Winners

November 25, 2025 
Fairfield by Marriott, Mumbai

BRAND OF THE YEAR
Motilal Oswal Financial Services
AGENCY OF THE YEAR
ARM Worldwide
CX & MARTECH
Category - Best AI/ML Application
Awarded To Entry Name By Metals
Bajaj Finserv Personalised Finance Messaging at Scale with AI ARM Worldwide G
BajajCapital Transforming Customer Engagement with AI Voicebot Priyanka   S
Category - Best Chatbot or Conversational AI Campaign
Awarded To Entry Name By Metals
BajajCapital AI Voicebot (Priyanka)   G
Category - Best Customer Experience (CX) Strategy
Awarded To Entry Name By Metals
Bajaj Finserv Enhancing Customer Experience Through Strategic Social Media ARM Worldwide G
Godrej Capital Flexi Funds   S
Category - Best Digital Onboarding Strategy
Awarded To Entry Name By Metals
HDB Financial Services Simplifying Loans, Amplifying Experience   G
Category - Best Financial Literacy Campaign
Awarded To Entry Name By Metals
Kotak Life Insurance Consumer Education Initiative by Kotak Life Insurance ARM Worldwide G
Kotak Securities Edutainment Campaign   S
YES SECURITIES The Wize Whispers X BigFM   S
Category - Best Loyalty & Rewards Program
Awarded To Entry Name By Metals
Angel One Angel one Loyalty One ArtBeyondDesign (ABDesign) G
Category - Best Martech Innovation
Awarded To Entry Name By Metals
Bajaj Finserv Personalized Finance Messaging at Scale with AI ARM Worldwide G
DIGITAL MARKETING
Category - Best Digital Marketing Campaign
Awarded To Entry Name By Metals
Ujjivan Small Finance Bank #UjjivanEasyEasy Plan B Advertising G
Axis Bank Fixed Deposits Grey India S
Nuvama Private Be Exceptional   B
Category - Best Influencer Marketing Campaign
Awarded To Entry Name By Metals
Kotak811 Kotak811 - First IP on Reels for Scam Awareness PivotRoots - A Havas Company G
Tata AIG General Insurance TATA AIG Insurverse Voix Digital S
Star Union Dai-ichi Life Insurance Insured By Dad   B
Category - Best Innovation in Digital Marketing
Awarded To Entry Name By Metals
Axis Bank Devanagari PIN Grey India G
Axis Bank Sanskrit Password Grey India S
SBI General Insurance SBIG Baisakhi video Voix Digital B
Category - Best Performance Marketing Strategy
Awarded To Entry Name By Metals
Bajaj Finserv AMC Strenghtening Market Presence with Paid Media ARM Worldwide G
Category - Best Podcast/Audio Marketing Initiative
Awarded To Entry Name By Metals
Motilal Oswal Financial Services Indian Markets In Minutes   G
Profectus Capital Progress Mantra by Profectus Capital   S
Category - Best SEO/SEM Strategy
Awarded To Entry Name By Metals
ACKO Best SEO Strategy: ACKO’s Dominance in Motor Insurance SEO Teamology Softech and Media Services  G
ACKO From Experiment to Dominance in AI-Driven Search Teamology Softech and Media Services  S
Bajaj Finserv Strategic SEO Growth Campaign ARM Worldwide B
Category - Best Social Media Strategy
Awarded To Entry Name By Metals
Ujjivan Small Finance Bank #UjjivanEasyEasy Plan B Advertising G
Kotak811 Kotak811 - First IP on Reels for Scam Awareness PivotRoots - A Havas Company S
SMFG India Credit Business Loan Se Badlo Apni Pehchaan   B
Category - Best Use of Data & Analytics
Awarded To Entry Name By Metals
Bajaj Finserv Boosting App Installs and Engagement ARM Worldwide G
Category - Best Video Marketing Campaign
Awarded To Entry Name By Metals
Axis Bank Fixed Deposits Grey India G
Axis Bank Mother’s Day Grey India S
Axis Bank Father’s Day Grey India B
Kotak Mutual Fund From Awareness to Action: Powering SIP Growth with Programmatic Intelligence Ethinos Digital Marketing B
Category - Best Website/App Experience
Awarded To Entry Name By Metals
Star Union Dai-ichi Life Insurance You Matter App   G
L&T LTFS - Website  Planet App Fractal Ink Design Studio S
EXPERIENTIAL MARKETING
Category - Best Event Marketing Strategy
Awarded To Entry Name By Metals
Kotak Private  Kotak Private’s Strategic Blueprint for Client Engagements   G
 Global Pay  Campaign Global Pay Event Launch Voix Digital S
Category - Best Experiential Marketing Campaign
Awarded To Entry Name By Metals
HSBC HSBC LEGENDS EL CLASICO – Real Madrid vs Barcelona Legends, Mumbai PHD Media G
HSBC HSBC STARSTRUCK LIVE EXPERINCES PHD Media S
