The exceptionally efficient use of performace marketing to drive a brand's marketing message.
Note: Participants are advised to clearly explain the achieved targets through numbers in addition to the overall approach taken. They are advised to share Google Analytics or other analytics tool data. The jury will judge primarily on the basis of Spend vs ROI.
Most innovative use of social media to distribute online video content. Entry must be accompanied by an explanatory note, preferably with facts and figures.
Packaging that seeks to increase the optimal use of resources, eliminate waste and reduce environmental impact through either improved design and/or the use of alternative materials.
Only the top scorer will be awarded in this category
Outstanding Brand Launch
Getting a brand off the ground in the right way gives it an unfair advantage in its early life. To identify and honour a brand which has broken marketing convention and managed to gain its target audience's attention as well as trial.
Every once in a while a brand comes along and turns a product category upside down. To identify and honour a brand which has managed to disrupt a category whether in terms of product offering, brand experience, pricing, distribution or in any other way.
Note: The jurors will consider the brand's activities over a period of three years.
Brands, especially young brands, can go through terrible reverses from many never fully recover. To identify and honour a startup brand which has undergone terrible adversity and yet returned successfully to the game.
Note: The jurors will consider the brand's activities over a period of three years.
Many elements go into creating an experience that delights consumers, with technology often playing a major role. To identify and honour a brand that has gone to great lengths to create a unique consumer experience.
While startups spend a lot of money on customer acquisition, it is often customer retention that determines their financial fate. To identify and honour a brand which through its ingenuity of marketing approach has had unusual success in keeping its customers.
Note: The jurors will consider the brand's activities over a period of three years.
The public persona of the founder(s), especially on social media, can have a bearing on the fortunes of a brand. To identify and honour the contribution of a founder's personal brand in a brand's growth.
Note: The jurors will consider the brand's activities over a period of three years.
When both time and budgets are short, the use of unpaid media to build a new enterprise is especially critical. To identify and honour a brand which has successfully used PR to build its reputation.
