Categories
BRAND CAMPAIGNS
Best Community Building Campaign
The development of content strategies that cultivate and nurture online communities, encouraging loyalty and user participation
Best Continuing Campaign
The use of a consistent content marketing theme in a campaign for more than one year.
Best Digital Content Marketing Campaign
The use of content marketing in all its facets (video, text, visual and graphics) to create a memorable content marketing campaign.
Best Influencer Collaboration
A collaboration that effectively leverages influencers' reach, authenticity, and expertise to create interest in a brand.
Best Lead Generation Campaign
The use of valuable content such as e-books, white papers or gated content to get prospects interested and turn into leads.
Best Topical Campaign
The use of an event, a news development, a festival or any other public occasion to generate fresh interest in a brand by using content marketing.
Best Use of a Visual
The use of visual content (images, videos and GIFs) to engage, entertain with or explain issues to the target audience.
Best Use of User Generated Content (UGC)
The use of content marketing to generate User Generated Content (UGC) which is used to further draw in the target audience.
Best Use of Video
The use of video to engage, entertain with or explain issues to the target audience.