Ujjivan small finance bank Ujjivan Mann ki Rath   S
Category - Best Sponsorship & Partnership Activation
Awarded To Entry Name By Metals
HSBC HSBC x BRYAN ADAMS INDIA TOUR PHD Media G
Tata Capital  Tata WPL   S
Kotak Private  Kotak Private Top of the Pyramid Report 2024   B
Motilal Oswal Financial Services  CNBC Studio Branding   B
Category - Most Innovative Experiential Campaign
Awarded To Entry Name By Metals
PNB MetLife Aapka aage ka plan kya hai? Walk The Talk Communications G
MEDIA & ADVERTISING
Category - Best Branded Content Partnership
Awarded To Entry Name By Metals
Kotak811 Kotak811 - First IP on Reels for Scam Awareness PivotRoots - A Havas Company G
YES SECURITIES The Wize Whispers x BigFM   S
True Balance Driving Growth Through Smart Content ARM Worldwide B
Category - Best CSR Campaign
Awarded To Entry Name By Metals
PNB MetLife Aapka aage ka plan kya hai? Walk The Talk Communications G
SMFG India Credit 7th edition of Pashu Vikas Day (PVD) - Largest Cattle Welfare Lesson    S
Kotak Mahindra Bank Kotak BizLabs   B
Ujjivan Small Finance Bank Blue Deposits Campaign - World Ocean Day   B
Category - Best Integrated/Multimedia Campaign
Awarded To Entry Name By Metals
Niva Bupa Health Insurance Sirf Chutti Mat Manao   G
Tata Capital  Mitaye Faasle   S
Kotak Private  Kotak Private Investment Campaign   B
Category - Best Outdoor Advertising Campaign
Awarded To Entry Name By Metals
Motilal Oswal Financial Services  Malad Metro   G
PNB MetLife Aapka aage ka plan kya hai? Walk The Talk Communications S
Ujjivan Small Finance Bank No Tobacco Day campaign   B
Category - Best PR Campaign
Awarded To Entry Name By Metals
Decentro Turning Infrastructure into Influence: How Decentro Storified the Backbone of Fintech The Mavericks India G
Razorpay Razorpay’s 10-Year Sprint to IPO Readiness The Mavericks India G
Fintech Association for Consumer Empowerment Authority by Evidence: FACE’s Journey to becoming India’s First Fintech SRO The Mavericks India B
Category - Best Print Advertising Campaign
Awarded To Entry Name By Metals
Niva Bupa Health Insurance Sirf Chutti Mat Manao   G
Jana Small Finance Bank  7th anniversary campaign    S
Category - Best Product Launch Campaign
Awarded To Entry Name By Metals
ICICI Bank Forex Prepaid Card ICICI Student Sapphiro Forex Card Greysell Marketing Promotions G
Category - Best Social Media Campaign
Awarded To Entry Name By Metals
Kotak811 Kotak811 - First IP on Reels for Scam Awareness PivotRoots - A Havas Company G
Ujjivan Small Finance Bank #UjjivanEasyEasy Plan B Advertising S
Axis Bank Devanagari PIN Grey India B
Axis Bank Sanskrit Password Grey India B
HSBC HSBC STARSTRUCK LIVE EXPERIENCES PHD Media B
Category - Best TV Advertising Campaign
Awarded To Entry Name By Metals
Capri Loans Tarakki ke haath   G
Motilal Oswal Financial Services  CNBC Studio Branding   S
Jana Small Finance Bank Budget Campaign   B
SECTORAL CAMPAIGNS
Category - Best Home Loan Marketing Campaign
Awarded To Entry Name By Metals
PNB Housing Finance Ghar Ki Baat Pakki   G
Category - Best Insurance Marketing Campaign
Awarded To Entry Name By Metals
PNB MetLife Aapka aage ka plan kya hai? Walk The Talk Communications G
BajajCapital BIG DREAMS   S
Niva Bupa Health Insurance Sirf Chutti Mat Manao   B
Category - Best Investment & Wealth Management Marketing Strategy
Awarded To Entry Name By Metals
Canara Bank FD Campaign - “Safe Hai Toh Sahi Hai” Goldmine Advertising G
Nuvama Private Be Exceptional   S
Category - Best Mutual Funds Marketing Campaign
Awarded To Entry Name By Metals
DSP Mutual Fund “The Ripple of Goodness” – An Emotionally Stirring WhyNot Advertising G
Bajaj Finserv AMC Strengthening Market Presence with Paid Media ARM Worldwide S
Mirae Asset Mutual Fund  “The Wait is Over” – A CGI-Led Launch Campaign for the Mirae Asset Large & Midcap Fund WhyNot Advertising B
Category - Best Personal Loan Marketing Campaign
Awarded To Entry Name By Metals
Bajaj Finserv Bajaj Finserv Personal Loan Performance Leap ARM Worldwide G
Olyv India OLYV X Sourav Ganguly OOH Campaign Voix Digital S
* G - Gold; S - Silver; B - Bronze
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