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November 08, 2024 
Aloft, Aerocity, New Delhi

Final Deadline: September 08, 2024

EARLY BIRD ENTRY FEE
12,000 + GST

FULL ENTRY FEE
14,000 + GST


Note: After the entry deadline, late fees of Rs 1000/ entry will be applicable on the full fee.

  • Best Thought Leadership Initiative
    The use of content marketing by a brand to enhance its credibility and project a leadership image in its market.
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  • Best Vlogs/Blogs/Articles
    The use of vlogs/blogs/articles to create trust, authority and even drive traffic to a site.
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  • Best Use of Infographics
    The use of infographics to explain complex issues into visually appealing graphics.
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  • Best Use of Newsletters
    The use of newsletters to open a direct, personalised channel of communication with the audience.
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  • Best Branded Podcast
    The use of a branded podcast to reinforce a brand or company's association with a specific area or specialisation.
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  • Best Use of Interactive Content
    The use of interactivity in content to draw the audience into a conversation with the brand.
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  • Best Brand Partnership
    Partnership with a publisher or broadcaster to promote a brand in a consistent manner.
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  • Best Innovation
    The use of a substantially new approach to content marketing that also makes an impact.
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  • Best Use of Data
    The use of data to identify audiences, their behaviour and map the means to reach them effectively.
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  • Best Use of Martech
    The use of automated messages across multiple platforms (such as WhatsApp) to keep the audience informed and engaged.
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  • Best Website
    A brand's (or corporate) website is where all content marketing can begin - or ends. A website that tempts prospects to buy into the brand.
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  • Best Educational Content
    The use of content marketing to educate prospects about the brand or the broader market in which it operates.
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  • Best Use of Webinars
    The use of webinars to generate leads, connect with prospects and resolve issues they may have.
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  • Best Use of Case Studies
    The use of case studies to convince the audience of a brand or company's expertise.
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  • Best Personalisation
    The use of content in such a way as to create a one-to-one relationship with the customer or prospect.
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  • Best Use of Quora
    The use of Quora and its features to drive a brand's marketing message. Note: Participants are advised to submit the features they used to achieve the marketing objectives along with engagement statistics.
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  • Best Continuing Campaign
    The use of a consistent content marketing theme in a campaign for more than one year.
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  • Best Digital Content Marketing Campaign
    The use of content marketing in all its facets (video, text, visual and graphics) to create a memorable content marketing campaign.
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  • Best Lead Generation Campaign
    The use of valuable content such as e-books, white papers or gated content to get prospects interested and turn into leads.
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  • Best Multimedia Campaign
    The use of content marketing across media platforms.
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  • Best Topical Campaign
    The use of an event, a news development, a festival or any other public occasion to generate fresh interest in a brand by using content marketing.
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  • Best Use of User Generated Campaign (UGC)
    The use of content marketing to generate User Generated Content (UGC) which is used to further draw in the target audience.
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  • Best Use of Video
    The use of video to engage, entertain with or explain issues to the target audience.
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  • Best Use of a Visual
    The use of visual content (images, videos and GIFs) to engage, entertain with or explain issues to the target audience.
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  • Best Use of Social Media
    The use of social media to distribute content and to engage with audience.
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  • Best Influencer Collaboration
    A collaboration that effectively leverages influencers' reach, authenticity, and expertise to create interest in a brand.
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  • Best Campaign in Durables
    The use of content marketing to attract, engage or retain customers for a consumer durables brand.
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  • Best Campaign in B2B
    The use of content marketing to attract, engage or retain customers for a B2B brand.
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  • Health and Wellness
    The use of content marketing to attract, engage or retain customers for a health and wellness brand.
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  • BFSI
    The use of content marketing to attract, engage or retain customers for a BFSI brand.
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  • Ecomm/Retail
    The use of content marketing to attract, engage or retain customers for an Ecomm/Retail brand.
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  • Travel/Hospitality
    The use of content marketing to attract, engage or retain customers for a Travel/Hospitality brand.
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  • Beauty/Personal Care
    The use of content marketing to attract, engage or retain customers for a Beauty/Personal Care brand.
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  • Automotive
    The use of content marketing to attract, engage or retain customers for an Automotive brand.
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  • Fashion/Lifestyle
    The use of content marketing to attract, engage or retain customers for a Fashion/Lifestyle brand.
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