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December 12, 2024 | Jade Luxury Banquets, Mumbai

Categories
Extended Entry Deadline: October 29, 2024

The jury will be advised to gauge the entries on the basis of

IDEA | CONTENT | DESIGN | ENGAGEMENT

We accept entries in the following categories.
Ambient Media
  • Best Non-Traditional Indoor Media
    The use of posters and other forms of communications for indoors (including malls, restrooms).
    Enter Now
  • Best Non-Traditional Outdoor Media
    The use of bus shelters, digital screens, pole kiosks, ads at metro stations and other such smaller formats.
    Enter Now
  • Best Traditional Outdoor
    The use of large format hoardings in traditional outdoor spaces.
    Enter Now
  • Best use of Technology
    The innovative use of technology to drive a brand's marketing message in outdoor spaces.
    Enter Now
  • Best use of Ambient Media in a Retail Environment
    The use of ambient media in a retail environment to create engaging and memorable experiences for customers.
    Enter Now
Brand Activation
  • Best Brand Activation
    The use of activation which brings a brand alive and creates a bond with consumers.
    Enter Now
  • Best use of Social Media in Brand Activation
    The use of social media to magnify the scope and impact of brand activation.
    Enter Now
  • Best use of Technology in Brand Activation
    The use of technology to heighten the impact of brand activation.
    Enter Now
  • Best Influencer-led Activation
    Campaigns where influencers authentically connect with their audience, amplifying brand messaging and creating meaningful engagement.
    Enter Now
  • Best Sampling Campaign
    The use of sampling in an innovative manner to introduce consumers to a product or service.
    Enter Now
Content Marketing
  • Best Branded Content Campaign
    The use of a content-based campaign with a specific marketing goal in mind.
    Enter Now
  • Best use of a Visual
    The use of visual content (images, videos and GIFs) to promote a brand.
    Enter Now
  • Most Innovative Content Strategy
    The use of an exceptionally original approach to content creation and distribution
    Enter Now
  • Best use of a Video
    The creative use of the video format to engage consumers with a brand's message.
    Enter Now
  • Best use of Technology
    The use of technology in any form to automate content, increase engagement or generally increase the effectiveness of the content.
    Enter Now
  • Best use of Data Analytics
    The use of data analytics to provide actionable insights that help improve the quality and effectiveness of content marketing.
    Enter Now
Design
  • Best Books/Diaries/Calendars
    The use of design in catalogues, brochures, business communication/literature/publications for a brand.
    Enter Now
  • Best Brand Identity
    The creation of brand identity in a clear and consistent manner that conveys what the brand stands for.
    Enter Now
  • Best Corporate Identity
    The creation of corporate identity in a clear and consistent manner that sums up the nature of the business.
    Enter Now
  • Best Packaging
    The creation of packaging design with a focus on both, functionality and visual appeal.
    Enter Now
  • Best Social Media Design
    The use of design to make the brand message on social media more compelling.
    Enter Now
  • Best Web Design
    Outstanding web design that combines aesthetics and functionality resulting in a superlative user experience.
    Enter Now
  • Best Retail Space Design
    The use of design that creates an environment that enhances the shopping experience, encourages exploration, and drives sales.
    Enter Now
Digital
  • Best Brand Integration
    The seamless weaving of a brand into digital content, either short or long.
    Enter Now
  • Best Innovation in Digital
    The creative use of technology in a brand campaign to communicate with consumers in breakthrough fashion.
    Enter Now
  • Best Online Integrated Campaign
    The use of multiple digital platforms in an integrated manner to create an impactful campaign.
    Enter Now
  • Best Brand Website
    The creation of a brand website that is aesthetically appealing and yet functionally efficient.
    Enter Now
  • Best Corporate Website
    The creation of a corporate website that is aesthetically appealing and yet functionally efficient.
    Enter Now
  • Best Ecommerce Website/App
    The creation of an ecommerce website or app with superior design that provides an enjoyable shopping experience.
    Enter Now
  • Best Performance Marketing Campaign
    The use of Performace Marketing to drive a brand's marketing message. Note: Participants are advised to clearly explain the achieved targets through numbers in addition to the overall approach taken. They are advised to share Google Analytics or other analytics tool data. The jury will judge primarily on the basis of Spend vs ROI.
    Enter Now
  • Best use of AI
    Creative strategies that leverage AI to enhance personalization, automate processes, and deliver impactful consumer experiences.
    Enter Now
  • Best use of SEO/SEM
