• Best Brand Identity

  Creation of brand identity that sums up the nature of the business and what the brand stands for.

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• Best Brand Website

  Brand website that is aesthetically appealing and yet functionally efficient so as to provide information and generate online sales.

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• Best Logo Design

  A logo that is simple, memorable and appropriate for the brand it represents.

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• Best Branded Content (Campaign)

  A clearly identifiable content-based ad campaign with a specific marketing goal in mind.

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• Best Branded Content (Single)

  A clearly identifiable content-based ad with a specific marketing goal in mind.

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• Best Influencer Marketing (Campaign)

  The use of social media influencer(s) in an ad campaign to help drive the brand's message across social platforms.

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• Best Influencer Marketing (Single)

  The use of social media influencer(s) in an ad to help drive the brand's message across social platforms.

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• Best Innovation In Digital

  Creative use of technology in a brand campaign to communicate with consumers in breakthrough fashion.

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• Best Lead Generation Campaign

  An effective lead-based campaign which has resulted in delivering quality prospects in a cost-effective way.

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• Best Moment Marketing

  Using an event or a current happening to leverage it for a brand.

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• Best Performance Marketing

  The exceptionally efficient use of performace marketing to drive a brand's marketing message.
  
  Note: Participants are advised to clearly explain the achieved targets through numbers in addition to the overall approach taken. They are advised to share Google Analytics or other analytics tool data. The jury will judge primarily on the basis of Spend vs ROI.

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• Best Social Media Campaign

  Brand campaigns that use social media in a creative way across platforms.

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• Most Innovative Use Of Social Media

  Most innovative use of social media to distribute online video content. Entry must be accompanied by an explanatory note, preferably with facts and figures.

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• Best e-commerce Packaging

  Packaging that works especially well for the D2C market.

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• Best Packaging Design

  Packaging design with a focus on both, functionality and visual appeal.

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• Most Innovative Packaging Design

  Design that dramatically disrupts the norms of packaging in a product category.

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• Most Sustainable Packaging

  Packaging that seeks to increase the optimal use of resources, eliminate waste and reduce environmental impact through either improved design and/or the use of alternative materials.

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• Best Ad (Campaign)

  An ad campaign to promote a product, brand, service or any new initiative.

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• Best Ad (Single)

  A single ad to promote a product, brand, service or any new initiative.

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• Best Use of Video On Social Media

  The use of short-form video creation platforms like Facebook, Instagram, YouTube etc, to drive a brand's marketing message (60 seconds or less).

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• Outstanding Brand Launch

  Getting a brand off the ground in the right way gives it an unfair advantage in its early life. To identify and honour a brand which has broken marketing convention and managed to gain its target audience's attention as well as trial.

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• Outstanding Category Disruption

  Every once in a while a brand comes along and turns a product category upside down. To identify and honour a brand which has managed to disrupt a category whether in terms of product offering, brand experience, pricing, distribution or in any other way.
  
  Note: The jurors will consider the brand's activities over a period of three years.

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• Outstanding Comeback

  Brands, especially young brands, can go through terrible reverses from many never fully recover. To identify and honour a startup brand which has undergone terrible adversity and yet returned successfully to the game.
  
  Note: The jurors will consider the brand's activities over a period of three years.

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• Outstanding Consumer Experience

  Many elements go into creating an experience that delights consumers, with technology often playing a major role. To identify and honour a brand that has gone to great lengths to create a unique consumer experience.

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• Outstanding Customer Retention

  While startups spend a lot of money on customer acquisition, it is often customer retention that determines their financial fate. To identify and honour a brand which through its ingenuity of marketing approach has had unusual success in keeping its customers.
  
  Note: The jurors will consider the brand's activities over a period of three years.

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• Outstanding Personal Branding by Founder(s)

  The public persona of the founder(s), especially on social media, can have a bearing on the fortunes of a brand. To identify and honour the contribution of a founder's personal brand in a brand's growth.
  
  Note: The jurors will consider the brand's activities over a period of three years.

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• Outstanding Use of PR

  When both time and budgets are short, the use of unpaid media to build a new enterprise is especially critical. To identify and honour a brand which has successfully used PR to build its reputation.

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