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November 2025 | Mumbai
Recognizing an outstanding television ad campaign that effectively engaged audiences, reinforced brand messaging, and demonstrated exceptional creativity and impact.
Honoring a print campaign that skillfully leveraged newspapers, magazines, or other print media to create strong brand awareness and drive customer engagement.
Celebrating an innovative and compelling radio campaign that effectively conveyed a BFSI brand’s message, resonated with the audience, and drove results.
Awarded to the most creative and impactful outdoor campaign that leveraged billboards, transit ads, or ambient media to capture attention and enhance brand visibility.
Recognizing a strategic collaboration between a BFSI brand and a media partner to create compelling branded content that successfully engaged and educated consumers.
The most effective and engaging social media campaign by a BFSI brand that strategically leverages platforms to drive awareness, customer engagement, and measurable impact.
The most impactful CSR campaign by a BFSI brand that effectively utilises multiple media channels to promote social responsibility while reinforcing brand purpose.
The most impactful digital campaign by a BFSI brand that effectively builds awareness, engagement, and excitement around a new product launch.
The most creative use of integrated multimedia channels by a BFSI brand to deliver a high-impact marketing campaign.
The most effective use of PR by a BFSI brand to shape public opinion or policy.
Awarded to the most successful, innovative, and data-driven digital marketing campaign that effectively used digital channels to promote a BFSI product or service.
The most groundbreaking digital innovation by a BFSI brand that enhances brand engagement, user experience, or marketing effectiveness.
Recognizing a BFSI brand’s excellence in performance marketing, leveraging paid media, data insights, and conversion-driven tactics to achieve outstanding business results.
Celebrating an organization’s expertise in harnessing data and analytics to drive marketing decisions, optimize customer engagement, and enhance business outcomes.
Awarded to the BFSI brand that demonstrated exceptional use of SEO/SEM strategies to improve search rankings, drive organic traffic, and maximize conversions.
Recognizing an outstanding BFSI social media campaign that effectively leveraged platforms such as LinkedIn, Twitter, Instagram, or YouTube to build brand presence and engage audiences.
Celebrating a BFSI brand’s ability to craft engaging and impactful video content that successfully captured audience attention and reinforced brand messaging.
Honoring a BFSI brand that leveraged influencers to enhance credibility, reach new audiences, and drive consumer engagement through authentic storytelling.
Awarding a BFSI brand’s excellence in using AI-driven personalization to deliver tailored experiences, improve customer interactions, and drive business growth.
Recognizing a BFSI brand’s innovative use of podcasting or audio-based marketing to educate, engage, and connect with audiences in a meaningful way.
Celebrating the most user-friendly, engaging, and high-performing BFSI website or app that enhances customer experience and provides seamless digital interactions.
Awarding a BFSI brand’s excellence in leveraging email marketing strategies to nurture customer relationships, drive engagement, and deliver personalized content.
Recognizing a BFSI brand’s commitment to enhancing customer experience through innovative strategies that improve engagement, satisfaction, and retention.
Honoring a BFSI brand’s efforts in empowering customers through financial literacy initiatives, educational campaigns, or advisory content.
Awarding a BFSI brand that effectively educated consumers about financial management, investment strategies, and banking products through a creative and impactful campaign.
Recognizing the most effective customer loyalty and retention initiatives that successfully strengthened relationships and minimized churn.
Awarding a BFSI brand’s creative use of gamification techniques to enhance customer engagement, product awareness, and brand loyalty.
Recognizing a BFSI loyalty program that provided exceptional value, encouraged repeat business, and enhanced customer satisfaction.
Honoring a BFSI brand’s innovative use of artificial intelligence and machine learning to enhance marketing automation, personalization, and decision-making.
Recognizing a BFSI brand’s excellence in adopting cutting-edge marketing technology to optimize campaigns, streamline processes, and improve performance.
Awarding a BFSI brand’s strategic use of blockchain technology to improve transparency, security, and customer trust in marketing campaigns.
Celebrating an innovative digital onboarding process that simplified customer acquisition, enhanced the user experience, and accelerated account activations.
Honoring a BFSI brand’s use of chatbot or AI-powered interactions to improve customer service, engagement, and lead generation.
Recognizing an outstanding marketing campaign focused on credit card adoption, highlighting benefits, rewards, and user engagement strategies.
Honoring an insurance brand’s exceptional marketing initiative that effectively communicated policy benefits and built consumer trust.
Awarding a BFSI brand’s campaign that successfully drove awareness, education, and adoption of mutual fund investments.
Recognizing a BFSI brand’s success in promoting home loans through innovative marketing strategies that attracted prospective homeowners.
Honoring a BFSI brand’s marketing campaign that effectively positioned personal loans, highlighting ease, affordability, and customer benefits.
Recognizing an exceptional marketing approach that educated and engaged customers about wealth management, investment products, and financial planning.
Awarding a BFSI brand’s excellence in marketing BNPL services, driving awareness, adoption, and customer trust.
Honoring an interactive and immersive marketing initiative that effectively engaged customers through on-ground or digital experiences.
Recognizing an impactful BFSI event marketing initiative that successfully strengthened brand presence and customer engagement.
Awarding a BFSI brand’s innovative use of AR/VR to create engaging, interactive, and educational customer experiences.
Recognizing a BFSI brand’s strategic sponsorship or partnership that maximized brand impact and audience engagement.
The use of innovative experiential marketing by a BFSI brand to heighten brand engagement.