    The use of best practices of SEO /SEM to drive a brand's message in an efficient manner.
    Enter Now
  • Best Programmatic Campaign
    The use of data-driven automation to deliver targeted, personalized ads at scale, optimizing performance and maximizing impact across digital platforms.
    Enter Now
  • Best Customer Retention Strategy
    Innovative approaches that build long-term relationships, increase customer lifetime value, and reduce churn through personalised engagement and exceptional service.
    Enter Now
  • Best Affiliate Marketing Campaign
    The effective use of affiliate networks, compelling promotions, and robust tracking to boost conversions and expand brand reach.
    Enter Now
Influencer Marketing
  • Best Brand-Influencer Collaboration
    A collaboration that effectively leverages influencers' reach, authenticity, and expertise to promote a brand.
    Enter Now
  • Best use of Influencer(s) on Instagram
    The use of Instagram in a creative way to convey a brand message via influencers.
    Enter Now
  • Best use of Influencer(s) on YouTube
    The use of YouTube in a creative way to convey a brand message via influencers.
    Enter Now
  • Best Influencer Campaign
    A campaign that effectively leverages influencers to elevate brand visibility and engagement.
    Enter Now
  • Best Micro-Influencer Campaign
    A campaign that effectively leverages influencers to elevate brand visibility and engagement with a niche audience.
    Enter Now
Social Media
  • Best Social Media Campaign
    The use of social media to create a brand campaign across platforms.
    Enter Now
  • Best use of Instagram
    The use of Instagram to create and distribute the brand's message and create consumer engagement.
    Enter Now
  • Best use of Short-Form Video
    The use of short-form video (60 seconds or less) on platforms like Facebook, Instagram and YouTube to drive a brand's message
    Enter Now
  • Best use of Social Media for CSR
    The use of social media to further a company's CSR objectives.
    Enter Now
  • Best Social Media Strategy
    An innovative approach that effectively use social platforms to connect with audiences, amplify messaging, and achieve measurable results.
    Enter Now
  • Best Social Media Engagement
    Innovative tactics that significantly boost audience engagement, build community, and strengthen brand relationships.
    Enter Now
  • Best Innovation in Social Media
    The use of social media in a novel way to reach and engage with the target audience.
    Enter Now
Print
  • Best Print (Single)
    The use of print in a creative manner for a brand campaign.
    Enter Now
  • Best Print (Campaign)
    The creative use of print in a single ad for a brand.
    Enter Now
Video
  • Best Brand Video (Single)
    A video that tells the brand story in a compelling, memorable way and resonates emotionally with the target audience.
    Enter Now
  • Best Brand Video (Campaign)
    A video campaign that tells the brand story in a compelling, memorable way and resonates emotionally with the target audience.
    Enter Now
  • Best use of Video for CSR
    The use of video to further a company's CSR objectives.
    Enter Now
  • Best use of Video for Social Media
    Creative and impactful videos that capture attention, drive engagement, and effectively convey brand messages through visual storytelling on social media.
    Enter Now
Public Relations
  • Best Internal Communication
    The use of Internal communication to engage with employees in an interesting and convincing manner.
    Enter Now
  • Best use of Content Marketing
    PR campaigns that excel in leveraging content marketing strategies to build brand reputation and engage audiences.
    Enter Now
  • Best use of Influencers
    PR campaigns that use influencers in a credible, convincing manner to meet a marketing objective.
    Enter Now
  • Best Innovation in PR
    Forward-thinking approaches that redefine PR, leverage new technologies, and drive exceptional results in brand communication and reputation management.
    Enter Now
  • Best use of PR for a Social Cause
    The use of PR to further a social cause.
    Enter Now
  • Best use of Social Media
    PR campaigns that effectively utilize social media to enhance brand presence and engagement.
    Enter Now

SPECIAL AWARDS

The participant that receives the highest number of points* will receive one of the following titles:

FOXGLOVE AGENCY OF THE YEAR

All participants will be automatically considered for this title. They do not have to pay an additional fee.

FOXGLOVE YOUNG AGENCY OF THE YEAR

All participating agencies which are 6 years old or less will be considered for this title. They do not have to pay an additional fee.

*Participants will receive points for metals won:

Gold: 30 points | Silver: 20 points | Bronze: 10 points

(Example, a participant that wins a Gold, a Silver, and a Bronze will have scored 30 + 20 + 10 = 60 points)

In the event of a tie where two participants receive the same number of points, the one that has received more gold awards will be declared the winner.

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