Conference | Networking

July 24, 2025 | Fairfield by Marriott, Mumbai

Overview

In a world driven by data, evolving consumer behavior, and technological advancements, media planning and buying have never been more complex—or more critical. Marketers must navigate a rapidly changing landscape, balancing creativity with efficiency, automation with human insight, and short-term performance with long-term brand growth.

The afaqs! MediaQuest Summit brings together industry leaders, media planners, advertisers, and brand custodians to explore the future of media investments. This power-packed conference will decode the latest trends, best practices, and innovative strategies that are shaping modern media planning and buying.

Key Highlights

Power-Packed Keynotes by Media
Industry Leaders

Insightful Panel Discussions Featuring
Top Industry Voices

Real-World Case Studies on
Media Planning Success

Exclusive Fireside Chats with
Marketing & Media Pioneers

Networking Opportunities with
Leading Professionals

Deep Dive Into the Future of
Media Investments

Speakers

Punit Dharamsi
Punit Dharamsi

Sr. Vice President - Marketing and Investor Education

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Shashi Sinha
Shashi Sinha

Executive Chairman

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Jaikishin Chhaproo
Jaikishin Chhaproo

Head Media & Brand PR

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Vikram Sakhuja
Vikram Sakhuja

Partner and Group CEO, Media and OOH

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Vinit Karnik
Vinit Karnik

Managing Director

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Aditi Mishra
Aditi Mishra

Chief Executive Officer

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Varun Mundra
Varun Mundra

Group Head Media and Innovations

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Raja Chakraborty
Raja Chakraborty

Chief Marketing Officer

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Punit Dharamsi
Punit Dharamsi

Sr. Vice President - Marketing and Investor Education

Company Logo
Shashi Sinha
Shashi Sinha

Executive Chairman

Company Logo
Jaikishin Chhaproo
Jaikishin Chhaproo

Head Media & Brand PR

Company Logo
Vikram Sakhuja
Vikram Sakhuja

Partner and Group CEO, Media and OOH

Company Logo
Vinit Karnik
Vinit Karnik

Managing Director

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Aditi Mishra
Aditi Mishra

Chief Executive Officer

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Varun Mundra
Varun Mundra

Group Head Media and Innovations

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Raja Chakraborty
Raja Chakraborty

Chief Marketing Officer

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Key Themes

The Evolution of Media Buying: Traditional vs. Digital

Data-Driven Media Planning: Leveraging AI & Analytics

Performance Marketing vs. Brand Building: Finding the Right Balance

Maximizing ROI in Traditional Media in a Digital-First World

Connected TV, OTT, and the New Age of Digital Video Advertising

Winning with Sports: Leveraging Live Action & Fan Engagement for Brand Impact

The Role of Content, Influencer, and Native Advertising in Media Plans

Who Should Attend?

CMOs & Marketing Heads –
Brands & Agencies
Media Buyers & Planners –
Agencies & Advertisers
Digital & Performance
Marketing Leaders
Brand & Growth Marketers –
Startups & Enterprises
Advertising & Media
Strategists
Programmatic & AI-Driven
Marketing Experts

Agenda

09:00 - 10:00 hrs

Registration and Networking

10:00 - 10:10 hrs

Welcome Address by afaqs!

10:10 - 10:30 hrs

Keynote Address: The Science of Smart Media Buying: Balancing Efficiency with Innovation

10:30 - 10:50 hrs

Keynote Interview: AI, Data & The Science of Media Planning

10:50 - 11:10 hrs

Special Address

11:10 - 11:25 hrs

Networking Giveaways

11:25 - 12:05 hrs

Panel Discussion: The Rise of Performance-Driven Media Planning

12:05 - 12:20 hrs

Networking Coffee Break

12:20 - 12:40 hrs

Fireside Chat: The Influencer Effect: Transforming Media Buying Strategies

12:40 - 13:10 hrs

Panel Discussion: Maximizing ROI in Traditional Media in a Digital-First World

13:10 - 14:15 hrs

Lunch

14:15 - 14:45 hrs

Fireside Chat: Winning with Sports: Leveraging Live Action & Fan Engagement for Brand Impact

14:45 - 15:05 hrs

Networking Giveaways

15:05 - 15:35 hrs

Panel Discussion: OTT, Connected TV & The Future of Video Advertising

15:35 - 16:00 hrs

Fireside Chat: Crystal Gazing the Next Big Shift in Media Investments

*Note: The timings of this agenda are subject to change.

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