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AWARDS
February 27, 2025 | Mumbai
BRAND OF THE YEAR
Aditya Birla Group
AGENCY OF THE YEAR
Adfactors PR
| Campaign | ||||
| Category | Entry Name | Awarded To | For | Metal |
| Best Internal Communication | GRACE | Z-Aksys Solutions | HDFC Bank | G |
| Best Internal Communication | Jo Jode Wohi Samajhdaar | Aditya Birla Group | S | |
| Best Internal Communication | Organizational Transformation through Shared Purpose | NEC India | B | |
| Best Sustainability Campaign | Jo Jode Wohi Samajhdaar | Aditya Birla Group | G | |
| Best Sustainability Campaign | Project Hilldaari | Burson | Nestle India | S |
| Best Sustainability Campaign | Used PET Bottle-Free Indian Festivals | Hindustan Coca-Cola Beverages | B | |
| Best use of Content Marketing | TakeBoldCareofHer - From Humour to Health | Value360 Communications | Bold Care | G |
| Best use of Content Marketing | Taking India Places | Burson Genesis | Alstom | S |
| Best use of Content Marketing | The Unforgettable Salt: Tata Salt | Ogilvy | Tata Salt | B |
| Best use of Influencers | #AirtelFightsSpam | Look Who's Talking | Airtel | G |
| Best use of Influencers | LAVA Agni 3 Launch | Look Who's Talking | LAVA | S |
| Best use of Influencers | Take My Spot Campaign | Madison Specialist Communication Services | Himalaya Wellness | S |
| Best use of Influencers | The Unforgettable Salt: Tata Salt | Ogilvy | Tata Salt | S |
| Best use of Innovation | #UberReads: Transforming Commutes Into Literary Journeys | Adfactors PR | Uber India | G |
| Best use of Innovation | Join the CREW | Adfactors PR | Godrej Properties | S |
| Best use of Innovation | From Pixels to Principles: Adobe's Ethical AI Journey | Ruder Finn | Adobe | S |
| Best use of Innovation | Imara AI | Wizikey | S | |
| Best use of PR for a Challenger Brand | Birla Opus Paints - Launch of a disruptive force | Aditya Birla Group | Birla Opus | G |
| Best use of PR for a Challenger Brand | Innovating in India For India | 20:20 MSL | Haier Appliances India | S |
| Best use of PR for a Challenger Brand | Swayam-GHAR Battling Giants with a Smart Playbook | Commscredible | BASIC Home Loan | B |
| Best use of PR for a Large Enterprise (revenue over Rs 250 crore) | From Pixels to Principles: Adobe's Ethical AI Journey | Ruder Finn | Adobe | G |
| Best use of PR for a Large Enterprise (revenue over Rs 250 crore) | Hettich 360 PR Strategy - Elevating Brand Presence at Scale | RiseIT & Digital Marketing | Hettich India | S |
| Best use of PR for a Large Enterprise (revenue over Rs 250 crore) | Sharad Salian | Adfactors PR | Tata Consultancy Services | B |
| Best use of PR for a Product Launch | HolaNamaste India | Nucleus PR | Loca Loka | G |
| Best use of PR for a Product Launch | Birla Opus Paints - Launch of a disruptive force | Aditya Birla Group | Birla Opus | S |
| Best use of PR for a Product Launch | Launching India’s first Intelligent CUV- MG Windsor | Ruder Finn | JSW MG Motor India | S |
| Best use of PR for a Regional Brand | #TogetherInIVF | Adfactors PR | Ferty9 Fertility Center | G |
| Best use of PR for a Regional Brand | Wellness in the Headlines: KIMSHEALTH | Davidson PR & Communications | KIMSHEALTH Trivandrum | S |
| Best use of PR for a Regional Brand | Redefining Specialty Patient Care in Hyderabad | Orion PR | RNC Hospitals | B |
| Best use of PR for a Regional Brand | Expanding Beyond Boundaries | Simulations Public Affairs Management Services | House of Furniture (HOF) | B |
| Best use of PR for a Small Enterprise (revenue less than Rs 50 crore) | ScentScape Craft Your Perfect Atmosphere | The Right PR | Rosemoore | G |
| Best use of PR for an IPO | IPO Launch of Kataria Industries | The Right PR | Kataria Industries | G |
| Best use of PR for Crisis Management | Team OD Pvt Ltd | Option Designs | Haldirams Nagpur | G |
| Best use of PR for CSR/Social Cause | FDR Refuse It Defuse It | Redmatter | Foundation for Democratic Reforms | G |
| Best use of PR for CSR/Social Cause | Tray It Right - Shoes Go Here | Concept Public Relations India | Anand Nichani | S |
| Best use of PR for CSR/Social Cause | T-Safe | Associated Advertising | Women Safety Wing, Telangana Police | B |
