSI brand’s strategic sponsorship or partnership that maximized brand impact and audience engagement.
Best Event Marketing Strategy
Recognising an impactful BFSI event marketing initiative that successfully strengthened brand presence and customer engagement.
Best Experiential Marketing Campaign
Honoring an interactive and immersive marketing initiative that effectively engaged customers through on-ground or digital experiences.
Most Innovative Experiential Campaign
The use of innovative experiential marketing by a BFSI brand to heighten brand engagement.
Best Outdoor Advertising Campaign
Awarded to the most creative and impactful outdoor campaign that leveraged billboards, transit ads, or ambient media to capture attention and enhance brand visibility.

MULTIMEDIA

Best Branded Content Campaign
Recognising a strategic collaboration between a BFSI brand and a media partner to create compelling branded content that successfully engaged and educated consumers.
Best CSR Campaign
The most impactful CSR campaign by a BFSI brand that effectively utilises multiple media channels to promote social responsibility while reinforcing brand purpose.
Best Product Launch Campaign
The most impactful digital campaign by a BFSI brand that effectively builds awareness, engagement, and excitement around a new product launch.
Best Inegrated/Multimedia Campaign
The most creative use of integrated multimedia channels by a BFSI brand to deliver a high-impact marketing campaign.
Best PR Campaign
The most effective use of PR by a BFSI brand to shape public opinion or policy.
Best Print Advertising Campaign
Honoring a print campaign that skillfully leveraged newspapers, magazines, or other print media to create strong brand awareness and drive customer engagement.
Best TV Advertising Campaign
Recognising an outstanding television ad campaign that effectively engaged audiences, reinforced brand messaging, and demonstrated exceptional creativity and impact.

SECTORAL CAMPAIGNS

Best Credit Card Marketing Campaign
Recognising an outstanding marketing campaign focused on credit card adoption, highlighting benefits, rewards, and user engagement strategies.
Best Home Loan Marketing Campaign
Recognising a BFSI brand’s success in promoting home loans through innovative marketing strategies that attracted prospective homeowners.
Best Insurance Marketing Campaign
Honoring an insurance brand’s exceptional marketing initiative that effectively communicated policy benefits and built consumer trust.
Best Investment & Wealth Management Marketing Strategy
Recognising an exceptional marketing approach that educated and engaged customers about wealth management, investment products, and financial planning.
Best Mutual Funds Marketing Campaign
Awarding a BFSI brand’s campaign that successfully drove awareness, education, and adoption of mutual fund investments.
Best Personal Loan Marketing Campaign
Honoring a BFSI brand’s marketing campaign that effectively positioned personal loans, highlighting ease, affordability, and customer benefits.

Special Awards

Participants will receive scores for metals won:

Gold:
30 points

Silver:
20 points

Bronze:
10 points

The participant who receives the highest number of points in their class will receive the title of:

BRAND OF THE YEAR | AGENCY OF THE YEAR
(For example, a participant who wins a Gold, a Silver, and a Bronze will have scored 30 + 20 + 10 = 60 points)

All participants will be automatically considered for one of these titles. They do not have to pay an additional fee.

In the event of a tie where two participants receive the same number of points, the one that has received more gold awards will be declared the winner.

Note: The individual brand would be considered for the award and not the group.

Categories

OCTOBER, 2026 | MUMBAI

EARLY BIRD

ENTRY FEE

14,000 + GST

FULL ENTRY

FEE

16,000 + GST