| Best use of PR for CSR/Social Cause | Implant We Trust | GCI Health India | Organon | B |
| Best use of Research, Data and/or Analytics | Creating awareness on career opportunities in PC Gaming in India | Edelman India | HP Inc | G |
| Best use of Research, Data and/or Analytics | How India Invests | Bajaj Capital | S | |
| Best use of Research, Data and/or Analytics | Niva Bupa’s ReAssure 2.0 Revolutionized the Indian Health Insurance | Concept BIU | Niva Bupa Health Insurance | B |
| Best use of Research, Data and/or Analytics | Tata ev - Move - with Meaning | Concept BIU | Tata Passenger Electric Mobility | B |
| Best use of Research, Data and/or Analytics | Financial literacy and struggles of gig delivery workers | Orion PR | Borzo (WeFast) | B |
| Best use of Social Media | ChangeTheGame | Aditya Birla Group | G | |
| Best use of Social Media | Haath Dhona Cool Hai | Burson Genesis | ITC Savlon | S |
| Best use of Social Media | TakeBoldCareofHer - From Humour to Health | Value360 Communications | Bold Care | S |
| Sector Awards | ||||
| Category | Entry Name | Awarded To | For | Metal |
| Automobiles | DRIEV.BHARAT: Shaping India's EV Future | Ruder Finn | JSW MG Motor India | G |
| B2B | Tech Ed | Burson Genesis | SAP | G |
| B2B | Skill Shakti and Nirmaan Nayak | Adfactors PR | Tata Projects | S |
| B2B | Hettich B2B PR Playbook - A 360 Approach to Industry Influence | RiseIT & Digital Marketing | Hettich India | B |
| BFSI | Launch of ABCD D2C Platform | Adfactors PR | Aditya Birla Capital | G |
| BFSI | BlessMeGanesha | Bajaj Capital | Bajaj Capital Insurance | S |
| BFSI | Swayam-GHAR | Commscredible | BASIC Home Loan | B |
| Education | Hopes Alive - Impact Stories | PhysicsWallah | G | |
| Fashion & Lifestyle | PR Campaign for IFP Festival | Moe's Art | IFP Season 14 | G |
| Fashion & Lifestyle | Miss World 2024 - Beauty With Purpose | Value360 Communications | Miss World | S |
| Fashion & Lifestyle | Threads of Triumph | The Right PR | Lavanya The Label | B |
| Government/Public Sector | Unveiling Kerala’s Digital Feat: K-SMART Launch | Davidson PR & Communications | K-SMART: Kerala - Solution for Managing Administrative Reformation and Transformation | G |
| Government/Public Sector | Charkha to Chips | Value360 Communications | IESA - India Electronics & Semiconductor Association | G |
| Government/Public Sector | Empowering Responsible Drinking | Glad U Came | Pivot Chain | B |
| Media & Entertainment | Lionsgate Play - Home of Global Awards | RF Thunder | Lionsgate Play | G |
| Media & Entertainment | PR and Digital Campaign for The GoatLife | Moe's Art | The GoatLife(Film) | S |
| Media & Entertainment | PR campaign for the launch of Shamshaan Champa on Shemaroo Umang | Shemaroo Entertainment | B | |
| Media & Entertainment | Miss World 2024 - Beauty With Purpose | Value360 Communications | Miss World | B |
| Not For Profit | Instruments of Change | Aditya Birla Group | G | |
| Not For Profit | FDR Refuse It Defuse It | Redmatter | Foundation for Democratic Reforms | S |
| Not For Profit | AIF DI-verse Disability Inclusive Places to work Campaign | Hill & Knowlton | AIF (DI-verse) | B |
| Real Estate | Join the CREW | Adfactors PR | Godrej Properties | G |
| Real Estate | Living the RPS Dream | The Right PR | RPS Group | S |
| Retail/Online & Offline | Roots to Recognition Saraf Furnitures Legacy | The Right PR | Saraf Furniture | G |
| Retail/Online & Offline | Best in Retail - Fashion Beauty Lifestyle Industry | Craywingz | Phoenix Malls | S |
| Sports/Gaming | Kerala Blasters FC: Defining Stories, Defying Odds | Davidson PR & Communications | Kerala Blasters FC | G |
| Sports/Gaming | Game On, Where strategy meets skill! | Colleen Tandem PR | KheloMore | S |
| Travel & Tourism | Uber Shikara: Revolutionising Heritage Tourism with Tech-Driven Convenience | Adfactors PR | Uber India | G |
| Travel & Tourism | Maiden India Roadshow of Turkiye Tourism Board | Confiance Communications | Turkiye Tourism Board | G |
| Travel & Tourism | Looking Beyond Maldives | Value360 Communications | EaseMy Trip | B |
* G - Gold; S - Silver; B - Bronze
